Michael Bayston Email & Phone Number

United Kingdom

Leading the AdTech Solutions Group at Acast, the global home of podcasting & pioneer in true dynamic ad insertion. Working in partnership with commercial, product, engineering, operations, finance, legal and marketing to deliver ad revenue for our creators from brands, agencies and strategic adtech partners.

Leading automation / programmatic strategy & execution for Acast, the global home of podcasting & pioneer in true dynamic ad insertion.

London, United Kingdom

Progammatic media sales across display, video and mobile to agency networks, trading desks, DSPs and direct clients. Strategy, business development and sales team management and development.

London, United Kingdom

Broadcast, content partnerships and digital media sales to global agency and client marketing teams. Strategy, business development and sales team management and development.

London, United Kingdom

Short term consultancy contract launching a unique social network-based research technology for global clients. Additional sales team strategy, management and training project.

London, United Kingdom

Short term contract, bespoke social & online branded content sales to UK domestic and international agencies and direct clients.

London, United Kingdom

Consultancy work for social, tech, gaming startups and charity sector. Specialities: Media and technology sales; team development & management; BD strategy & implementation; digital product, marketing & monetisation strategy and implementation. Contracts undertaken: - Market entry for a social & real money gaming startup in stealth mode - Curious Yellow Ltd. Product planning, marketing, monetisation & team management strategy.- Media strategy for an emerging charity, The Lewy Body Society www.lewybody.org – Europe’s only LBD charity. In particular the charity’s connections and standing within national media and social networks.

London, United Kingdom

Building the direct advertising & brand partnership business in EMEA and APAC for King (including the #1 smash hit Candy Crush Saga). Display, video, mobile and in-game via direct & programmatic executions; branded content partnerships. Sales team management and public face of King at key industry events.

Launching the international digital media sales & brand partnerships business for EMEA, APAC and LATAM regions, alongside local sales teams and partners. Display, video, in-game, mobile formats, via direct and programmatic executions. Sales team management and public face of Spil Games at key industry events.

London, United Kingdom

International x-platform digital and broadcast media sales to major agency groups and direct clients, across EMEA, APAC and LATAM regions. TV / VoD, digital, in-game, social platforms. Team management and development

UK and International in-game and digital media sales across major agency groups and direct clients for Double Fusion, the in-game advertising expert. A dynamic in-game advertising network including Sony Playstation Network, THQ, Ubisoft, Sega, Konami, Playfish, Oberon MediaAwards > IAB Creative Showcase 2010 Grand Prix: In-Game Winner – Nike WC 2010 campaign, PS3 dynamic, plan/buy by Mindshare.

The Sun Online and related brands portfolio. UK digital and x-platform press media sales across major agency groupsSales team management and developmentAwards > Halifax International Sun Expats campaign. Campaign Media Awards: Gold - Financial,Corporate, Utilities & Guardian Newspaper Planning Award - Outstanding use of Consumer Insight planning and buying by Profero

The Sun Online and related brands portfolio UK digital and x-platform press media sales across major agency groups

The Sun and News of The World, national press media salesUK wide patch of major agency groups and direct clients

The Sun and News of The World, national press media sales

Ma Hons

Education record