Effectively spearhead and nurture a multidisciplinary team of designers, strategists, and developers, steering significant agency growth and diversifying our clientele in sectors such as technology, healthcare, and hospitality. By cultivating an environment of creativity and teamwork, we've successfully delivered over 120 client projects, achieving an impressive average annual growth rate of 46%.

Partnered with design teams and agencies, both internal and external, to oversee all aspects of brand management. Responsible for brand strategy, messaging, positioning, marketing and PR strategy of the masterbrand (B2B) and sub brand (DTC) portfolio. Ensured creative and strategic brand consistency across the business and throughout all touchpoints.

Responsible for brand strategy, brand development, and creative direction of Urban Landings and each of its properties. Act as the brand advocate, providing thought leadership, fresh thinking, and experience in best practices in brand and creative strategy to drive success across all channels. Support funding and acquisition of new deals by developing compelling communication materials including clean, modern document design, and vision and mood boards.Accomplishments: - Achieved $140M in assets under management with over 600 units in under two years. - Designed, branded and launched the company’s first multifamily apartment complex in Midtown Atlanta. Public response was so positive, the property was fully leased within two months of its grand opening. - Successfully rebranded and launched five property brands, including the restructuring of 13 individual properties into a single unified brand.

Responsible for promoting creative excellence, developing design teams and nurturing creative culture. Oversaw the creation, management, and execution of comprehensive brand and product launches for the majority of our clients. Led a cross-functional team of designers, marketers, strategists, inside sales and product marketing teams.Accomplishments: - Successfully staffed and led an award winning in-house creative team including creative directors, design managers, copywriters, designers and contractors.- Led creative team tasked with a comprehensive re-branding of the WebMD Health Services identity; developed brand standards and implemented them across all assets and touchpoints. - Oversaw the brand and communications strategy for the product launch of the WebMD ONE platform. - Supervised end-to-end project lifecycles and was accountable for the fiscal management of a $3M annual departmental budget. - Implemented the Loudmouth Committee that brought leaders from product, marketing and technology together to constructively inform, discuss and debate key initiatives across the company.

Oversaw creative, design strategy and brand development. Designed and facilitated brand strategy workshops and the development of communication strategies. Represented design in new business pitches, brand development and ideation. Work spanned brand strategy, brand identity, digital marketing, packaging and branded environments.Accomplishments:- Successfully grew the business by contributing to RFP responses, pitches and contract negotiations of many new and ongoing client accounts. Helped achieve revenues of $1M+ annually.- Led creative development and executions for brand identity design, website design, environmental branding and packaging across a wide variety of industries including hospitality, financial, technology, architecture and more.- Developed a proprietary model for strategy-setting, with a step-by-step process for building a practical, actionable strategic blueprint for an organization.

Acted as the creative department hub – responsible for resource planning, allocation and scheduling, project planning and project management. Coordinated with numerous department and project teams to ensure proper resource allocation and utilization across all agency projects. Led creative team ideation meetings, creative concept reviews and new business creative presentations.Accomplishments: - Oversaw the brand conversion of Pfizer Animal Health to Zoetis across various drug brands and marketing channels throughout the agency’s portfolio of work. - Worked with the team at Adobe Digital Publishing Suite to prototype and test interactive apps, digital magazines, sales tools and presentation platforms that could be easily published and distributed across an organization. - Grew the creative team, in coordination with the VP of Creative, to meet increasing new business demands as agency headcount grew nearly 100%.

Partnered with clients and design teams (internal and external) to oversee all aspects of the design process, ensuring design execution was on strategy and met objectives. Directed and coordinated the day-to-day project e¬fforts of the agency’s largest client accounts. Responsible for project and cost management and planning, and assuring proper execution and completion of work against deadlines.Accomplishments:- Member of the creative team that designed and deployed an entirely reimagined branch prototype (“Branch of the Future”) for BB&T’s branch network; co-lead the team that designed and implemented BB&T’s Southeast Signature Branch. - Managed the quarterly campaign cycle, from creative through production and installation, for Synovus Bank’s branch network, which included 35 distinct bank brands and approximately 300 total branches. - Collaborated with multiple teams throughout the Northeast and organized resources to launch the “Hello,” campaign for the Wachovia to Wells Fargo conversion.

Collaborated with copywriters, creative directors and account teams to concept, design and develop focused creative for a variety of integrated marketing campaigns and brand development projects.