Michael Baumfeld Mma Email & Phone Number

Oakville, Ontario, Canada

Retail: - Lead store team including store manager and approximately 14 full and part-time staff, including setting priorities and delivering training.- Accountable for sales and game play events at partner club tournaments, schools and charity events.- Manage and test advertising channels such as social media (Instagram, TikTok), Google Ads and billboard.- Oversee purchasing optimization of $1M (cost) of retail inventory and execution of discount and clearance strategy.Ecommerce:- Revamped soccerhome.ca content to improve/modernize look and ensure highest quality categorical organization and product images across nearly 15000 SKUs.- Increased sales revenue versus 2023 by 50%.Other:- Manage operational execution of retail partnerships with Arsenal Canada and the Official Liverpool Supporters Club Toronto including offering exclusive new jersey pre-order opportunities and on-going member discounts.- Power user of the Lightspeed POS and inventory software platform.- Ensure customer service execution reflects Soccer World's standard of white glove service for every guest/customer.

Toronto, Ontario, Canada

- Sephora Canada country producer of core sales reporting, creating high insight, visually effective reporting dashboards for executive leadership and broader teams.- Provider of reporting solutions for specialty sales initiatives including tracking key corporate commitments on BIPOC brand and Clean at Sephora brand penetration. - Leader responsible for improving Merchandising and Planning processes and provider of tools that create ease and reduce inefficiencies.

Mississauga, Ontario

- Produced core Canada sales reporting, all national promotion reporting and monthly Merchandising Highlights reporting package with senior audience up to North America CEO.- Overseer of national promotion price execution, brand annual price increases and general brand price changes.- Process designer and execution manager of holiday markdown process.- Leader of brand EDI onboarding process.

Toronto, Canada Area

- Performed analysis to understand regional ecommerce performance across direct channels (Shopify) and secondary channels such as Amazon. Used Salesforce to interface with Shopify sales data.- Evaluated promo initiative effectiveness and developed sales maximizing strategies.- Profiled customer and subscriber databases in order to identify key target demographics.- Measured marketing spend effectiveness in order to ensure highest return on investment and guide future spends.

- As data analysis lead produced elevated industry level sales reporting leveraging NPD's database. Dissected market share, brand and product ranks and geographical performance.- Owned all product and collateral demand planning/forecasting processes and developed measurements to ensure utilization of sunk cost collateral stock and to benchmark department forecasting accuracy on saleable goods.- Led weekly team meetings to discuss progress against annual revenue (wholesale shipments) targets, highlighting trends, risk factors and product availability issues.

- Professionalized the Canada team sales reporting processes and reports.- Forecasted all saleable product, sample and TOA requirements.- Negotiated retail partner DC inventory visibility and implemented stock strategies to maximize sales while minimizing inventory risk.

Toronto, Canada

- Managed the DC inventory and store replenishment for the cosmetics department then did the same for the housewares cookware/bakeware team.

Toronto, Canada

- Responsible for the management and selection of $500K in inbound ocean/rail carriers and outbound road carriers/couriers. Saved an estimated $52K in an outbound freight RFQ.- Managed purchasing staff and the flow of ~ $7M in annual inventory.- Managed temporary services and the operation's physical office including renovations, office supplies and the negotiation of service contracts.

- Supply Chain Projects Analyst- Manager, Ancillary Businesses (Petroleum division)- Buying Assistant, Seasonal Home Improvement- Supply Chain Analyst, Home Electronics

Master Of Management Analytics, 4.0/4.3 Gpa

Honours Bachelor Of Arts (Ba), Economics With Business Administration Option

Activities and Societies: Varsity Men's Soccer Team