Michael J. Bergbauer Email & Phone Number

Boca Raton, FL

• Managing content marketing & SEO projects for multiple clients
• Researching keyword targeting opportunities for web pages based on relevance, user intent, competitive viability, and search volume; reviewing and explaining the results of this research with clients
• Applying keyword research findings to optimize web pages to increase their conversion rates and search rankings
• Creating, presenting, and executing content marketing strategies to improve user engagement, calls-to-action, brand perception, thought leadership, website taxonomy, UX, and SEO
• Writing, editing, and optimizing original content that appeals to target audiences and search engines – which includes 1000+ blog posts to date on behalf of multiple companies
• Reviewing clients' existing SEO content & thought leadership and providing strategic guidance and editorial services to enhance performance and user experience.

Davie, FL

• WordPress webmaster; formatted and maintained weekly “Sharkbytes” newsletter
• Acted as primary copyeditor to ensure publication quality of all “Sharkbytes” articles; updated NSU social media outlets with fresh content
• Wrote for university publications (Horizons magazine); wrote weekly “Staying Green” column for Sharkbytes newsletter
• Worked directly with Director of Public Affairs and Director of Marketing Communications to complete publication projects
• Managed advertisements on SharkTube – NSU’s internal communication television network

Davie, FL

• Composed professional communications to NSU's VIP donors; Entered and updated constituent information in Oracle database
• Established all job procedures and protocol; Created and field-tested a procedural manual for future employees that was acclaimed by management
• Organized “Letter Template Database” from 120+ templates to 10 simple, effective, and customizable letters
• Wrote and designed pledge reminders, gift acknowledgments, and other letters which were personally reviewed and approved by NSU's president prior to sending

Davie, FL

• Quickly became a highly-requested writing tutor

Fort Lauderdale, FL

• Simultaneously fulfilled the duties of two interns, including clerical and administrative duties
• Provided critical and extensive copy editing across nine different magazines
• Put together weekly “Society Minute” mass email
• Completed writing (including featured articles and VIP profiles), editing, design, and fact finding assignments

Davie, Florida, United States

• Coordinated and directed all day-to-day operations of The Current newspaper
• Earned promotion from Writer to Section Editor in nine months; promoted again to Editor-in-Chief (a responsibility usually reserved for graduate students) after one year
• Facilitated the first readership survey, which found that editorial quality was "the best it has ever been;" Increased readership by 31%; jump-started newspaper website; grew Variety section to include games and comics
• Hired, trained, supervised, mentored, and evaluated all The Current staff members

Master Of Arts (M.A.), Writing, General

Activities and Societies: Sigma Tau Delta – Alpha Nu Iota chapterToday, this program is known as The Master of Arts in Composition.

Bachelor Of Arts (B.A.), English, Minors: Media Studies, Humanities

Activities and Societies: Academic Integrity Committee, Leadership Development Program, Digressions (NSU Literary Magazine) – Managing.