Michael B. Gonzales, Phd Email & Phone Number

Uppsala, Se

As Vice President of Global Marketing, I am responsible for leading the development and execution of all strategic marketing initiatives across international markets, driving brand awareness, customer acquisition, and revenue growth.

Pleasanton, California, Us

Oversaw all elements of Marketing, Advertising and Communication efforts to build brand awareness and drive sales for Inscripta's Digital Genome Engineering Platform.- Responsible for setting overall Marketing vision and strategy for driving increased awareness, consideration, purchase and retention across Inscripta’s portfolio- Developed strong, clear product messaging, value proposition and corporate narrative to differentiate from competitor offerings- Recruited, managed, and mentored a lean and highly productive team responsible for all global marketing functions, including messaging, branding, and market segmentation, and product positioning- Oversaw and directed market research, competitive analysis, and market sizing to guide to funnel development and growth- Worked in close collaboration with Product Management and Application Development to create short and long-term strategies for product expansion.

Burlington, Ma, Us

Directed all aspects of promotion and advertising efforts to drive sales and build brand awareness for MilliporeSigma’s Genome Engineering and Modulation Franchise. - Set global strategy and oversee all marketing, branding, and messaging across all channels and geos- Established and deployed a robust data-driven digital marketing strategy that enabled Marketing campaigns to be segmented, targeted, and measured- Created and maintained a compelling portfolio narrative that drives visibility, credibility, and engagement - Partnered with both the Commercial Enablement and Portfolio Management to develop effective and innovative campaigns- Analyzed Marketing and Sales metrics to ensure a continuous evaluation of the most effective campaigns- Delivered consistent communication to senior leadership to inform decisions regarding budget and the direction of the business

Independent marketing, branding, and technical consultant to the biotech and tech industries. Clients range from small start-ups to large multi-national pharmaceutical companies. I also work with investors looking to evaluate new technologies and review scientific data.Areas of expertise include:- Setting strategy and implementation of marketing, branding, and messaging across channels- Evaluating and setting plans for complex projects, collaborations and joint ventures- Computational genomics, translational informatics and cancer biology- Extensive experience in “omics” data analysis for biomarker discovery- Assessing strategic initiatives in biotech and computing markets- Rigorous background in large-scale scientific computing, administration and programming- Design and development of software systems for data management, mining and automated analysis

San Francisco, California, Us

Wheelwell is a uniquely visual platform for the automotive market. Through a combination of authentic content and data-science, Wheelwell has millions of users from over 200 countries around the world.- Co-founded the company from scratch, starting in a San Francisco living room - Lead all fund raising activities and successfully closed 3 rounds that included angel and institutional investors like GGV Capital and NFX- Set strategy and oversaw all marketing, branding, and messaging through all channels- Set strategy and oversaw all business development and sales activities- Successfully recruited top engineering, design, and product talent in a highly competitive Silicon Valley market- Oversaw all personnel, finance, and operational activities

The mission of COSMOS is to motivate the most creative minds of the new generation of prospective scientists, engineers and mathematicians who will become leaders for California, the nation, and the world. The program aims to create a community of students who participate in and contribute to an intensive academic experience delivered by distinguished educators and scholars.

Summit, New Jersey, Us

Responsible for managing all aspects of computational team supporting Discovery and Clinical research.- Directly lead all computational MoA and biomarker studies for Translational Research and Early Discovery- Team co-authored 11 publications and contributed to 2 drug regulatory filings in 2012- Established clear guidelines and SOPs for acquisition, storage and analysis of all “omics” data including NGS, microarray, methylation experimental data - Reviewed all projects in research portfolio with senior stakeholders to define priorities and deliverables- Recruited, mentored and managed high performing team of senior level informatics scientists• Ensured informatics innovation through regular review of external technologies and focused collaborations

Austin, Tx, Us

Established and managed the first Computational Biology Program at TACC and grew biology research to over 25% of all work done at the center.- Developed tools and infrastructure to enable the use of high-performance computing, visualization, networking, and petascale data storage systems for life science research- Managed several research activities consisting of over 30 local and distributed team members- Responsible for specifying and managing computational biology software stack on HPC systems- Established national and international collaborations to grow life science-focused research at the center – computational biology grew from ~12% to >27% of all work done at TACC- Created and taught classes for the use of large-scale computing in the biological sciences- Managed center-wide projects, including personnel/roles and budgets, and ensuring that projects meet all requirements for deliverables and reporting

Cupertino, California, Us

Responsible for developing and implementing all strategic and tactical marketing efforts for growing segment penetration.- Unit consistently outpaced goals with >30% YOY revenue growth- Responsible for aligning efforts across product marketing, developer relations and sales to support the Science and Technology business unit- Defined comprehensive set of metrics for measuring success of strategies and objectives- Launched effective marketing campaigns to leverage relationships with strategic academic and pharma accounts- Worked closely with product marketing to ensure product strategy reflected market needs- Collaborated with Developer Relations group to ensure technical and business alignment- Established strategic relationships with executives and senior investigators from top-tier institutions to further build Apple's brand authority in the science community

Milpitas, Ca, Us

Responsible for leading research efforts focused on integrating computational and experimental analysis of eukaryotic signaling pathway genes and protein structures.- Optimized and developed computational methods for more efficient identification of potential protein-ligand interactions- Designed a novel yeast reporter assay for experimental validation of compounds based on computer simulations- Developed robust protein-ligand scoring heuristic based on comparative analysis of predicted and homologous protein holo and apo crystal structures

Austin, Tx, Us

Directed all functions of multidisciplinary bioinformatics teams of 20 engineers and scientists.- Defined global technology offerings, pricing, bundling, and overall positioning- Managed budgets, revenue forecasts, schedules and performance requirements for products - Oversaw all phases of product delivery including: conception, development, technical documentation, quality assurance, delivery, and packaging- Identified business opportunities through strategic and financial evaluation of potential development and marketing relationships

Postdoctoral Researcher, Computational Biology

Visiting Scholar, Computational Biology

Ph.D., Cell Biology