Michael Beavers Email & Phone Number

Lead digital strategies with global technology companies and agencies. Guide client teams to create highly effective and digital experiences. Clients include Google, NetApp, HP, Plantronics, Juniper Networks, CytoSport, Adidas, PayPal, Intel Corp., Yahoo!, Bank of America, Pacific Gas & Electric, Verizon, and Del Monte. Client firms included Organic, Evolution Bureau (Omnicom), HUGE, DraftFCB, MRM Worldwide & Cadreon (Interpublic Group), Razorfish (Publicis), Blast Radius (WPP) and Euro RSCG.

Cincinnati, Ohio, Us

Provided strategic framework for global websites and brands by aligning design with human behavior, attitudes, and motivations. Conducted stakeholder interviews and workshops, created customer segmentation and personas, defined use cases and scenarios, and created directions for how brands should live online. Defined the overlapping interests of companies, their customers, and then worked with professionals from user experience, creative, and engineering to develop exceptional marketing and advertising experiences.

Atlanta, Ga, Us

Managed the strategy practice at an Interactive agency specializing in immersive rich media branding.Oversaw qualitative research, including persona development, iterative prototyping, user-centered design.Conducted business stakeholder interviews for clients and formulated business rationale and interactive recommendations.Managed Information architecture and consultant staff.

Led marketing management agency, serving clients though iQuotient's extensive network of independent marketing strategy and creative professionals. Managed iQuotient's premier accounts, such as IBM, Recall Corporation, Metro Atlanta Chamber of Commerce, Rapid Readiness, and Houlihan Valuation Advisors. Specialized in print, interactive, and strategic marketing operations.

Oklahoma City, Ok, Us

Elite whitewater squad member, holding National Governing Body positions, two national championship titles, multiple top-25 placements in World Cups and multiple teams at the World Championships. Trained and raced around the world.

Directed corporate marketing & communications for a leading Atlanta-based Web development agency. Michael positioned the company as a formidable leader, twice recognized as one of Atlanta's top Web Development firms and one of the fastest-growing privately held companies by Atlanta Business Chronicle. Managed digital marketing services practices, including analytics, interaction design updates, SEO, SEM, and display advertising.

Before Newton Park, worked for a strategic communications agency, focused primarily on media relations. Performed linguistic analysis to detect threats of violence and white-collar crime for CMI, served as a technical manager and facilitator for a management consulting firm that performed outdoor team-building services, and served on the admission staff for Emory University. During these and future positions, Michael trained full-time and was a member of the U.S. Canoe and Kayak Team from 1995-2001, with two Whitewater National Champion titles.