Michael Petan Email & Phone Number

One thing worth knowing about me is that I take no one and nothing for granted. I believe that you don't need to outspend the competition you just need to outsmart them. My strengths lie in consistently dreaming up and deploying from concept to completion, compelling effervescent integrated on-line and off-line campaigns while developing and inspiring the creative talent that surrounds me. I embrace collaboration, technology, human emotion, digital, virtual, traditional and non-traditional media to tell stories (integrated narratives) worth sharing. My goal is to embrace humanity and elevate the common human emotions that we all have in common. My comprehensive experience is in leading cross-functional teams and delivering award winning campaigns for brands like Nike, Sony, Abbott, State Street Bank, Hewlett Packard, Kellogg’s, and Procter & Gamble. With hard work, determination and the support of an inspired team I’m proud to say I have my fair share of accolades. I’m recognized for re-framing brands. product and consumer perceptions that dramatically change consumer behavior. I’m recognized for delivering exhilarating integrated Human-Centric Campaigns that removes consumer friction, confusion and distractions and replaces it with a more seamless, intuitive, engaging and blissful experience.I honor the complexity and effort that fuels an award winning integrated campaign because it’s not easy. I respect our client’s time, resources, budget and apprehension but at the end of the day, I’m itching to improve the guest experience and my approach is consistent. My ApproachActive Listening: Listen, question and lead clients and team members to ensure a valuable exchange of ideas, time, resources, and calories burned. Don’t be afraid to ask tough questions because a tough question often leads to a game changing solution.Audience Alignment: Analyzes the audience’s current perceptions, purchase behavior, cultural biases and mood. Build the “creative bridge” that aligns the audience’s expectations with the brands message, tone of voice, persona, promise, philanthropic partnerships and product offerings. What we don’t say is often more important that what we do say. Constant Collaboration & Reiteration & Consistent Debriefings: While we all strive for perfection I understand that nothing is perfect (die trying) and that we can always do better and improve. Client relationships, projects and plans are a work in progress, so consistent collaboration, constant feedback and staying flexible from concept to conclusion is mission critical.

Listed skills include Creative Direction, Creative Strategy, Strategy, Relationship Marketing, and 10 others.

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  School Of The Art Institute Of Chicago

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