Financial Planning And Analysis Manager
Current• Distilled complex data from multiple sources into concise information for key stakeholders of the business.• Led consolidation of KPI and monthly P&L statements for leadership, ensuring 100% accuracy and on-time delivery.• Prepared commentary across departments to shape discussions and sharpen messaging on performance and strategy.• Navigated a nuanced DTC business model of marketing and fulfilling products in compliance with state regulations.• Built forecasts for the acquisition and retention of quarterly subscriptions, accounting for ~70% of total net revenue.• Influenced pricing strategy to maintain competitiveness in the market, while maximizing contribution and profit.• Created attribution models, pinpointing the optimal marketing channels for customer acquisition, boosting ROI +10%.• Identified growth opportunities in real time, resulting in top-line growth of 5% annually & increasing LTV by 12%.• Engaged in cross-functional leadership to forecast volume, revenue, costs, and profit; supporting strategic goals.• Spurred progress of cost savings initiatives for multiple teams, curing any identifiable shortfalls.• Fostered partnerships across the organization to deliver a steady flow of information between all parties.• Evaluated the viability of new-business cases; assessing risks, opportunities and total organizational impact.
