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Michael Bjørn Rasmussen is listed as Key account manager with dealer sales accountability across EMEA. at Cougartron, a company with 9 employees, based in Copenhagen Metropolitan Area, Denmark, Denmark. AeroLeads shows a work email signal at pmi.com and a matched LinkedIn profile for Michael Bjørn Rasmussen.
Michael Bjørn Rasmussen previously worked as Key Account Manager at Cougartron and Clobal Channel Sales Manager, Nordics & GCC at Lappset Group Oy. Michael Bjørn Rasmussen holds M.Sc., Marketing Communications Management from Copenhagen Business School.
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• 12 years brand marketing & sales experience from FMCG (Retail, Convenience, HORECA)• A strong proponent of driving effectiveness and value - getting most bang for your buck• Distributor & partner sales across Nordics, EMEA, Asia• M.Sc. Economics & Business Admin.An experienced go-to-market specialist, I roll out tailored brand & product marketing initiatives, that:- Resonate with shoppers and consumers- Deliver category growth for the customer and- Incremental sales for the brandMy approach is decidedly Outside-In, taking outset in what we know, rather than what we think we know about consumer behaviour, journeys and preference, and leveraging these insights into actionable plans, clear communication briefs, detailed mechanics, proposed KPIs, leading to a measurable uptake in sales.I'm driven by finding and acting on low-hanging fruits, and other growth opportunities. Strategically, I plan for the longer term, but my focus is very much on reaping the short term potential. A strong proponent of challenging the status quo, and working smarter.I seize the initiative, and I prefer to try things out, fail fast, go back and correct, rather than endlessly dwell on and debate tactics. I have a knack for thinking outside the box, conceptually and tactically, I’m very driven, and very results oriented.Personality type: Logistician (ISTJ-A)Born and grew up in Sri Lanka, with considerable international exposure - oh, and I like curry 🍛 Key Words: International, global, customer centric, commercial strategy, B2B, B2C, distributor sales, new-biz, market-entry, go-to-market, brand strategy, positioning, activation
Listed skills include Strategy, Brand Management, Concept Development, Marketing Communications, and 28 others.
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Copenhagen, Capital Region, Denmark
Cougartron is the world’s leading innovator and manufacturer of world-class stainless steel surface treatment and passivation solutions. We also offer a range of products for electrochemically marking on a wide range of metals.
Design and manufacture of outdoor recreational facilities for all ages, including playgrounds, fitness, gym & sports equipment, parkour and smart playgrounds (YALP Interactives).Responsible for distributor sales in the Nordics & GCC markets with full P&L and business planning ownerships. On track to beat my commercial KPIs for the year!An awesome, diverse.
Copenhagen Area, Capital Region, Denmark
Headed up B2B sales for PM in Denmark. Mapping out the strategy from scratch, driving all stages of the sales funnel myself, from canvassing, to lead generation, to meeting senior-level prospect, facilitating events, and closing sales.Additionally, driver of PM's external transformation in DK, normalising their smoke-free agenda in business network.
Copenhagen Area, Denmark
- Leadership role in Global Marketing - focus: roll-out of go-to-market roadmap in emerging markets- Headed a team of 3, tasked with global brand activation & consumer engagement- Spearhead inclusion of regional markets & drive sell-in to key distributors, JVs & Key Accounts- Part of extended leadership team, reporting to VP Global Marketing Key.
Copenhagen Area, Denmark
- Brand Manager - Homecare: Ajax cleaners, Dun-let fabric softener, Vel hand dishwashing detergent- Maintain market leader positions & top-line growth, increase margins- Brand P&L responsible & A&P budget owner- Drive product innovations, optimize portfolio & manage pricing strategies (Hyper, Super, Discount)- Driving & developing the Homecare.
Greater Copenhagen, Denmark
- Manager the AXA brand, grow top-line sales & market share and increase profitability- Boost consumer awareness, drive penetration & repurchase, and build brand loyalty amongst target audience- Execute the ‘Strength to Succeed’ communication platform- A&P budget ownership, including ATL investments & media planning (GBP 1m)Key Achievements:- Successful.
Copenhagen Area, Denmark
- Manage Guldkorn (Sugar Puffs in UK), Hermesetas (sweeteners) & Häagen-Dazs brands incl. P&L & A&P- Own & drive annual brand plans & marketing calendars, drive product innovations- Direct optimal portfolio, pricing strategy per channel & set optimal marketing mix- Market development & category management expertKey Achievements:- Relaunched Guldkorn.
Colombo, Sri Lanka
København / Nordsjælland
Other employees you can reach at cougartron.com. View company contacts for 9 employees →
Des Holt
Colleague at Cougartron
Des Moines, Iowa, United States, United States
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Scott Edwards
Colleague at Cougartron
Copenhagen, Capital Region Of Denmark, Denmark, Denmark
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AJ
Adnan Junuzovic
Colleague at Cougartron
Doboj, Serb Republic, Bosnia And Herzegovina, Bosnia And Herzegovina
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CD
Charmaine D.
Colleague at Cougartron
Copenhagen Metropolitan Area, Denmark
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AP
Anna Pustkowska
Colleague at Cougartron
Gdańsk, Pomorskie, Poland, Poland
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JK
Jane Kristine Aparecio
Colleague at Cougartron
Metro Cebu, Philippines
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ME
Mark Edwards
Colleague at Cougartron
Copenhagen, Capital Region Of Denmark, Denmark, Denmark
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Amalie Iversen
Colleague at Cougartron
Copenhagen, Capital Region Of Denmark, Denmark, Denmark
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TO
Therese Opeña
Colleague at Cougartron
Cebu, Central Visayas, Philippines, Philippines
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Line specific courses: - Strategic Brand Management - Marketing Communication - Corporate Communication - Positioning & Creative.
Quick answers generated from the profile data available on this page.
Michael Bjørn Rasmussen works for Cougartron.
Michael Bjørn Rasmussen is listed as Key account manager with dealer sales accountability across EMEA. at Cougartron.
AeroLeads has found 1 work email signal at @pmi.com for Michael Bjørn Rasmussen at Cougartron.
Michael Bjørn Rasmussen is based in Copenhagen Metropolitan Area, Denmark, Denmark while working with Cougartron.
Michael Bjørn Rasmussen has worked for Cougartron, Lappset Group Oy, Philip Morris International, Co-Ro A/S, and Colgate Palmolive.
Michael Bjørn Rasmussen's colleagues at Cougartron include Des Holt, Scott Edwards, Adnan Junuzovic, Charmaine D., and Anna Pustkowska.
You can use AeroLeads to view verified contact signals for Michael Bjørn Rasmussen at Cougartron, including work email, phone, and LinkedIn data when available.
Michael Bjørn Rasmussen holds M.Sc., Marketing Communications Management from Copenhagen Business School.
Michael Bjørn Rasmussen is listed with skills including Strategy, Brand Management, Concept Development, Marketing Communications, Management, Leadership, Marketing Management, and Fmcg.
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