Michael B.

Michael B. Email and Phone Number

Strategic Marketing Leader | Fractional CMO | Scaling Healthcare, SaaS, and E-Commerce Companies @ Hyper Flywheel
Roswell, GA, US
Michael B.'s Location
Roswell, Georgia, United States, United States
Michael B.'s Contact Details

Michael B. personal email

n/a
About Michael B.

PROFESSIONAL SUMMARYWith 25+ years in strategic marketing and business growth, I've scaled companies across SaaS, E-commerce, and B2B industries, focusing on revenue acceleration and go-to-market strategies. My experience includes leading seven companies from startup to eight-figure revenues, with one reaching $18 million in four years. Current clients include fast growing IT Development Company, Healthcare / Homecare Providers, and a home renovation and services company.I solve three critical challenges for CEOs and hiring managers: accelerating revenue growth, streamlining operations, and building scalable go-to-market strategies.Revenue Growth: Proven record in creating data-driven funnels and sales processes. At Service.com, my strategies led to multiple funding rounds and scaled client acquisition by over 200%.Operational Efficiency: I streamline internal processes to boost productivity and cut costs. At Certipro, I drove revenue through cross-sell and upsell initiatives without increasing resource needs, ensuring profitable scaling.Scalable Go-to-Market: I build strategies aligned with market demands and the customer journey. For Zahraa the Label, I achieved $3M in revenue within 18 months through a multi-channel approach, including PPC and influencer marketing.CORE COMPETENCIES• Revenue growth via marketing and sales alignment.• Scaling startups from concept to $25M+ valuations.• Data-driven decision-making to optimize customer acquisition costs and lifetime value.• Leading cross-functional teams in fast-paced environments.SELECTED ACHIEVEMENTS• Scaling Startups: Guided 7 startups to eight-figure revenues, with one reaching $18M in 4 years• $3M Revenue in 18 Months: Led Zahraa The Label’s e-commerce and loyalty strategy• Tripled B2B Opportunities: Rebranded Certipro, tripling B2B leads within a year• SaaS ARR Boost: Drove ARR from $0 to $8M at Covisint, managing Go-To-Market for OEM SaaS• E-Commerce Innovation: Created ComdataPermits.com for a Fortune 500 company, driving a 25% revenue increase and 60X ROI

Michael B.'s Current Company Details
Hyper Flywheel

Hyper Flywheel

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Strategic Marketing Leader | Fractional CMO | Scaling Healthcare, SaaS, and E-Commerce Companies
Roswell, GA, US
Website:
hyperflywheel.com
Michael B. Work Experience Details
  • Hyper Flywheel
    Strategic Marketing Leader | Fractional Cmo | Scaling Healthcare, Saas, And E-Commerce Companies
    Hyper Flywheel
    Roswell, Ga, Us
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  • Hyper Flywheel
    Fractional C-Level Leader (Cmo, Coo) For Saas, Fintech, Financial Services, E-Commerce, And Ed-Tech
    Hyper Flywheel Aug 2020 - Present
    Roswell, Ga, Us
    Led marketing and operational transformations for fintech, SaaS, and D2C companies, resulting in significant growth and improved market positioning. Developed and executed comprehensive digital marketing strategies, optimizing tech stacks, managing cross-functional teams, and driving sales across various industries. Key clients include eCare Behavioral Institute (online learning), Certipro (IT Consultant and Developer), Zahraa The Label (e-Commerc), iPayout(Fintech), and Oculus(FinTech).• Directed the overhaul of Zahraa The Label's e-commerce operations, resulting in $3M in sales within 18 months.• Revamped the brand and digital presence of iPayout, completing a 42-page website refresh in 8 weeks, contributing to a 25% increase in leads over the next quarter.• Tripled enterprise sales opportunities for Certipro Solutions by leading rebranding and go-to-market initiatives.
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  • Fleetcor
    Director, Digital Marketing
    Fleetcor May 2019 - Aug 2020
    Atlanta, Georgia, Us
    Led digital marketing and lead generation efforts for SMBs using Fleetcor's suite of financial services products. Managed digital marketing initiatives for Fleet Fuel Debit and Credit Cards, as well as Comdata Truck Permits. • Launched ComdataPermits.com, resulting in a 25% increase in monthly revenue within the first quarter and delivering a 60x ROI in one year • Increased lead flow by 25% through PPC campaigns, SEO optimization, and enhanced email sequences, improving customer engagement. ,
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  • Self-Employed
    Business And Marketing Consultant
    Self-Employed Sep 2018 - Apr 2019
    Led comprehensive marketing initiatives for diverse industries, including telemedicine, skilled nursing facilities, and financial services startups specializing in mortgage and SMB lending.• Improved a skilled nursing facility’s occupancy from 60% to 85% through a targeted marketing campaign, including partnership marketing with healthcare providers, D2C digital advertising, and community outreach, effectively increasing referrals and building local trust.• Reduced paid acquisition costs for a mortgage broker by 35% through strategic optimization of PPC campaigns, enhanced SEO, and the implementation of advanced tech solutions. Streamlined ad targeting and keyword bidding to boost ad relevance, and leveraged data analytics to refine audience segments, driving higher-quality leads. Integrated automation tools for lead scoring and nurturing, ensuring sustained engagement and reduced cost-per-lead, ultimately increasing overall ROI.
  • Maddog Ventures
    Director, Marketing
    Maddog Ventures Jan 2016 - Jul 2018
    Birmingham, Mi, Us
    eveloped and led digital marketing strategies for early-stage startups in Maddog Technology's venture portfolio, building marketing capabilities and accelerating growth.• As Marketing Executive in Residence, led digital and traditional campaigns across e-commerce, financial services, home services, and contractor sectors. Collaborated with portfolio companies, including mortgage tech firm Lenderful, home services marketplace Service.com, and HVAC technology provider Resolute, to help them gain traction and optimize marketing impact.• Served as marketing executive in residence for venture-backed companies. Coordinated digital and traditional marketing campaigns between portfolio companies, agencies, media, and subcontractors. Worked with portfolio companies in the e-commerce, financial services (mortgage and insurance), home services and contractor industries.
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  • Techstars
    Mentor
    Techstars Jun 2015 - Jan 2018
    New York City, New York, Us
    I serving as a mentor to the startups. I am helping these companies with their business model, product/market fit, and marketing and sales strategy. It's gratifying to see how far these teams have come in such a short time. I'm also having a lot of fun too!
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  • Team Detroit
    Sr. Strategist
    Team Detroit Sep 2011 - Jan 2016
    Detroit, Mi, Us
    As a key digital marketing director, facilitated Enterprise-wide digital strategy. Lead platform strategist for Team Detroit's largest client, Ford. Specifically, worked with their Ford Direct team, who is responsible for budget and execution of Ford and their Dealer’s Digital Properties. Responsibilities encompassed: digital marketing, technology, and internal processes.● Improved dealer lead handling across the Ford Dealer System resulted in 95% calls back within 30 minutes (vs. less than 50% prior). Estimated impact in the $50,000,000+ in year one. ● Facilitated digital strategy, including customer experience, technology, and internal roadmaps. ● Operated as Lead Strategist for Ford Internet Websites, including Ford.com, Lincoln.com, Ford Fleet, Service and Parts, and Ford Financial.● Led strategy for redevelopments of Ford Fleet, Ford Service, and Ford.com Shopping Tools.
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  • Lighting Supply
    Consultant / E-Commerce General Manager
    Lighting Supply Nov 2007 - Jan 2012
    Crafted and oversaw implementation of all aspects of the organization, including people, process, and technology. Responsible for strategy, planning, and execution of all aspects of the organization. ● Grew the e-commerce operation from $60,000 in revenue to $3.6M by implementing all aspects of the organization, including people processes and technology. ● Guided the organization through a $200,000 online technology investment in Magento.● Increased revenue from $60,000 annually in 2007 to $3.6M by 2011 managing financials.● Maintained gross margins above 40% while bringing net margins in at 20%.● Scaled E-Commerce Startup from Next to Nothing to 7 Figures in 3 and half years.
  • Compuware
    Interactive Marketing/Sr. Product Marketing Manager, Covisint, A Subsidiary Of Compuware Corporation
    Compuware Feb 2008 - Sep 2011
    Detroit, Mi, Us
    Responsible for Initial GTM and Product Marketing that achieved $12 Million by Year 2. • Responsible for the initial Go-to-Market planning and subsequent execution that resulted in $4 million of ARR in year 1 and nearly $8 million of ARR in year 2. Configured marketing funnel and put together sales experience that grew the business in 24 months.
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  • Pure Visibility
    Director, Interactive Strategy
    Pure Visibility Jun 2007 - Oct 2007
    Detroit, Mi, Us
    Led stakeholders through a process to develop vision, business objective, project roadmap and KPIs for $8 million digital marketing investment and restructuring of GMACFS.com portal site.
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  • Proxicom / Icrossing
    Manager, Digital Strategy & Business Consulting
    Proxicom / Icrossing Dec 2005 - May 2007
    For a Fortune 500 Financial Services firm, developed the Interactive Marketing Strategy by leading stakeholders through a process to develop vision, business objectives, project roadmap, and key performance indicators and metrics.
  • Sapient
    Digital Strategy Business Consultant
    Sapient Jul 2004 - Nov 2005
    Boston, Ma, Us
    Identified business process capability gaps and developed three-year roadmap of initiatives ($25 Million Investment) to close gaps around e-commerce platform for a major department store retailer, Carson Pirie Scott.
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  • Daimlerchrysler
    Project Manager
    Daimlerchrysler May 2001 - Jul 2004
    Auburn Hills, Mi, Us
    Project Manager for DealerConnect. Stood up two data centers and managed the addition of 200+ applications for dealers into system.
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Michael B. Skills

Leadership Product Marketing It Strategy Customer Experience E Commerce Consulting Social Media Strategic Partnerships B2b Online Marketing Executive Management Digital Strategy Early Stage Startups User Experience Market Planning Thought Leadership People Development Mobile Marketing Start Ups Investment Marketing Business Development Business Analysis Integrated Marketing Lead Generation Syndications Strategy Media Planning B2b Marketing Strategy Interactive Marketing Marketing Automation Demand Generation Entrepreneurship Sales And Marketing Program Management Marketing Earned Media Cross Functional Team Leadership Value Propositions Social Media Marketing Email Marketing Ideation Governance Private Equity Management Due Diligence Analytics Marketing Strategy Key Performance Indicators Business Modeling Paid Media

Michael B. Education Details

  • University Of Michigan - Stephen M. Ross School Of Business
    University Of Michigan - Stephen M. Ross School Of Business
    Marketing
  • University Of Michigan - Stephen M. Ross School Of Business
    University Of Michigan - Stephen M. Ross School Of Business
    Marketing
  • Eisenhower Senior High School
    Eisenhower Senior High School
    High School

Frequently Asked Questions about Michael B.

What company does Michael B. work for?

Michael B. works for Hyper Flywheel

What is Michael B.'s role at the current company?

Michael B.'s current role is Strategic Marketing Leader | Fractional CMO | Scaling Healthcare, SaaS, and E-Commerce Companies.

What is Michael B.'s email address?

Michael B.'s email address is mi****@****tal.com

What is Michael B.'s direct phone number?

Michael B.'s direct phone number is +173476*****

What schools did Michael B. attend?

Michael B. attended University Of Michigan - Stephen M. Ross School Of Business, University Of Michigan - Stephen M. Ross School Of Business, Eisenhower Senior High School.

What skills is Michael B. known for?

Michael B. has skills like Leadership, Product Marketing, It Strategy, Customer Experience, E Commerce, Consulting, Social Media, Strategic Partnerships, B2b, Online Marketing, Executive Management, Digital Strategy.

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