Michael Berling

Michael Berling Email and Phone Number

Principal Art Director - Product Design and Packaging Development @ Lakeshore Learning Materials
Los Angeles, CA, US
Michael Berling's Location
Los Angeles Metropolitan Area, United States, United States
About Michael Berling

Seasoned Creative Professional with vast design experience within licensed consumer products. Extensive background building, training, and leading large teams of cross functional designers. Exemplary eye for color, form, proportion, and line. Ability to move through concept to completion.Expert understanding of manufacturing, tooling ,and materials involved in mass production. Balances design quality, schedule, and budget to achieve the best possible outcome. Ability to navigate through challenges with creative and analytical perspectives.Creative Ideation + DesignDesign LeadershipConsumer Product DevelopmentTeam Management and GrowthChina Manufacturing / Materials+ProcessesLicensor + Licensee relationship building3D Printing TechnologiesUS/China Vendor NegotiationsMarketing /BrandingLogistics and OperationsPackaging Design and Engineering DevelopmentLogo/Graphic DesignBusiness Development and Strategic Planning

Michael Berling's Current Company Details
Lakeshore Learning Materials

Lakeshore Learning Materials

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Principal Art Director - Product Design and Packaging Development
Los Angeles, CA, US
Employees:
2036
Michael Berling Work Experience Details
  • Lakeshore Learning Materials
    Principal Art Director - Product Design And Packaging Development
    Lakeshore Learning Materials
    Los Angeles, Ca, Us
  • Lakeshore Learning Materials
    Principal Art Director - 3D Design & Development
    Lakeshore Learning Materials Aug 2021 - Present
    Carson, Ca, Us
    • Leading and participating in brainstorm sessions and brand story development • Spearheading the research and development of new art technologies and pipelines, working closely with artists, designers, developers, engineers and more across multiple projects • Driving the creation, improvement and enforcement of pipelines and processes across all elements of 3-D development, with the goals of efficiency, performance and aesthetics • Developing and training 3-D artists to be technically savvy, fostering technical understanding and discussion across all art disciplines • Acting as the first line of defense for the art team when a technical problem arises • Working with the artists to ensure they achieve the artistic vision, while meeting performance goals and technical requirements • Collaborating with mechanical engineering and prep for manufacturers • Participating in product review meetings and presentations • Helping to follow, revise and create new quality standards for 3-D product development • Demonstrating a solid understanding of the brands and the competitive environment as it relates to Lakeshore’s 3-D product • Driving new thinking and innovation
  • Blizzard Entertainment
    Head Of Design & Development - Global Consumer Products & Licensing Partnerships
    Blizzard Entertainment Oct 2018 - Jul 2021
    Irvine, Ca, Us
    Management/Mentoring of Product Developers and Product Designers assigned to licensed product and product designs (Hardlines, Softlines & Publishing). Provide high level guidance, iterative reviews, and product approvals to Consumer Product teams. Work with game development Art Directors to ensure products adhere to franchise values. Integration of design and feature components of Blizzard games into products and packaging. Ownership of product approvals from start to finish while keeping multiple partners informed and engaged. Collaborate with Category Managers on product lines and help communicate release strategies across internal departments. Build positive relationships with internal and external partners; Identify key creative leaders and instill shared creative values and goals around Blizzard Consumer Products.Additional responsibilities:Art Outsource Management of external creative contractors.Art Asset Management across all Blizzard IP Franchises.Oversight of manufacturing capabilities to guide effective design and development of product lines.Working with internal Game Development leadership regarding concept and product approvals.Develop and share effective product and trend presentations with cross-functional stakeholders.Provide accurate design input and modifications based on a strong understanding of IP priorities & guidelines though all stages of the product approval process.Drive innovation by maintaining strong knowledge of the retail landscape, multiple categories and internal/external partners.Build successful working relationships with key partners including, Licensees, Manufactures, Category Managers, Franchise, Retail and Games Studio Leadership.Collaborate with the Marcom and Publishing teams in creating effective web assets utilized in Social Media and Ecommerce marketing campaigns.Guide and support licensees with a trend-based creative strategy.
  • Loudpack, Inc.
    Director - Product Development
    Loudpack, Inc. Jan 2017 - Aug 2018
    Director-Product Development & PackagingArt directing the development of child resistant packaging, point of purchase displays, brand logos, and hardware(batteries & cartridges)Outsource management of external Design, Branding and Structural Engineering agencies.Sourced and developed collaborative relationships with global suppliers and manufacturers.R&D explorations for large scale automated packaging systems for the manufacturing facility in Northern California.Director - SalesDeveloped and implemented new standardized operating procedures for B2B sales while increasing the size of the team from one to a team of five.Weekly sales revenue increased from 550K to 1.2M within one quarter.Onboarded three delivery drivers while implementing efficient protocols with the sales team and developed safe, statewide delivery logistics to our California business customers.Director-OperationsDeveloped and implemented standard operating protocols for multiple internal teams ( Sales-Finance-Inventory/Fulfillment-Logistics-Product Development).Organized and remodeled the corporate HQ office environment while adding & designing anadditional satellite office space for Inventory and Fulfillment.Sourced and purchased four delivery fleet vehicles while implementing effective SOP's for drivers and secured logistics.Onboarding of new staff while eliminating underperforming positions.
  • Mattel
    Sr. Manager - 3D Design & Development
    Mattel Dec 2007 - Nov 2016
    El Segundo, California, Us
    Managed the operations of a large creative group responsible for designing and developing products within the entire Mattel portfolio.Responsible for the management and growth of twenty in-house 3D designers and face painters.Art directed all vendor and china partners. Managed the design and development of product for clients for all Mattelbrands while overseeing internal/external budgets.Helped conceptualize and engineer function of product.Traveled to China for yearly factory visits.
  • Sculpco
    Vice President - 3D Design & Development
    Sculpco Aug 2006 - Nov 2007
    VP/Managing Partner in a Design & Development Agency.Responsibilities included the mentoring and management of sixteen Designers and Engineers, while directing the execution of services for clients in the consumer product industries.Clients: Development for Hasbro, Fisher-Price, Disney, Jakks Pacific, Cartoon Network, DC Direct, Funimation, Tomy International, Procter & Gamble and various others. Tooling Processes
  • Waxsmith Industries
    3D Design & Development
    Waxsmith Industries Dec 1996 - Aug 2006
    Owner/Operator - 3D Design and Development Studio for consumer products.Ideation3D design and development2D conceptsOverseas manufacturing (communication & negotiation)Tooling Processes
  • Hasbro
    Senior 3D Designer
    Hasbro Sep 1994 - Nov 1996
    Pawtucket, Ri, Us
    Design and development of 3D prototypes for manufacturing.Ideation2D concepts3D design development

Michael Berling Skills

Toys Industrial Design Product Design Concept Design Sculpture Rapid Prototyping Design Strategy Concept Development Design Thinking Sketching Packaging Surface Modeling Concept Generation Creative Direction Illustration Rendering Fashion Design Consumer Products Graphic Design Digital Sculpting Art Direction Product Development Manufacturing Freeform Ideation Tooling Cross Functional Team Leadership Design For Manufacturing Adobe Creative Suite Brand Development Management Photoshop Graphics Logo Design Adobe Illustrator Drawing Design Management Leadership Strategy

Michael Berling Education Details

  • University Of Cincinnati
    University Of Cincinnati
    Industrial And Product Design

Frequently Asked Questions about Michael Berling

What company does Michael Berling work for?

Michael Berling works for Lakeshore Learning Materials

What is Michael Berling's role at the current company?

Michael Berling's current role is Principal Art Director - Product Design and Packaging Development.

What is Michael Berling's email address?

Michael Berling's email address is mw****@****ail.com

What is Michael Berling's direct phone number?

Michael Berling's direct phone number is +131040*****

What schools did Michael Berling attend?

Michael Berling attended University Of Cincinnati.

What are some of Michael Berling's interests?

Michael Berling has interest in Kids, Home Improvement, Home Decoration.

What skills is Michael Berling known for?

Michael Berling has skills like Toys, Industrial Design, Product Design, Concept Design, Sculpture, Rapid Prototyping, Design Strategy, Concept Development, Design Thinking, Sketching, Packaging, Surface Modeling.

Who are Michael Berling's colleagues?

Michael Berling's colleagues are Anthony Rabathaly, William Shanks, Susan Hansen, Dan Parravano, Katherine Vu, Steve Cardon, Matt Mignogna.

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