Focussing on driving a comprehensive digital marketing and brand strategy, overseeing platform integration, and ensuring brand consistency across all touchpoints. Leads the development and execution of content and online campaigns, while collaborating with internal stakeholders to meet business objectives. Mentor the marketing team, drive innovation, and ensure best practices are followed in digital marketing, branding, and customer engagement.Key Accountabilities: - Lead the development and execution of a digital marketing and brand strategy aligned with business objectives.- Oversee platform and technology integration, including CRM and marketing automation, to enhance customer engagement.- Ensure brand compliance and consistency across all campaigns and creative assets.- Provide mentorship to the marketing team, fostering innovation, collaboration, and continuous learning.

A key member of the central strategic marketing team, reporting directly to the CMO, I played a critical part in shaping and executing the digital strategy for both the group and its business units.Key Accountabilities:- Led the planning and execution of digital marketing campaigns to drive demand generation, support major bids, and achieve business growth across social, search, display, and SEO channels.- Evolved and implemented account-based marketing strategies, delivering targeted and effective digital programs.- Owned and managed the social media strategy, driving online presence growth and guiding business units in their application of social platforms.- Championed digital marketing best practices and lead the development of innovative digital marketing approaches to enhance performance and competitiveness.

This role focussed on developing and executing a growth-driven marketing strategy to support investment rounds and fuel business expansion. Creation and implementation of innovative growth hacking strategies tailored to a wine data service and consumer app, aiming to drive subscriber acquisition and market penetration. Additionally building a comprehensive digital and industry marketing plan, including the development of a compelling business proposition to secure investor funding. The role also involved leading the execution of CRM strategies and managing both paid and organic social media efforts to maximise customer engagement and growth.Key Accountabilities:- Develop and execute a growth hacking marketing strategy to support investment rounds and scale the wine data service and consumer app.- Build and implement a digital and industry marketing plan focused on driving subscriber acquisition and brand awareness.- Craft and refine a business proposition to secure investor funding and fuel future growth.- Lead the execution of CRM initiatives and paid/organic social media strategies to enhance customer engagement and acquisition.

A senior marketing leadership role, reporting directly to the CDO (later CMO) and working closely with the CEO, I led the transformation of the digital marketing function, implementing new strategies and programmes that revolutionised the company's approach to lead generation and digital optimisation. With a team of 15 and a £5m+ budget, I spearheaded the development of a commercially focused digital marketing team, driving significant growth and efficiency. My leadership delivered award-winning results, including a 40% budget reduction through a bespoke PPC/Paid Social bid platform, which increased leads by over 35%.Key Achievements:- Led the development and transformation of the digital marketing strategy, delivering operational excellence across Paid Channels, SEO, Social Media, CRM, and Analytics.- Delivered a bespoke PPC/Paid Social bid platform, reducing costs by 40% and increasing lead generation by 35%+, winning the UK Search Awards 2018 for Best Use of Search in Real Estate & Property.- Directed the £3m+ Paid Channels Programme, generating over 5 million leads and optimizing marketing spend and lead quality.- Collaborated closely with the CEO on strategic growth initiatives, leading the executive committee to review and implement new technology, marketing projects, and next-generation website developments.

I played a key client management and support leadership role in delivering personalised shopping experiences for some of the world’s most prominent and innovative retail brands, including Marks & Spencer, John Lewis, Boots, Burberry, El Corte Inglés, Tesco, and ASDA. As a lead member of the EMEA Client Excellence and Performance team, I worked directly with senior e-commerce leaders to strategically manage, implement, and optimise the RichRelevance platform, ensuring it supported major international brands in achieving substantial online revenue growth and ROI. My role spanned from consulting on platform adoption to driving large-scale optimization projects.Key Accountabilities:- Managed and optimised a portfolio responsible for generating over £600m+ in annual customer sales across global retail brands.- Led consulting services engagements from the sales process through to successful delivery, ensuring maximum client satisfaction and revenue growth.- Delivered a client optimisation project that resulted in a projected £5m increase in client sales.- Drove product adoption and increased ROI through strategic best practices, data insights, and A/B testing for major international retailers.

Led the European eCommerce and Online Marketing initiatives for Hilton Worldwide, overseeing programs across owned, managed, and franchised hotels in Continental Europe. Managed team of 10+ tasked with driving revenue growth, expanding market share, and optimising the channel mix for a portfolio generating hundreds of millions in revenue. Focused on delivering innovative eCommerce solutions and maximising performance across diverse digital channels. Reported directly to VP-level and above.Key Accountabilities:- Created and drove go-to-market (GTM) strategy and tactical expansion for over 180 properties across 26 European markets, covering 6 Hilton brands. Successfully executed e-marketing programs that drove significant revenue growth, supporting both annual and quarterly targets.- Managed multi-channel eCommerce efforts, including SEO, SEM, Display, Affiliate, Mobile, and social media, driving innovation and optimizing processes to enhance performance and customer engagement.- Led cross-functional collaboration to manage all aspects of the eCommerce business, including online media planning, content strategy, promotional campaigns, web design, customer service, and web analytics, ensuring cohesive execution and measurable impact.

I provided strategic consultancy services to major global and national brands, driving digital and online retailing transformation, optimising marketing campaigns, and enhancing brand advertising efforts. I worked closely with senior marketers and procurement teams to develop and implement process and procurement disciplines, ensuring maximum value from their marketing and advertising programs.My strategic input into the search, selection, and appointment of creative and digital agencies, along with implementing cost management processes, delivered significant results for high-profile clients. Additionally, I led the design and implementation of an agency management system to drive accelerated business growth.Key Accountabilities:- Global Account Manager/Senior Consultant for major digital projects, including agency selection, digital strategy, e-commerce development, on-site advertising, social media management, and mobile applications for global brands such as L'Oreal, IKEA, AB-InBev, Kraft, Pepsico, and Emirates.- Led strategic and creative consultancy on digital services, from RFP creation to agency selection and management, ensuring alignment with business goals and objectives.- Collaborated with leading creative agencies such as Mother, Fallon, Saatchi & Saatchi, and AMV BBDO to execute high-impact digital strategies and campaigns.Achievements:- Successfully managed and presented pitches to expand digital services for existing clients and secure new business.- Led and completed RFPs and agency selection processes for global clients, ensuring optimal partnerships and results.- Achieved over $10m in cost savings through effective agency negotiations and cost reviews within the first six months.- Implemented Synergist agency BI management software globally to enhance business intelligence and operational efficiency.- Led the corporate rebranding and implementation of a digital consultancy, elevating its market presence and service offering.

Responsible for McAfee ( Now Intel Security ) Consumer Direct Sales and Marketing in EMEA. A key position within the global consumer team and reported to the VP of Consumer Sales EMEA and Global Channel Senior Director.The remit for the role included managing the EMEA direct team, delivering the go-to-market strategy, achieving quarterly and annual sales plans,whilst optimising budget expenditure and increasing subscriber base numbers and revenue per customer.Key Accountabilities• Deliver annual/quarterly sales number for EMEA Direct• GTM strategy, development and implementation• Ownership of Pan-EMEA Online programs• SEO and SEM,Affiliate,Resellers, Media Planning/Buying • EMEA lead for Global Playbook implementation and Contribution/Development• Resource planning, incl. organisational development and global team alignment• Identification of future trends, including leadership of social media plans, payment methods and emerging markets (BRIC)• ACR Marketing, including customer communications• Driving testing / analysis and implementation of AOV / Cross-sell and Up-sell strategies• Selection and management of multiple creative, digital and media agencies• Lead creative agencies and marketing collateral developmentAchievements• 6 quarters of plan achievement, 18 successive quarters growth of YoY sales, Beat 2010 plan number.• 112% increase in premium products unit sales (in 24 months)• +25% increase in bookings via optimised expiry flow testing and refinement• Improved marketing expenditure ROI – Improved SEO ROI in 2010 by 3x• Expanded programs into new and underdeveloped markets • Creation of highly sophisticated and accurate geo and global reporting, analysis and forecasting models• Created marketing value exchange program • Implemented “tribal” dialogue marketing initiative and social media engagement strategy• Received three “Vice Presidents” awards, McAfee “All star” team award and Two McAfee “Hero” awards

Part of Pan-EMEA team to devise implement, manage consumer online marketing campaigns with the European Consumer Management Team. Responsible for taking the EMEA (and global) online consumer marketing and branding strategies/ campaigns and messages and localising them for the EMEA market place to increase market share and revenue.Key accountabilities• Key member of EMEA consumer team driving consumer direct channel • Contribution to continuous YoY double digit sales growth• Development and management of customer acquisition programs• Management of all pan EMEA Online consumer programs including Search• Responsibility for and achieving record growth through EMEA Affiliate program • Global affiliate strategy lead• Development of content for the EMEA consumer sites• Leadership and creation of all media and onsite collateral to support online sales• Management and implementation of quarterly promotional activity to maximise revenue• Management and ownership of in-product messaging• Creation of all media and onsite collateral to support online sales

Responsible for the BSM portfolio of websites. Reported to the BSM Board and RAC Director of Ecommerce. Developed sites into integrated ecommerce proposition delivering over £8m in revenue. Development & implementation of strategy for sites and new media activity to support not only the brand, but the acquisition & retention of customers through web presence & online marketing.Key Accountabilities• Managed BSM portfolio of websites and serviceso BSM Learner Driving, BSM Instructor Training, BSM Rider training, RAC SoM, BSM Instructor Academy• Online representative on business transformation program designing end to end UI / UX• Member of RAC ecommerce and web management team• Developed ecommerce retail strategy and implemented store• Operational management, Capture of business requirements, managing technical & design implementation• Analytics responsibility, Authored monthly eBusiness sales and traffic report• Digital marketing program management• Agency and third part account selection and managementAchievements• Over £8m of revenue generated via website in final year• Defined, Evangelised and developed long term BSM web strategy for RAC Senior Management Team• Annual 40%+ Year on year visitor growth to BSM sites• Designed, Launched and Managed online store including logistics and support - £500K+ in annual sales

Key Accountabilities •Managed annual marketing budgets of £2m+ •Implemented marketing and promotional programs to support BSM business plans •Account manager for printing, publishing, internet, directories, corporate clothing & events•Supported over 100 retail outlets, 12 training centres, BSM Head Office and Operations Centre•Managed marketing and sales for new product launches•Stewardship and evolution of BSM corporate identity strategy and implementationAchievements•Contribution to double digit growth of the BSM Business•Developed and implemented BSM Rider Training Corporate Identity•Successful national promotions in Press, Magazines, TV, Cinemas & Radio, Heat, Big City, Cinema Advert•Key role in driving BSM web strategy and investment•Achieved cost savings of £1m+ within 1 year following comprehensive services review•Organised largest ever BSM Staff and Instructor event schedule ( 3000+ people at 134 events )

Key Accountabilities• Management of BSM Corporate Identity • Management of budgets in excess of £2 million• Working with Regional and Specialist Managers and the Board of Directors to deliver business objectives• Implementation of national / regional media and promotional activities to support BSM business plans. • Account manager for printing, publishing, internet, directories, corporate clothing & events• Service over 100 retail outlets, 12 training centres, BSM Head Office and Operations Centre• Manage product range of over 700 items • Management of new products - from briefing & design to production and distributionAchievements• Part of a management team delivering programmes creating double digit growth• Stewardship and evolution of BSM corporate identity strategy and implementation• Development and implementation of BSM Rider Training Corporate Identity• Successful national campaigns in Press,Magazines,TV, Cinema & Radio• Driving BSM internet strategy and growth• Achieve cost savings of over £500,000 within a year• Turnaround of failing suppliers• Organised largest ever BSM Staff and Instructor event schedule ( 3000+ people at 8 events )

Sarova Hotels are one of the leading independently operated hotel chains with a portfolio of 10 three and four star properties across the UK and Kenya.

Sales Coordinator for Group sales and business development team covering UK hotels portfolio.

Waiter in Restaurant / Functions during major refurbishment and rebuild. Part of opening team for relaunched hotel working across Breakfast / Dinner / Functions and Public Bar / Function Bar.