Michael J. Bergbauer Email & Phone Number

Boca Raton, Fl

• Managing content marketing & SEO projects for multiple clients• Researching keyword targeting opportunities for web pages based on relevance, user intent, competitive viability, and search volume; reviewing and explaining the results of this research with clients• Applying keyword research findings to optimize web pages to increase their conversion rates and search rankings • Creating, presenting, and executing content marketing strategies to improve user engagement, calls-to-action, brand perception, thought leadership, website taxonomy, UX, and SEO• Writing, editing, and optimizing original content that appeals to target audiences and search engines – which includes 1000+ blog posts to date on behalf of multiple companies• Reviewing clients' existing SEO content & thought leadership and providing strategic guidance and editorial services to enhance performance and user experience.

Davie, Fl

• WordPress webmaster; formatted and maintained weekly “Sharkbytes” newsletter• Acted as primary copyeditor to ensure publication quality of all “Sharkbytes” articles; updated NSU social media outlets with fresh content• Wrote for university publications (Horizons magazine); wrote weekly “Staying Green” column for Sharkbytes newsletter• Worked directly with Director of Public Affairs and Director of Marketing Communications to complete publication projects• Managed advertisements on SharkTube – NSU’s internal communication television network

Davie, Fl

• Composed professional communications to NSU's VIP donors; Entered and updated constituent information in Oracle database• Established all job procedures and protocol; Created and field-tested a procedural manual for future employees that was acclaimed by management• Organized “Letter Template Database” from 120+ templates to 10 simple, effective, and customizable letters• Wrote and designed pledge reminders, gift acknowledgments, and other letters which were personally reviewed and approved by NSU's president prior to sending

Davie, Fl

• Quickly became a highly-requested writing tutor

Fort Lauderdale, Fl

• Simultaneously fulfilled the duties of two interns, including clerical and administrative duties• Provided critical and extensive copy editing across nine different magazines• Put together weekly “Society Minute” mass email • Completed writing (including featured articles and VIP profiles), editing, design, and fact finding assignments

Davie, Florida, United States

• Coordinated and directed all day-to-day operations of The Current newspaper• Earned promotion from Writer to Section Editor in nine months; promoted again to Editor-in-Chief (a responsibility usually reserved for graduate students) after one year• Facilitated the first readership survey, which found that editorial quality was "the best it has ever been;" Increased readership by 31%; jump-started newspaper website; grew Variety section to include games and comics• Hired, trained, supervised, mentored, and evaluated all The Current staff members

Master Of Arts (M.A.), Writing, General

Activities and Societies: Sigma Tau Delta – Alpha Nu Iota chapterToday, this program is known as The Master of Arts in Composition.

Bachelor Of Arts (B.A.), English, Minors: Media Studies, Humanities

Activities and Societies: Academic Integrity Committee, Leadership Development Program, Digressions (NSU Literary Magazine) – Managing.