Michael has helped pioneer best practices in the global digital marketing industry since 1996 and has been involved in leading many strategic innovations within the industry. After selling his first agency in 2004, he launched SEM International starting with his first global office in China, which grew quickly and eventually expanded into Asia, Europe, and Latin America. By 2009, it turned into one of the largest global alliances of international online marketing service firms serving both agencies and Fortune 500 in-house digital marketers. Now the SEM International group has over 30 global offices, covering marketing services in over 50 countries worldwide. Today, Michael and his global associates at SEM International focus on worldwide digital marketing campaigns custom-tailored for clients who are reaching international audiences. He focuses heavily on international-based projects within Paid Search, SEO, Social Media, Programmatic Display, Video, and Global Content Strategy. Headquartered in California, the company also has a location in London, UK. Additionally, Michael is an industry award judge both globally and domestically and the former VP of Marketing and board member for the SEMPO trade group, the largest search engine marketing trade organization.