Responsible for Global Operations teams at Foursquare, including Business Operations, Revenue Operations, IT Operations, and Office Operations.

Manage GTM, monetization strategy, and operations for the Yahoo O&O network: including Xbox, Homepages, and LoginTeams Include: PROPERTY STRATEGY: Collaborate with leaders in Business, Product, and Editorial organizations to craft strategies for new offerings, optimize packaging & pricing, and drive overall monetization GTM: Developing insights based GTM strategies for the O&O business. Creating training frameworks, and award submissions. Partnering with product and editorial teams to build strong value based marketing.OPERATIONS: Streamlining organizational operations and workflows across the Premium Organization, including analytics, legal, business development, and product development.- Conduct analysis of complicated data sets, and translate into actionable insights that drive decision making for GTM, Product, and Sales partner teams- Manage weekly executive revenue reports and sales pipelines, and key KPIs measures to make quick decisions and drive profitability- Developed product strategy and risk assessment models - Reserved Video player migration, NFL Live, Homepage brand safety- Partnered with business teams to lead strategic planning for content and product monetization- Restructured editorial tagging operations to adapt to COVID-19 changes, allowing brands to avoid sensitive topics, while also aligning with key interests in a premium environment - Pivoted all live programming integrations across the VM O&O to adapt a virtual environment, resulting in 0% loss of premium programming, while allowing editorial teams to maintain efficient costs - Developed new workflow and cadence with Brand Safety teams to analyze keyword blocking and model revenue risk, liaising with the O&O property teams to better

Responsible for managing diverse team, developing monetization and sales strategies for Yahoo Finance, Yahoo Life, Yahoo Entertainment, ITK, Homepage, Mail, TechCrunch, and EngadgetTeams Include: PROPERTY STRATEGISTS: Responsible for developing all monetization strategies and processes, as well as marketing collateral across PublishersSALES SPECIALISTS: Publisher specific sales teams for Yahoo Sports, Yahoo Home - responsible for driving direct demand and revenue for the publishers. Manage pipelines, outbound sales efforts, and RFP management- Created new packaging and monetization frameworks to drive growth across top sales verticals- Developed new team workflows and RASCI’s to optimize team dynamics and process- Built GTM strategy for the launch of the Yahoo Finance Live 8-hour streaming network in January 2019- Transformed the digital video buying slate across Yahoo Finance Live, incorporating new live video integrations, including on-set, VOD, and - Analyze market trends and competitive intelligence to inform product and editorial strategy- Launched View-Time-Optimization with Yahoo Mail, creating workflows with legal, product, engineering and sales to drive non-advertising revenue

Managed Business Strategy for Yahoo Autos, Finance, News, Travel, and Homes. - Developed sales and monetization strategy for the first ever livestream of Berkshire Hathaway’s annual shareholders conference- Lead team responsible for developing go-to-market and monetization strategies for Yahoo’s core media business – Yahoo Finance, Entertainment, and Life- Analyzed revenue trends and site health, to drive editorial and product strategy - Launched Yahoo Finance’s live programming slate – including 3 new hourly programs- Partnered with the Yahoo Studio team to create Yahoo Finance’s first Live video slate

Managed media solutions and monetization for Yahoo Autos, Finance, News, Travel, and Homes, including 4 digital magazine properties, including Katie Couric and David Pogue- Managed annual upfront buying strategy for Yahoo Autos and Finance, resulting in 20% YoY growth revenue commitment across brands- Drove rebrand of Lifestyle and Entertainment brands- Developed first to market packaging strategies for Katie Couric and David Pogue- Partnered with Product and Engineering to roll out creative new canvasses for partner branding

Lead Client Marketing for Forbes Media, developing fully integrated marketing solutions, responsible for supporting $90MM + in revenue. Implemented a restructuring plan to maximize operational efficacyTeams Include:- CUSTOM PROGRAMS: In-house custom program management team, responsible for creating branded experiences for our clients through the BrandVoice program across both digital and print- MARKETING SOLUTIONS: Develops integrated media proposals across the entire Forbes platform, creating compelling value propositions and persuasive GTM to the Forbes sales force and external marketing clients. Responsible for all sales materials - digital, social, research, events and print. - Restructured and led new Client Marketing team with a focus on revenue generation, dramatically increasing cross-team collaboration and efficiency- Managing all RFP workflow, proposal development, and marketing material creation for Forbes digital and print properties, including Forbes Life- Single point of responsibility with Editorial on program an integration development, ensuring integrity was held to high standards, while finding creative ways to align to brand goals and initiatives- Improved effectiveness of inbound RFP ingestion - resulting in reduction of development times, improvement of pitch rate of core products, and increase in constancy across marketing collateral

Managed Sales Development team for Yahoo Finance, Autos, and Real Estate. Oversaw all aspects of monetization and packaging strategy, including $50M in Upfront driven revenue

Lead packaging strategy for Yahoo Finance, and coordinated Brokerage and Personal Finance upfronts driving $20M in revenue annually

Developed packaging strategy for Yahoo Finance programming

Media planning and strategy for Capital One (Credit Cards, Home Loans, Auto Insurance)

Media planning and strategy for Hewlett-Packard (SMB, Enterprise, Public Sector, and Consumer Gaming)

Media planning for Hewlett-Packard (SMB, Enterprise, Public Sector)

Out of Home media planning