Michael Boro Email & Phone Number

Miami, FL, US

Bethesda, MD, US

• On property Marketing Manager for three distinct Marriott brands including the Miami Airport Marriott; Courtyard Miami Airport & the Residence Inn Miami Airport hotels.
• Head of marketing strategy overseeing the implementation of marketing plans and the overall marketing budgets for three hotels.
• Responsible for collaborating with General Managers, Sales & Revenue Management teams to support and align business priorities to reach monthly/annual goals.
• Responsible for the social media of three hotels which include creation of monthly content calendars, photography shoots and strategic boosted advertisements to increase engagement and following.
• Leads OTA Strategy in collaboration with Revenue Management through weekly Strategy Meetings, PLUS and Travel Ads strategic adjustment and media investments.
• Work collaboratively with MDS to update Home Website and provide SEO recommendations to increase visibility in search engines and OTA channels.

Bethesda, MD, US

• Responsible for the Digital Marketing presence of a portfolio of hotels within the Austin, Houston and San Antonio Markets.
• Develop customized annual marketing plans that address a hotel’s goals by leveraging Marriott’s messaging.
• Responsible for the (SEO) Search Engine Optimization and on-page traffic management for individual hotels.
• Develop Marketing Campaigns to reach specific niche markets in order to maximize ROI for each property.
• Develop and execute social media strategy across various platforms with a focus on improving social media presence.

Bethesda, MD, US

• In charge of managing Brand, Marketing and Digital for 17 hotels within the Central; North South American Market (CNSA) of the Caribbean Latin American (CALA) Team.
• Oversee the leadership, development, growth, and support of two Account Managers and a Coordinator from the Central/North South American Team.
• Drive hotel online revenues and contribution through the management and execution of localized regional, B2B, B2C online campaigns.
• Analysis and translation of web analytics; Pro-active communication for more targeted marketing efforts.
• Directly involved in the pull-through of Cluster Promotional Campaigns as well as Internal Marketing Vehicles to maximize the use of corporate marketing channels including website, emails, affiliate networks and paid.
• Provide eCommerce; digital expertise, training, and education to stakeholders within a designated Market

Bethesda, MD, US

• Support the overall development of marketing and eCommerce activities for assigned Select and Extended Stay hotels in the Southwest region.
• Ensure pull though of national marketing programs and promotions to support hotel need times.
• Responsible for the (SEO) Search Engine Optimization and on-page traffic management for individual hotels.
• Analysis and translation of web analytics; Pro-active communication for more targeted marketing efforts.
• Directly involved in the Pull-Through of Cluster Promotional Campaigns to maximize the use of corporate marketing channels including the website, emails, affiliate networks and paid search.
• Provide eCommerce communication, training, and education.

Mclean, VA, US

• Develop and execute social media strategy across various digital platforms with a focus on improving social media presence.
• Support the recent expansion of the TripAdvisor services by responding and monitoring both Spanish and English customer reviews in Latin America and Mexico
• Work independently and collaboratively with contributors, including eCommerce Managers, PR, Social Media Strategist, Brand and Global Online Services
• Continuously analyzes hotel performance against standards to determine whether the hotels are on target to reach goals.
• Provide monthly, quarterly and ad hoc performance reports to all stakeholders and adjusts activities and plans as necessary to achieve goals.

Recruited by this non-profit organization to manage and brand the Healthy Beginnings program which screens and assesses infants with developmental delays.- Responsible for designing and implementing marketing and public relations strategies to promote public awareness of HomeSafe.- Develop marketing materials and social media messaging to brand the Healthy.

Recruited by this pest control service provider to manage the Fort Lauderdale branch and lead the marketing department. Oversaw a $1.3 million annual operating budget and managed a team of 12.- Created multi-faceted advertising, promotional and marketing communication strategies for both English and Spanish markets which resulted in a 10% market share.

Mba, Mass Communications And Media Management

Bachelor, Business Administration; Marketing/International Business