Critical thought leadership position establishing and directing a team focused on meeting the insights, analytics, and data science requirements of business partners to drive membership acquisition and retention for Walmart+ a top company priority.• Enhanced the value proposition of Walmart+ to achieve a 400% increase in membership, improving program benefits and effectively communicating membership value to consumers.• Delivered a 38% increase in additional spending among members compared to non-members, raising the program's impact on customer engagement and loyalty.• Create data science propensity models to forecast trial-to-paid conversion and trial churn risk, implementing mitigation strategies and targeted interventions for member retention.• Utilize data analytics and primary member research to identify pre-membership behaviors, steering focused marketing initiatives to encourage early adoption of delivery services and expand purchases across categories.• Fostered a culture of collaboration and transparency to deliver impactful services by building a team of eight members.

Championed strategic initiatives focused on consumer behavior, market trends, and industry insights. Drove business decisions and promoted innovation in products and services across diverse industries by executing detailed analyses. Translated insights into actionable recommendations and strategies by closely cooperating with cross-functional teams. • Played an integral role in the creation of the insights function within the diversified markets division, covering Telecom, Solar Power, and Online Gaming/Gambling industries.• Presented informative sessions on consumer credit and spending behaviors amid COVID-19 at webinars, industry conferences, and advisory board meetings.• Engaged with consortia of telecom clients, organizing events attended by 75 to 100 participants from leading providers.• Designed an innovative research project integrating primary consumer research with TransUnion’s core data and analytic expertise, strengthening client relationships and increasing loyalty.

Steered research efforts across six distinct operating companies, synthesizing micro findings into broad organizational intelligence. Analyzed and tackled overarching strategic challenges, including international market dynamics shaping various sectors. Led crucial due diligence investigations to assess and validate prospective merger and acquisition targets. Offered valuable insights to the executive team for a fundamental overhaul in business forecasting.• Spearheaded investigation for five acquisitions valued at $2B while performing market analyses to pinpoint strategic growth opportunities for strategic investment.• Identified a paradigm shift in the repair and remodel segment, pinpointing home equity as a superior predictor of consumer spending habits compared to existing home sales data.• Regulated a consumer insights and analytics function at the corporate headquarters to collaborate on and provide consultation for consumer and industry research across operating companies.• Developed and implemented consumer journey research, navigating shopper insights and crucial points of influence to deliver cohesive consumer solutions across operating companies.• Shifted industry perception on home repair and remodel spending drivers by presenting findings for informed corporate strategy and investor communications.

Directed multiple research initiatives for both base business and innovation projects across the Quaker Brands portfolio of breakfast and dinner products• Leveraged in-home ethnographic research and iterative quantitative concept testing to optimize core franchise product formulation and inform go-to-market communication• Designed and executed rapid innovation prototyping research leading to new product launch worth $20M in incremental new product sales in the first 6 months of launch • Managed and mentored staff of three to optimize current performance and ensure development of needed skills and capabilities for the future

• Conducted foundational segmentation research to guide omni-channel marketing plan for new brand strategy and product innovation: exceeded 8% growth target and won Brand of the Year award

Lead Consumer Insights and Strategy for Kraft’s Natural Cheese Category• Developed and lead the execution of research leading to the repositioning of Kraft’s reduced-fat cheese portfolio resulting in a 13% growth in previously declining business• Identified and depicted growth consumer groups for more effective marketing programs. Brought the consumer to life for cross functional teams through various immersion exercises

Under direction of Category Insights Manager, responsible for research design and execution for Kraft’s Natural Cheese Category• Designed and conducted research to identify and validate new positioning for Kraft’s base Natural Cheese business• Conducted consumer research to optimize packaging graphics in support of new positioning for Kraft’s natural cheese portfolio• Developed and executed research plans for new to the world product packaging innovation

Transformed an operations driven organization from gut level decision making to being consumer focused and embracing the research function as a strategic partner• Designed and conducted a comprehensive research plan leading to the launch of a new line of uniforms targeted at the growing services sector growing the segment 22% in the first year • Manage all aspects of a comprehensive customer satisfaction program increasing overall retention by 4%• Grew the allied products segment of the business by over 6% through the introduction of data analytics and targeted brochure development

Responsible for planning, developing and implementing strategic research for core camera and film business.• Manage both qualitative and quantitative global market research studies in the areas of brand tracking, product features, customer experience, packaging design, new product concepts and ad testing• Conducted global segmentation study for company’s new digital product portfolio of products

Progressively more responsible positions in various accounting, finance and business systems roles