Mike Fishbein

Mike Fishbein Email and Phone Number

Forward Deployed GTM Engineer @ Atherial
Bryn Mawr, PA, US
Mike Fishbein's Location
Bryn Mawr, Pennsylvania, United States, United States
Mike Fishbein's Contact Details
About Mike Fishbein

My company Atherial uses AI for sales and marketing. We help B2B companies grow revenue and decrease costs with AI workflows and tools. Previously, I've been a co-founder, head of marketing, and consultant for B2B startups including two that successfully exited. As Director of Demand Generation at Feedback Loop, I helped grow the company from 5 to 100 people. During my time there, I started and led the company's content marketing program, which generated millions in ARR. This included launching, producing and hosting the market's leading podcast. Feedback Loop raised $30M and was acquired in 2022. After Feedback Loop, I co-founded and led marketing for Strata, an AI personal CRM. I acquired over 300 customers, crafted our messaging, and created the brand.

Mike Fishbein's Current Company Details
Atherial

Atherial

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Forward Deployed GTM Engineer
Bryn Mawr, PA, US
Website:
atherial.ai
Employees:
1
Mike Fishbein Work Experience Details
  • Atherial
    Forward Deployed Gtm Engineer
    Atherial
    Bryn Mawr, Pa, Us
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  • Atherial
    Founder, Cmo
    Atherial Jul 2024 - Present
    We create generative AI workflows and tools that execute on your go-to-market strategy. Project use cases include taking actions on insights from meeting recording and customized AI ghostwriters.
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  • Moon Labs
    Head Of Content
    Moon Labs Jan 2023 - Present
    Moon Labs is a network of B2B media properties. We build podcasts and newsletters covering AI in marketing and emerging job functions.Our first two properties:Content Engineering Lab—demos and tutorials on using AI for B2B content marketing. AI Marketing Brief—news and insights on AI in marketing.
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  • Strata (Strata.Cc)
    Co-Founder, Head Of Marketing
    Strata (Strata.Cc) May 2020 - Dec 2022
    Strata was an AI personal CRM, like Spotify for your professional network. I developed and executed the marketing strategy.• Acquired customers via content marketing, search, and social• Crafted messaging and branding• Converted leads via email marketingAfter raising $1.5 million and finding initial product-market fit, we wound it down because we couldn't create a big enough market for it. We made a bet, ran the experiment well, and then moved on. Standard startup stuff.
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  • Feedback Loop
    Director Of Demand Generation
    Feedback Loop Oct 2014 - May 2020
    New York, New York, Us
    Feedback Loop is an enterprise SaaS company. I joined Feedback Loop when it was 5 people and helped grow it to 100 people. The company raised $30M and was acquired by Disqo in 2022. • Generated pipeline and revenue via content marketing, advertising, and email marketing• Started, produced and hosted industry-leading podcast with over 5M downloads• Crafted email messaging to increase conversion rate from lead to qualification call• Installed attribution and reporting system to improve marketing performance
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  • Superscript Marketing
    Founder, Head Of Content
    Superscript Marketing Feb 2014 - Apr 2017
    SuperScript was a marketing consultancy and agency focused on content marketing and SEO. I developed and executed strategies to acquire customers for our clients. • Grew B2B SaaS startup from 2K to over 10K customers within one year• Advised and trained Fortune 500 company on content marketing and SEO strategy• Grew consumer startup from 0 to over 100k monthly unique website visitors• Recruited and managed team of writers and editors
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  • Casual Corp
    Director Of Marketing
    Casual Corp May 2012 - Jan 2014
    Casual Corp was a venture studio that incubated startups. I was a generalist that did product management and marketing.
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  • Accenture
    Corporate Finance Analyst
    Accenture Apr 2011 - Dec 2011
    Dublin 2, Ie
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  • Goldmark Advisers, Inc
    M&A And Corporate Finance Analyst
    Goldmark Advisers, Inc Jan 2010 - Mar 2011
    Us
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Mike Fishbein Skills

Start Ups Business Development Entrepreneurship Product Management Strategic Planning Crm Marketing Marketing Strategy Blogging Sales Venture Capital Customer Development Product Development Lean Startup Podcasting Strategy Search Engine Optimization Email Marketing Content Marketing

Frequently Asked Questions about Mike Fishbein

What company does Mike Fishbein work for?

Mike Fishbein works for Atherial

What is Mike Fishbein's role at the current company?

Mike Fishbein's current role is Forward Deployed GTM Engineer.

What is Mike Fishbein's email address?

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What is Mike Fishbein's direct phone number?

Mike Fishbein's direct phone number is +164659*****

What are some of Mike Fishbein's interests?

Mike Fishbein has interest in Mobile, Digital Media, E Commerce, Education, Health Care, Publishing, Bitcoin.

What skills is Mike Fishbein known for?

Mike Fishbein has skills like Start Ups, Business Development, Entrepreneurship, Product Management, Strategic Planning, Crm, Marketing, Marketing Strategy, Blogging, Sales, Venture Capital, Customer Development.

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