Michael Botello Email & Phone Number

Albuquerque, Nm, Us

Albuquerque, Nm, Us

Fuel the Future

Irving, Texas, Us

• Scaled AI-powered media revenue at company's largest client from $46M to $112M over two years• Led growth of CPG vertical team from $27M to $73M over two years to become second largest client vertical• Improved sales go to market, identified media and tech product opportunities, streamlined media and tech delivery operations• Defined and led selling strategy to grow company's top retail media network (RMN) client by 4x over two years through an expanded offsite media offering that included display, video, CTV formats for endemic and non-endemic brands• Led selling and roll out of data “clean room” platform to deliver media planning, activation, measurement and analysis use cases across the client’s brand, pharmacy, and RMN businesses • Led coordination of integrated client solutions and unified service model across Epsilon’s media, data and tech practices • Grew sales team from 12 to 23 associates

Irving, Texas, Us

• Led team of seven sales associates responsible for designing, selling, and executing AI-powered media campaigns across programmatic display and video formats for six beauty and apparel retail clients• Grew media revenue from $40M to $52M and led growth of what was largest Retail Media Network client at that time• First to acquire client retailer participation (four clients) in company’s new data syndication product offering

Chicago, Illinois, Us

Chicago, Illinois, Us

• Grew client media revenue from $17M to $26M across four retail and live entertainment clients• Doubled team headcount to four client development associates and trained them to sell and manage AI-powered programmatic ad solutions• Collaborated with product team to deliver an enhanced retail media network (RMN) solution that would evolve into one of company’s fastest growing media product offering• Identified new “nurture” advertising product opportunity and collaborated with product and analytics team to pilot with three retail clients before rolling out to wider sales org as a packaged solution

Chicago, Illinois, Us

• Scaled AI-powered media revenue from $3M to $17M (5x growth) over four years across a book of six retail and entertainment clients• Hired and led team of two client development associates to manage day to day delivery of first-party and third-party data-driven ad solutions • Managed cross-functional media, operations, and analytics teams to deliver and report on advertising solutions• Oversaw data integration improvements for top entertainment client that reduced data processing errors, increased message personalization, and generated new client ad investment • Identified new solution opportunity and collaborated with product team to launch new “Actions” product to measure non-monetary conversion events that secured first credit card sign up programs with two retail clients• Developed private label credit card (PLCC) messaging strategy to drive Acquisition (card sign up’s) and Retention (card usage)—evolved into Epsilon’s first financial solution rolled out to network of credit card clients • Collaborated with product team to deliver closed-loop measurement solution for entertainment client to capture additional "conversion" events tied to media impressions

San Mateo, California, Us

Nextag.com was #1 comparison shopping site that enabled consumers to compare products from thousands of merchants (such as Amazon, ebay) side by side in one view. Joined via acquisition of FanSnap in Dec. 2011• Managed post-merger integration, ongoing day to day operations, product planning, and partnerships of live event ticketing vertical, Nextag’s second largest vertical after product shopping• Led product launch and acquired new ticket seller data partnerships to create the first web solution that enables fans to compare primary (box office) and secondary (resale) tickets side by side• Negotiated and launched distribution partnerships with MSN's Local and Entertainment properties

FanSnap was a leading live event ticket search engine where fans could comparison shop for concert, sports, and theater tickets across the most comprehensive network of top ticket sellers. Acquired by Nextag, which was #1 comparison shopping website at that time, in Dec. 2011• Negotiated and launched customer acquisition partnerships with Microsoft Bing, media publishers such as NBC, data platform providers such as STATS, and mobile app companies such as Shazam• Managed strategic relationships across company’s ticket seller network that included marketplaces like StubHub, TicketsNow (part of Ticketmaster) and largest national ticket brokers• Oversaw launch of industry’s first social ticketing product that leveraged Facebook users’ data to power an event recommendations interface displaying artist, team, and event preferences and those of a user’s network• Launched a sponsored advertising network and sold direct advertising partnerships to NBA and NHL teams • Led M&A negotiations and due diligence discussions with potential acquirers, resulting in company’s acquisition by Nextag, Inc.

Paris, France, Fr

Capgemini is a global leader in consulting, technology, outsourcing, and local professional services. The Strategy & Transformation group specializes in business strategy formulation, corporate restructuring, and organizational change management. • Led financial process design of a Finance Shared Services Organization (SSO) at nation’s 2nd largest public health department• Developed new organizational reporting structure and software business requirements to improve financial reporting • Managed 12 client resources and three software vendors in customization and roll out of SSO platform

San Jose, Ca, Us

PayPal, a division of ebay, is the pioneer of fast and secure electronic payments for consumers. • Launched a merchant web checkout testing program to measure PayPal’s revenue impact for large e-commerce businesses • Program learnings evolved go to market value proposition, drove acquisition of several new enterprise merchants, revenue growth for the Large Merchant Services business unit, and creation of a new service offering for PayPal merchant clients

Weston, Ma, Us

MonsterCampus (rebranded as Monster College) was the college recruiting division of Monster.com that connected major employers with millions of students and new graduates. • Designed and sold strategic college and entry level recruitment advertising solutions that spanned three separate product organizations at Monster to Fortune 1000 companies—delivered 120% revenue attainment and 50% YoY revenue growth • Managed cross-functional data and operations teams to deliver email, lead gen, and web advertising campaigns• Identified and collaborated with product teams to create new email and internet advertising products and event sponsorships

Fr

NET2S was a boutique information technology consulting firm that services Global 1000 corporations and specializes in network infrastructure, information security, middleware, and trading floor technologies. • Led market research, sales strategy development and execution to expand firm’s Fortune 1000 client base beyond financial services into the life science, utility, insurance, and consumer products industries• Managed teams of 2-3 consultants to develop and market new service practices in wireless, content management, data warehousing, identity management, and information security technologies• Cultivated partnerships with leading enterprise software and hardware vendors such as Tibco, Oracle, IBM

Us

Multex (later acquired by Reuters) was a financial data and SaaS company that serviced buy and sell side institutions. BuzzPower software division developed and sold web collaboration software • Generated $1.2 million (140% of quota) in BuzzPower internet software product, professional services, and software as a service (SaaS) revenue across 30 new clients in US, UK, Italy, France • Managed cross-functional engineering and operations team to launch a web hosted service (SaaS) of the BuzzPower product • Trained 20+ inside and outside sales reps to cross-sell BuzzPower software

JobReviews.com was founded in 1999 as an online community for job hunters to share information about job positions, interviews, and salary offers.• Formulated and executed business strategies to boost user generated website content, increase traffic, and convert visitors into account holders. User registrations grew to over 100,000 within 12 months• Created and managed partner relationships with third party content providers

Mba, Entrepreneurship, Management & Strategy

Marketing, Strategy

Ba, Public Policy

Education record