Michael Blatter Email and Phone Number
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Michael Blatter is a marketing pioneer and innovator who has continuously broken the paradigms of how brands connect with consumers via digital and live experiences. He coined the phrase “Influencer Marketing” and was the first to use it at scale for the likes of Coca-Cola and Audi. He created the first-ever pop-retail tour for L’Oreal, the first national nightlife program RJ Reynolds, the first branded immersive theater tour for Dos Equis, and the very first feature-length unbranded content documentary for Mountain Dew. Most recently, he created the World’s largest immersive art experience. Blatter is an expert in experiential design, a maverick of marketing impact, a connoisseur of cultural relevance, and, most importantly, he is a master at manifesting brilliant and actionable ideas. His standard of excellence, immense creativity, and precept for originality contribute to forming concepts nothing short of epic. Blatter is a connector of dots as well as a connector of people. Armed with a massive database of global resources, he makes the impossible seem effortless. Blatter’s unique ability to guide teams in ideation through execution is the key to unlocking personal and business potential while shaping a world limited only by our imagination.
The Host Stand Agency
View- Website:
- hoststandagency.com
- Employees:
- 3
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The Host Stand AgencyNew York, New York, United States
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Co-Founder & CeoManifest Engine Jan 2024 - PresentManifest Engine, led by Michael Blatter, unlocks the transformative power of ideas by bridging the gap between imagination and reality. Michael, a creative wunderkind with over 40 years of experience in innovating businesses, brands, and cultural movements, champions the art of manifesting actionable ideas. His journey, adorned with both monumental successes and rich learnings, underscores a relentless pursuit of the next breakthrough.At Manifest Engine, Michael leverages his profound expertise to reshape businesses, challenge norms, and solve complex problems. His unique ability to connect dots—and people—cultivates a breeding ground for ideas that not only inspire change but also drive tangible growth and innovation. Michael’s approach is rooted in the belief that great ideas have the power to transform lives, businesses, and cultures, leading us toward a future filled with unlimited possibilities.
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Founder & CeoTransfix Jan 2021 - Jun 2023As Co-Founder of TRANSFIX, the world's largest immersive art experience, Blatter spent almost three years conceiving this new experimental concept, raising the capital to fund it, and bringing together a world-class team to bring it to life.The experience features over forty monumental, illuminated, kinetic, fire-breathing works of art set in a custom venue created with over 100 shipping containers. The concept opened in April 2023 in Las Vegas with rave reviews from the media, influencers, and locals, and tourists. Transfix[verb] trans·fix | \ tran(t)s-ˈfiks to cause a person to become motionless with wonder or astonishment.
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Founder And CeoMirrorball 2003 - Jan 2021New York, New York, UsMirrorball is an award-winning NYC-based agency with a mission to creatively enhance the human experience by rethinking the way brands participate in our lives. Composed of a family of strategists, designers, writers, producers and creators who share a bond, rooted in a passion for today’s rapidly evolving culture. Be it through advertising, content, live experience or digital engagement, Mirrorball’s work is designed to spark emotions while remaining rooted in deep cultural relevance.For over 20 years world-class brands including Perrier, Dos Equis, Jack Daniel’s, Pepsi, L’Oreal, and Harley- Davidson have put their confidence into Mirrorball to creatively solve their most complex marketing challenges. -
Founder And Executive Vice PresidentKba Marketing (Acquired By Interpublic Group) Jan 1994 - Jan 2003Chicago, Illinois, UsIn 1994, Michael Blatter founded KBA Marketing, the pioneering experiential marketing agency. In four short years, KBA Marketing became the nation's largest and most successful lifestyle marketing agency with over 1,600 employees and 30 offices around the US. It was at KBA where Blatter coined the phrase "influencer" marketing and where he developed many breakthrough concepts including the evolution of on-premise marketing, pop-retail, and alternative advertising. In 1998, KBA was acquired by Interpublic’s Draft Worldwide (now FCB). -
Hospitality & Nightlife ImpresarioHospitality & Nightlife Industry Jun 1982 - Dec 2002Michael Blatter is a trailblazing figure in the hospitality industry, with a rich career that spans over 30 years across pivotal roles in nightclubs, bars, and restaurants in Boston, New York, and Chicago. Starting his journey sneaking into NYC's most iconic clubs, he quickly shifted from an unpaid intern at Boston's Lyons Group to a key player in the operations and marketing of seminal venues like AREA in NYC and Shelter in Chicago, revolutionizing nightlife with his innovative approaches to experiential design and influencer marketing. Blatter's entrepreneurial spirit led him to design, build, and operate over 20 venues, significantly impacting the hospitality landscape with his creative marketing strategies and partnerships with global brands, thereby establishing himself as a business development powerhouse and a creative mastermind in linking culture with beverage & culinary SOME OF JOINTS I LEFT MY MARK ON...Blauvelt Coach Diner, Blauvelt NYHarry M. Stevens @MadisonSquare Garden NYCGrand Hyatt Hotel NYCMarriot Marquis NYCClub Get-Away Kent CNAREA NYCSteve's Ice Cream Fanuil Hall BostonMetro BostonSpit BostonParadise Club BostonStitches Comedy Club Boston4D Nightclub NYCOctagon Club NYCHome NYCRiviera Theater ChicagoUnion Bar ChicagoMortons Steakhouse ChicagoArnies Cafe ChicagoWild Onion Cafe ChicagoCiralskys Kosher Deli ChicagoShelter ChicagoNasty Mike's Steak House ChicagoLimelight Atlanta GAChina Club ChicagoLucky's ChicagoKaboom Nightclub Chicago56 West ChicagoCrobar NYC
Michael Blatter Skills
Michael Blatter Education Details
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Northeastern University
Frequently Asked Questions about Michael Blatter
What company does Michael Blatter work for?
Michael Blatter works for The Host Stand Agency
What is Michael Blatter's role at the current company?
Michael Blatter's current role is MARKETING MAVERICK & CREATIVE MASTERMIND.
What is Michael Blatter's email address?
Michael Blatter's email address is mi****@****art.com
What is Michael Blatter's direct phone number?
Michael Blatter's direct phone number is +121260*****
What schools did Michael Blatter attend?
Michael Blatter attended Northeastern University.
What skills is Michael Blatter known for?
Michael Blatter has skills like Integrated Marketing, Relationship Marketing, Local Marketing, Brand Development, Marketing, Social Media, Digital Marketing, Social Media Marketing, Digital Strategy, Sponsorship, Marketing Strategy, Advertising.
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