Michael Bistline Email & Phone Number

Helping real estate agents grow their businesses with hand-selected recommendations and growth strategies directly from industry veterans.

Driving massive revenue wins for clients in e-commerce, lead gen, and SAAS through smarter Conversion Rate Optimization.

Austin, Texas, US

• Served in multiple roles including vertical lead for top two verticals, as well as leading channel focused digital marketing teams. The results our team accomplished lead to more than 10x growth.
• Originally hired to grow the fledgling real estate business. The team was able to focus & scale efforts, growing to become one of the top providers in Texas in the first 6 months, and leading to a $47M Series B.
• Lead the best CRO and SEO teams in the drivers education industry – directly driving outsized monetization gains vs. the competition, and allowing us to dominate a competitive SEO+SEM landscape.

New York, NY, US

• Scaled A Place for Mom's marketing efforts by hiring and managing a team of 17 talented marketers who consistently beat aggressive growth targets. Built three best-in-class functions: Search Engine Marketing (SEM).
• Design standard operating procedure and implement best practices, driving massive performance gains across each marketing function.
• Hired to grow the SeniorAdvisor.com brand, and quickly promoted to oversee key marketing functions for the broader APFM organization.
• P&L Responsibility for a $40M+ digital marketing budget.

Austin, Texas, US

• Managed Inbound & Outbound Lead Generation teams (a team of six), reporting into VP of Marketing
• Lead business intelligence, operations, marketing automation, and custom CRM development functions for Marketing
• Consistently exceeded MQL and Pipeline goals, setting new company records for Marketing-sourced leads and pipeline
• Ensured Marketing and Sales adoption of new processes through training, reporting, and accountability measures
• Designed and optimized marketing and sales operational process from inquiry to sales-qualified opportunity stage with a focus on quality, efficiency, scalability, and accountability

Austin, Texas, US

• Drive the technical design, implementation, and testing of demand-generation programs, lead-nurturing programs, lead scoring, prospect/customer segmentation, and automated communications programs
• Work closely and regularly with cross-functional partners, demand creation managers, sales operations, and other stakeholders in marketing, sales, business operations, and IT to develop, drive adherence to, and support.
• Manage vendor relationships for many marketing functions: marketing automation, business intelligence, telequalification, teleprospecting, and custom development initiatives
• Design and tweak marketing and sales operational process from inquiry to sales-qualified opportunity stage with a focus on quality, efficiency, scalability, and reporting
• Manage fundamental Demand Generation initiatives including: process creation & optimization, marketing enablement, analytics & reporting, and inbound marketing
• Serve as a best practice consultant and hands-on expert with marketing automation, CRM, and other SAAS platforms

Austin, Texas, US

• Serve as subject-matter expert in data availability, accuracy, and relevance for stakeholders with varying technical understanding
• Manage vendor relationships for many marketing functions: marketing automation, custom development initiatives, search engine optimization, and business intelligence
• Translate business requirements into implementation roadmaps for marketing automation platform
• Consult with members of marketing department to ensure actionable success metrics are used for new initiatives before launch
• Design and implement processes to capture and circulate business-critical marketing and sales data to the organization
• Develop custom and ad-hoc reports within Salesforce.com and Eloqua systems based on business needs

Austin, Texas, US

• Serve as Product Manager for internal analysis and reporting systems
• Lead company’s analysis initiatives including: returning visitors, on-site click and conversion rates, sales exception reporting, and on-site search
• Design and oversee the implementation of new reports
• Teach team members effective ways to look at data to increase profitability
• Provide creative alternatives to access data when no internal reporting exists
• Consolidate and synthesize complex data into simple, concise reports appropriate for all employees

Austin, Texas, US

• Supported Marketing and Partner Development teams by providing ad-hoc reporting and analysis for website behavior and sales data
• Managed programming contractor for multiple improvements to SugarCRM
• Lead analysis and website content initiatives across departments to ensure that website quality, accuracy, and profitability goals were met
• Devised, implemented, and maintained Excel reports based on SQL queries in order to provide easy ways to access commonly requested data
• Designed exception reporting to ensure website quality and accuracy by catching problems including external broken links, unusual conversion rates, and changed pages
• Monitored conversion rates for hundreds of merchants and worked in coordination with content teams to constantly improve them