Michael Petan Email & Phone Number

Bremen, Me, Us

Portland, Oregon Metropolitan Area

My role is to flip the "conversation on racism? To change perspectives, the narrative, the image and habits into a more empathic conversation and experience. My role is to craft the language, tone of voice, set a manifesto and lexicon that shifts the view, shifts the emotions and opens minds and opens hearts. Not easy . . . but we are cracking the code on the tactics, strategy's, process and practice. . . it is an highly collaborative effort. We’re committed to providing equitable Access and Safety to ensure an enriching and exhilarating experience outdoors that will improve the physical, mental and spiritual health of the most vulnerable among us. We exist to ensure all people have the human right and unlimited freedom to roam. We're here to make that happen, we have no plan b as the BIPOC and LGBT communities have run out of patience, excuses and compromise. Outdoors and nature are often the only escape from stress, anxiety, economic strife and cultural clashes. This sanctuary is for all of us to plug into! Love is King is a movement and an obligation. We see a world where the personal Freedom to Roam freely in nature without discrimination, harassment or worry is a basic human right for everyone, no matter a person's race, color, disability, religion, national origin, sexual orientation, or gender identity. We will make that a reality. One deployment, one fishing trip, one canoe trip, one camping trip and one hike at a time.

North Hampton New Hampshire

Specializing in Digital Brand Communication, Content Development, Content Curation. Socialization and Experiential Campaigns. Focus on the guest, the core consumer experience on line and off line, the user flow, the design experience, the story, generating conversations, and the learning path. Focus on triggering a consumer reaction and action and adding value to our clients bottom line.

Dallas, Texas, United States

My role is to radically improve the value, relevance and impact of experiential marketing for the benefit of consumers (guest) and deliver better outcomes for your brand. The approach is built upon human-centered design. We take it personal and we make it personal. We design experience that spark universal human emotions and sustain an emotional connection between guest and brand. We call that Brand Appreciation. While we leverage the power of technology we understand that technology often moves faster than our human needs. Balancing Human-Touch with High-Tech is what we do best. We mix theory, data analysis, insights, technology, curiosity, creativity, design and human instinct as tools for intelligent problem solving. we believe we can always make things better.

Chicago

I bring an unparalleled passion along with over 20 years of experience in Experiential Marketing, Branding, Digital and Social to every project I touch. My experience ranges from large scale consumer projects for P&G in places like Times Square in NYC and at Ski Resorts for NIKE to intimate experiences for coworkers at corporate meetings for ROCHE and Mckinsey & Company that take place in Hotel ballrooms. I embrace media neutrality and design campaigns that are simple to execute internally and user friendly for external audience to navigate, stay on course and follow (believe in) I leverage emotion to help keep your audiences heart in the game.I leverage an Audience Alignment Model to keep me focused on your business objective. FIRST we understand the current mood, attitude and bias of your audience and SECOND we understand what behavior change you wish to ignite! What is the expected reaction? We create the bridge, the creative concept that will inspire your audience to move from current attitude to becoming an activated activist. What what Not to Say is often as powerful as what we do say.The message must intersect and fit the audiences lifestyle or we both lose. I’ve led diverse and talented creative teams in Chicago, New York City, Boston and at Gigunda Group in New Hampshire. The campaigns always embrace, enhance and elevate your brand first, your mojo. (it’s all you have). My objective is simple, Turn your employees, investors and consumers into passionate fans that will follow your brand any where it goes on any platform on any planet.As a graduate of the Art Institute of Chicago,I challenge myself and clients to search for fresh, fizzy and unconventional ideas because we live in very “unconventional” times! I’m a huge believer in establishing an eco-perspective leaving behind a limited eco-footprint in all my projects. Clients not only want it but they are demanding a more sustainable approach.

Gigunda Group

Creative Director Head of Creative. Re-branded Gigunda Group into an Experiential Agency that rocked it big time. They are an incredibly talented group of humans! The name Gigunda was a lot to live up to. I worked on every consumer touch point, the entire 360 experiences, including design, flow, interactive, writing, ads, social media, live events, music, film, and puppets. As an Art Institute of Chicago graduate, I leave no creative stone unturned . . . it's all on the table at all times! We live in very unconventional times. I was also responsible to write, design and craft the "pitch" presentation and led the creative brainstorm sessions. I was helped developed the go-to-market integrated campaign, timing, roll out, locations and duration. I also helped identify "new business development and new business opportunities." With demanding clients like Nike, Sony and P&G our team rose to the occassion!

Greater Boston Area

Lead the Experitnetila Marketing Team, in the days when most people couldn't spell it. Develop strategic positioning and entry point for clients to jump-start the conversation. Leveraged an Audience Alignment process to engage clients in the importance of an aligned message, and that what you do not say is more important than what you do say. As creative Director lead diverse teams on the first Rebranding Project at Jack Morton, with Parametric Technologies and then Medisense, and an Eyak IPO. Designed and Developed Tradeshow experiences and Visitor Center experiences for State Street Bank. Designed and Developed Sales Meetings, Websites, Interactive Experiences, and even Annual reports. I love all the work. Jack Morton has some of the most talented humans on the planet, they allowed me to achieve beyond my imagination.

Greater Chicago Area

Strategy, Design, Creative, Speech Writer, Photography