Michael B. Email & Phone Number

Roswell, Ga, Us

Roswell, Ga, Us

Led marketing and operational transformations for fintech, SaaS, and D2C companies, resulting in significant growth and improved market positioning. Developed and executed comprehensive digital marketing strategies, optimizing tech stacks, managing cross-functional teams, and driving sales across various industries. Key clients include eCare Behavioral Institute (online learning), Certipro (IT Consultant and Developer), Zahraa The Label (e-Commerc), iPayout(Fintech), and Oculus(FinTech).• Directed the overhaul of Zahraa The Label's e-commerce operations, resulting in $3M in sales within 18 months.• Revamped the brand and digital presence of iPayout, completing a 42-page website refresh in 8 weeks, contributing to a 25% increase in leads over the next quarter.• Tripled enterprise sales opportunities for Certipro Solutions by leading rebranding and go-to-market initiatives.

Atlanta, Georgia, Us

Led digital marketing and lead generation efforts for SMBs using Fleetcor's suite of financial services products. Managed digital marketing initiatives for Fleet Fuel Debit and Credit Cards, as well as Comdata Truck Permits. • Launched ComdataPermits.com, resulting in a 25% increase in monthly revenue within the first quarter and delivering a 60x ROI in one year • Increased lead flow by 25% through PPC campaigns, SEO optimization, and enhanced email sequences, improving customer engagement. ,

Led comprehensive marketing initiatives for diverse industries, including telemedicine, skilled nursing facilities, and financial services startups specializing in mortgage and SMB lending.• Improved a skilled nursing facility’s occupancy from 60% to 85% through a targeted marketing campaign, including partnership marketing with healthcare providers, D2C digital advertising, and community outreach, effectively increasing referrals and building local trust.• Reduced paid acquisition costs for a mortgage broker by 35% through strategic optimization of PPC campaigns, enhanced SEO, and the implementation of advanced tech solutions. Streamlined ad targeting and keyword bidding to boost ad relevance, and leveraged data analytics to refine audience segments, driving higher-quality leads. Integrated automation tools for lead scoring and nurturing, ensuring sustained engagement and reduced cost-per-lead, ultimately increasing overall ROI.

Birmingham, Mi, Us

eveloped and led digital marketing strategies for early-stage startups in Maddog Technology's venture portfolio, building marketing capabilities and accelerating growth.• As Marketing Executive in Residence, led digital and traditional campaigns across e-commerce, financial services, home services, and contractor sectors. Collaborated with portfolio companies, including mortgage tech firm Lenderful, home services marketplace Service.com, and HVAC technology provider Resolute, to help them gain traction and optimize marketing impact.• Served as marketing executive in residence for venture-backed companies. Coordinated digital and traditional marketing campaigns between portfolio companies, agencies, media, and subcontractors. Worked with portfolio companies in the e-commerce, financial services (mortgage and insurance), home services and contractor industries.

New York City, New York, Us

I serving as a mentor to the startups. I am helping these companies with their business model, product/market fit, and marketing and sales strategy. It's gratifying to see how far these teams have come in such a short time. I'm also having a lot of fun too!

Detroit, Mi, Us

As a key digital marketing director, facilitated Enterprise-wide digital strategy. Lead platform strategist for Team Detroit's largest client, Ford. Specifically, worked with their Ford Direct team, who is responsible for budget and execution of Ford and their Dealer’s Digital Properties. Responsibilities encompassed: digital marketing, technology, and internal processes.● Improved dealer lead handling across the Ford Dealer System resulted in 95% calls back within 30 minutes (vs. less than 50% prior). Estimated impact in the $50,000,000+ in year one. ● Facilitated digital strategy, including customer experience, technology, and internal roadmaps. ● Operated as Lead Strategist for Ford Internet Websites, including Ford.com, Lincoln.com, Ford Fleet, Service and Parts, and Ford Financial.● Led strategy for redevelopments of Ford Fleet, Ford Service, and Ford.com Shopping Tools.

Crafted and oversaw implementation of all aspects of the organization, including people, process, and technology. Responsible for strategy, planning, and execution of all aspects of the organization. ● Grew the e-commerce operation from $60,000 in revenue to $3.6M by implementing all aspects of the organization, including people processes and technology. ● Guided the organization through a $200,000 online technology investment in Magento.● Increased revenue from $60,000 annually in 2007 to $3.6M by 2011 managing financials.● Maintained gross margins above 40% while bringing net margins in at 20%.● Scaled E-Commerce Startup from Next to Nothing to 7 Figures in 3 and half years.

Detroit, Mi, Us

Responsible for Initial GTM and Product Marketing that achieved $12 Million by Year 2. • Responsible for the initial Go-to-Market planning and subsequent execution that resulted in $4 million of ARR in year 1 and nearly $8 million of ARR in year 2. Configured marketing funnel and put together sales experience that grew the business in 24 months.

Detroit, Mi, Us

Led stakeholders through a process to develop vision, business objective, project roadmap and KPIs for $8 million digital marketing investment and restructuring of GMACFS.com portal site.

For a Fortune 500 Financial Services firm, developed the Interactive Marketing Strategy by leading stakeholders through a process to develop vision, business objectives, project roadmap, and key performance indicators and metrics.

Boston, Ma, Us

Identified business process capability gaps and developed three-year roadmap of initiatives ($25 Million Investment) to close gaps around e-commerce platform for a major department store retailer, Carson Pirie Scott.

Auburn Hills, Mi, Us

Project Manager for DealerConnect. Stood up two data centers and managed the addition of 200+ applications for dealers into system.

Mba, Strategy, Marketing

Bba, Finance, Marketing

High School