Own A/B and multivariate test strategy and design for the entire Humana (now CenterWell) pharmacy dept. Proactively and independently building out 15+ A/B testing plans from scratch. Monitoring tests throughout their lifecycle which is estimated to have earned the company over $7 Million in additional revenue through optimization. •Translate discussion points into clear test plans, develop hypotheses, assess necessary sample size, and define the success metrics for the 18 A/B test• Analyze data in Adobe Analytics, developing 4 stakeholders specific dashboards, pull actionable insights, and clearly report easy-to-digest analysis to stakeholders ranging from product managers to company directors • Onboarded and led a team of 6 contractors in the A/B testing process, documentation, and test deployment.

Drove strategic product decisions for eCommerce sites by analyzing data and providing visual insights on metrics and user interaction with Tableau, delivering over 50 ad hoc reports to external clients, internal engineering, and marketing teams• Initiate goals/ sales funnels through google analytics on over 30 client websites to map user behavior and identify trends• Perform data mining on MySQL databases, using python to test hypothesis, develop data models, and visualize data• Create and monitor A/B experiments to validate variations correlating to conversation growth

Developed web designs to A|B test new features and UX changes, optimizing for the best performance resulting in traffic increases of up to 9% and conversion increases up to 6%• Developed responsive websites by writing maintainable code with low volume of bugs using HTML, CSS, JavaScript and jQuery• Implemented over 80 user-facing e-commerce features by managing HTML, jQuery, API's, github repositories, and content management systems

Created an internal application which tracked project progress within the companies mentorship program following the MVC structure•Developed functional UI application allowing users to search and update database by utilizing Microsoft SQL server, Javascript, and SQL•Designed application UI using HTML5 and CSS3