ULE is a privately owned and operated Electrical, Lighting, and Plumbing distributor. As VP of Business Development, I conceive and execute company sales and business growth plans, liaising with partners, securing new business opportunities, and implementing new growth strategies. I work closely with the sales team to develop a better penetration and improve customer relationships. During COVID, I developed a completely new market for PPE and safety products. I cultivated and sold directly to school administrators, successfully building a multi-million dollar business from scratch. Responsible for the administration and data validation and company use of the CRM platform.

PatientPlus is a SaaS healthcare marketplace network start-up, simplifying how providers share education, treatment, and product recommendations with their patients. Responsible for building out the sales process and building the sales team from scratch.

DC Dental is a privately held regional dental supply distributor. I was responsible for strategic sales planning and management, recruiting, training, and support of the sales team. I created compensation and incentive programs designed to attain company objectives. Increased sales force by 33%. I conceived and developed a new sales approach/process for the company including the addition of trackable KPIs for both the management and the sales team. Instituted sales onboarding and training programs. Improved company culture. sales goals and quotas. Initiated motivational programs to increase rep participation. Improved social media and trade-show results and visibility. Managed equipment sales and equipment service teams.

Positive Promotions is a promotional gift, rewards, and recognition company specializing in the healthcare and education markets. I executed strategies to increase the demand of the product line, build market presence, and drive growth across the healthcare business line. I worked closely with GPO’s to ensure value proposition for their members. Supported the sales team with collateral and training to improve close ratios by 25%. Monitored the effectiveness of marketing campaigns and initiatives to ensure measurable impact and ROI. Study market, consumer, and competitor trends.

Responsible for the strategic planning and implementation of the sales and marketing efforts of a leading healthcare supplier. Completely restructured the sales team through new hires, training, performance metrics and hands on leadership. Oversaw efforts of over 175 sales and marketing professionals to achieve exceptional results. Created both government and capitol equipment departments, adding over 20MM in sales over a 3 year period. Formed key partnerships/joint ventures with both vendors and customers and worked collaboratively with, Operations, IT, Distribution, Purchasing and Finance. Reported directly to President.

Enhanced the image of the company through the creation of new marketing materials, the recruitment of a highly qualified sales force and marketing team overhaul. Increased the overall efficiency of the company during a transitional period. Managed over 85 sales and marketing professionals. Reported directly to President.

Improved vendor relations, formalized cooperative marketing programming. Redesigned marketing materials and ads for three dental divisions. Reported to Vice President of Marketing.

Americus was the preeminent dental laboratory in the USA. With offices in NYC and Long Island, we catered to high-end dentists with discerning tastes and a passion for excellence. I co-created a world-class dental education center in NYC, with over 50 programs per year with top-name clinicians worldwide. Focused on concierge/Ritz Carlton service for our high-caliber clientele. Developed additional ways to utilize the center to generate revenue including renting out to third-party educational outfits and for use as a set in multiple commercials and an interview for ABC News. Reported directly to the President.