Michael Borys is a Senior Vice President of Interaction and Game Design at Animal Repair Shop. He possess expertise in interactive entertainment, social games, casual games, mmo, mobile games and 45 more skills. Colleagues describe him as "The most talented guy in any room. I worked alongside Michael at Warner Bros. for three years, and worked directly under him for two at the mysterious, secretive company 42 Entertainment—best known for inventing Alternate Reality Gaming (or ARGs). The company specializes in extending the fiction of films like The Dark Knight or products like the Ford Fusion into the digital and real world. There, fans venture out on adventures with the property, which throughout the campaign lead to countless stories around the water cooler. At 42, Michael is one of the three key minds behind these unique, mysterious, one-of-a-kind experiences. He invented then led his team (including me) to build literally hundreds of games, prototypes, scavenger hunts (real world and online), and broad experiences that reinforced brands, raised awareness, and generated measurable enthusiasm for a coming product. Here you should tell me to stop because I know my review of him sounds unreal, but I assure you that he outperforms and outpaces everyone you’ve met. I’ve never seen the *quality* of anyone’s daily output come close to Michael’s. Yet for this ridiculous talent, he’s unnaturally humble. In 40+ executive-level concepting sessions, I heard him begin a sentence with sincerely modest variations on “This may not be the greatest idea…” but then everyone leans in, because we’ve learned from experience that something amazing is about to unfold." and "Michael is an incredibly talented guy who consistently creates compelling immersive and branded gaming experiences that are beautifully designed and executed. Thoughtful, bright and endlessly creative, he’s just flat-out brilliant at what he does, and he knows how to rally a team to his cause. I look forward to working with Michael again, and soon!"