Michael Jacobsen Email & Phone Number

Toronto, Ontario, Canada

-Developed and executed social media strategies and campaigns for six Fortune 500 & Fortune 1000companies on TikTok, Twitter (X), Meta, Snapchat, Pinterest, LinkedIn, and Reddit-Led and managed a team of coordinators and offshore remote personnel (in multiple time zones and countries) using project management software (Wrike, Asana) and tools to deliver on client goals and expectations-Managed multi-million dollar budgets among different vendors and monitored contracts and funding throughout multiple campaigns-Collaborated with social media vendors to make sure my team was educated on best practices and that our team had opportunities for beta testing and whitelisting-Analyzed and organized campaign data and presented ROI and key findings to stakeholders-Conducted quality assurance checks, training, and 1:1s with team members for feedback and careerdevelopment guidelines-Built and presented custom policies and workflows to help manage client expectations (also created and presented national playbooks)

North York, Ontario, Canada

-Created media campaigns for over 30 small to medium-sized businesses across Canada-Managed social media content calendars for over 100+ pieces of content a month and managed monthly budget reporting-Conducted daily community management and dealt with customer concerns or questions with the customer service team-Created compelling content through a variety of photo editing and video tools to create engaging content that reflects the identity of their brand and adds a creative touch to their marketing (Canva, Adobe Photoshop)-Presented monthly data reporting and key social media KPIs to major stakeholders

Toronto, Ontario, Canada

-Built paid media content for over 160 small to medium-sized businesses across Canada that had different marketing objectives and goals-A/B tested content and ran experiments on platforms to make sure that our paid messaging was optimized for higher results -Collaborated with sales to help exceed client’s expectations and to present potential growth opportunities-Tracked budgets daily and conducted monthly report reviews with client

Toronto, Canada Area

-Developed content for the company’s digital platforms. i.e.: social, website, and blog.-Strategically marketed the site from being the 25,000th most visited site in Canada to the 5,000th most visited within 3 months. -Grew Pinterest following to 15 K and Twitter account to 1.6K. by designing a "voice" for the brand that was relevant to their audience data-Engaged with community members on a day-to-day basis to help navigate the website and engage with the brand-Built client relationships with numerous event organizers and promoters-Interacted with founders and shared key KPIs and opportunities to expand traffic and market share

Ottawa, Canada Area

- Communicated with fans to deal with their concerns to create a more enjoyable environment.- Consulted with management about ideas and different events to maintain a strong brand awareness and overall product satisfaction.- Collaborated with team members and management to build an atmosphere that was enjoyable for all.

- Conducted interviews with players to generate content for the website and to engage fans into the product.- Wrote Pre-game and Post-game articles for their website to generate brand awareness and to update fans on new and exciting promotions.- Produced visual content for the website.

- Planned and designed video content and promotions for the organization to generate brand awareness online.- Communicated with fans both online and in-person at events to gain a deeper understanding of our customers’ needs and wants.- Engaged with fans online by running the company’s Twitter, Facebook, and YouTube page. - Covered social media play by play for both home and away games. - Created highlight reels for all social media platforms.

Ottawa, Canada Area

▪ Collaborated with other teammates to develop an enjoyable experience for all fans▪ Supervised 6 employees in conducting a task that helped the organization build better fan engagement and become more efficient▪ Developed work schedules for 6 team members reflecting changing operational demands and staff availability▪ Assisted with onfield entertainment by engaging the fans to participate in promotions▪ Sold concessional items and collaborated with kitchen staff for optimal sales

Post Graduate Certificate, Digital Media Marketing

Bachelor Of Arts (Ba), Communication, General

Education record