Junior Research Analyst, Strategic Insights
Seattle, Washington
+Conducted secondary research on consumer insights and market analysis through syndicated research database for topical POV's such as media consumption and advertisement wearouts+Managed and inputted information onto databases and pivot tables to provide knowledge of trends and media benchmarks+Utilized proprietary software, such as Kantar Stradegy, Brandwatch, Nielsen Clear Decision and Social TV, and comScore Reach + Frequency and Ad Metrix, to gather data for analysis +Assisted in the analysis of media planning to provide insights for better decision making+Managed running file of research vendor capabilities, discerning partnership opportunities+Acted as a liaison between agency and research vendors for primary research, as in surveys, and brand lift studies+Owned weekly newsletter updates of consumer trends, telecom industry trends, and competitive trends+Scheduled vendor, client, and internal meetings and calls