Michael Bayston Email and Phone Number
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Michael Bayston personal email
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Creative, confident & energetic VP of Adtech and digital media monetisation consultant, with 21 years’ experience at both major networks and agile, fast growth digital media and tech. A keen digital & programmatic evangelist, innovative business developer and inspirational team leader.Specialities: adtech solutions including programmatic execution, targeting and measurement; digital audio, display, native, video, in-game and mobile marketing; content & social marketing; broadcast TV; news and magazine press.Local / regional / global agency and direct client business; strategy, sales, business development; early stage publishing sector monetisation consultancy including product ideation; training, coaching and team management; presentation and public speaking; charity sector marketing consultancy, investing and advisory.
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Vp Adtech Solutions And ProgrammaticAcastUnited Kingdom -
Vp Adtech Solutions & ProgrammaticAcast Mar 2023 - PresentLeading the AdTech Solutions Group at Acast, the global home of podcasting & pioneer in true dynamic ad insertion. Working in partnership with commercial, product, engineering, operations, finance, legal and marketing to deliver ad revenue for our creators from brands, agencies and strategic adtech partners.
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Global Head Of AutomationAcast Nov 2019 - Mar 2023Leading automation / programmatic strategy & execution for Acast, the global home of podcasting & pioneer in true dynamic ad insertion.
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Investor & AdvisorThe Attention Exchange® Aug 2022 - Present -
Programmatic Account DirectorBbc Global News Oct 2017 - Oct 2019London, United KingdomProgammatic media sales across display, video and mobile to agency networks, trading desks, DSPs and direct clients. Strategy, business development and sales team management and development. -
Global Account DirectorBbc Global News Jun 2015 - Sep 2017London, United KingdomBroadcast, content partnerships and digital media sales to global agency and client marketing teams. Strategy, business development and sales team management and development.
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Sales DirectorLiveminds Nov 2014 - May 2015London, United KingdomShort term consultancy contract launching a unique social network-based research technology for global clients. Additional sales team strategy, management and training project. -
Sales Director, EmeaBuzzfeed May 2014 - Oct 2014London, United KingdomShort term contract, bespoke social & online branded content sales to UK domestic and international agencies and direct clients. -
ConsultantCoryn Consult Nov 2013 - Apr 2014London, United KingdomConsultancy work for social, tech, gaming startups and charity sector. Specialities: Media and technology sales; team development & management; BD strategy & implementation; digital product, marketing & monetisation strategy and implementation. Contracts undertaken: - Market entry for a social & real money gaming startup in stealth mode - Curious Yellow Ltd. Product planning, marketing, monetisation & team management strategy.- Media strategy for an emerging charity, The Lewy Body Society www.lewybody.org – Europe’s only LBD charity. In particular the charity’s connections and standing within national media and social networks.
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Sales DirectorKing Nov 2012 - Dec 2013London, United KingdomBuilding the direct advertising & brand partnership business in EMEA and APAC for King (including the #1 smash hit Candy Crush Saga). Display, video, mobile and in-game via direct & programmatic executions; branded content partnerships. Sales team management and public face of King at key industry events. -
International Sales DirectorSpil Games Jul 2011 - Oct 2012Launching the international digital media sales & brand partnerships business for EMEA, APAC and LATAM regions, alongside local sales teams and partners. Display, video, in-game, mobile formats, via direct and programmatic executions. Sales team management and public face of Spil Games at key industry events. -
International Account DirectorMtv Networks Oct 2010 - Jul 2011London, United KingdomInternational x-platform digital and broadcast media sales to major agency groups and direct clients, across EMEA, APAC and LATAM regions. TV / VoD, digital, in-game, social platforms. Team management and development -
European Senior Sales ManagerDouble Fusion Dec 2008 - Jul 2010UK and International in-game and digital media sales across major agency groups and direct clients for Double Fusion, the in-game advertising expert. A dynamic in-game advertising network including Sony Playstation Network, THQ, Ubisoft, Sega, Konami, Playfish, Oberon MediaAwards > IAB Creative Showcase 2010 Grand Prix: In-Game Winner – Nike WC 2010 campaign, PS3 dynamic, plan/buy by Mindshare.
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Digital Group Head SalesNews International Dec 2007 - Nov 2008The Sun Online and related brands portfolio. UK digital and x-platform press media sales across major agency groupsSales team management and developmentAwards > Halifax International Sun Expats campaign. Campaign Media Awards: Gold - Financial,Corporate, Utilities & Guardian Newspaper Planning Award - Outstanding use of Consumer Insight planning and buying by Profero -
Digital Sales ExecutiveNews International Jan 2006 - Nov 2007The Sun Online and related brands portfolio UK digital and x-platform press media sales across major agency groups
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Classified Field Sales ExecutiveNews International Jan 2004 - Dec 2005The Sun and News of The World, national press media salesUK wide patch of major agency groups and direct clients
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Classified Telesales ExecutiveNews International May 2002 - Dec 2003The Sun and News of The World, national press media sales
Michael Bayston Skills
Michael Bayston Education Details
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Frequently Asked Questions about Michael Bayston
What company does Michael Bayston work for?
Michael Bayston works for Acast
What is Michael Bayston's role at the current company?
Michael Bayston's current role is VP Adtech Solutions and Programmatic.
What is Michael Bayston's email address?
Michael Bayston's email address is mi****@****o.co.uk
What is Michael Bayston's direct phone number?
Michael Bayston's direct phone number is +121270*****
What schools did Michael Bayston attend?
Michael Bayston attended University Of St Andrews, Charterhouse.
What skills is Michael Bayston known for?
Michael Bayston has skills like Digital Marketing, Digital Media, New Business Development, Online Advertising, Mobile Devices, Account Management, Advertising, Mobile Marketing, Digital Strategy, Management, International Sales, Strategy.
Who are Michael Bayston's colleagues?
Michael Bayston's colleagues are Emma Morrisroe, Lou-Kejan Chalard, Dimana Zaharieva, Lisa Skogström Lindblad, Lee Husson, Amelia Chapman, Grazian Moreno.
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