Produce professional with over 40 years experience in the industry. A results driven, Category Director for a wide variety of fruits and vegetables ranging from apples to zucchini. Both conventional and organic. In all segments, from wholesale to retail takes initiative to achieve objectives for sales and profit.Expertise in category management includes: Determining Product Quality, Vendor Negotiations, Contract Tendering, Innovation, Emerging Trends Cost Control, Pricing and Promotion, Increasing Market Share, Category Reviews, New Business Development, Supply Chain, Inventory Management & Private Label