Michael Bjørn Rasmussen

Michael Bjørn Rasmussen Email and Phone Number

Key account manager with dealer sales accountability across EMEA. @ Cougartron
copenhagen, capital region, denmark
Michael Bjørn Rasmussen's Location
Copenhagen Metropolitan Area, Denmark
Michael Bjørn Rasmussen's Contact Details

Michael Bjørn Rasmussen work email

Michael Bjørn Rasmussen personal email

About Michael Bjørn Rasmussen

• 12 years brand marketing & sales experience from FMCG (Retail, Convenience, HORECA)• A strong proponent of driving effectiveness and value - getting most bang for your buck• Distributor & partner sales across Nordics, EMEA, Asia• M.Sc. Economics & Business Admin.An experienced go-to-market specialist, I roll out tailored brand & product marketing initiatives, that:- Resonate with shoppers and consumers- Deliver category growth for the customer and- Incremental sales for the brandMy approach is decidedly Outside-In, taking outset in what we know, rather than what we think we know about consumer behaviour, journeys and preference, and leveraging these insights into actionable plans, clear communication briefs, detailed mechanics, proposed KPIs, leading to a measurable uptake in sales.I'm driven by finding and acting on low-hanging fruits, and other growth opportunities. Strategically, I plan for the longer term, but my focus is very much on reaping the short term potential. A strong proponent of challenging the status quo, and working smarter.I seize the initiative, and I prefer to try things out, fail fast, go back and correct, rather than endlessly dwell on and debate tactics. I have a knack for thinking outside the box, conceptually and tactically, I’m very driven, and very results oriented.Personality type: Logistician (ISTJ-A)Born and grew up in Sri Lanka, with considerable international exposure - oh, and I like curry 🍛 Key Words: International, global, customer centric, commercial strategy, B2B, B2C, distributor sales, new-biz, market-entry, go-to-market, brand strategy, positioning, activation

Michael Bjørn Rasmussen's Current Company Details
Cougartron

Cougartron

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Key account manager with dealer sales accountability across EMEA.
copenhagen, capital region, denmark
Website:
cougartron.com
Employees:
9
Michael Bjørn Rasmussen Work Experience Details
  • Cougartron
    Key Account Manager
    Cougartron Feb 2023 - Present
    Copenhagen, Capital Region, Denmark
    Cougartron is the world’s leading innovator and manufacturer of world-class stainless steel surface treatment and passivation solutions. We also offer a range of products for electrochemically marking on a wide range of metals.
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  • Lappset Group Oy
    Clobal Channel Sales Manager, Nordics & Gcc
    Lappset Group Oy Mar 2022 - Sep 2022
    Design and manufacture of outdoor recreational facilities for all ages, including playgrounds, fitness, gym & sports equipment, parkour and smart playgrounds (YALP Interactives).Responsible for distributor sales in the Nordics & GCC markets with full P&L and business planning ownerships. On track to beat my commercial KPIs for the year!An awesome, diverse team with an international mindset, in a cool industry! In addition to sales, I get to lead some pretty considerable projects together with my customers, and not least in unison with my professional and dedicated colleagues in Design & Implementation, Concept Management, Creative Works and more!Key words: Global channel partner sales. Market & customer-centric around value-add. Execution & performance. Project lead. Negotiation.
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  • Philip Morris International
    Senior Project Leader - B2B Sales Lead
    Philip Morris International May 2018 - Dec 2019
    Copenhagen Area, Capital Region, Denmark
    Headed up B2B sales for PM in Denmark. Mapping out the strategy from scratch, driving all stages of the sales funnel myself, from canvassing, to lead generation, to meeting senior-level prospect, facilitating events, and closing sales.Additionally, driver of PM's external transformation in DK, normalising their smoke-free agenda in business network settings.Key words: Customer centric. New Business. LinkedIn canvas. Lead generation. Business networking. Pitch.
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  • Co-Ro A/S
    Head Of Global Brand Activation & Consumer Engagement
    Co-Ro A/S Jan 2014 - Jan 2017
    Copenhagen Area, Denmark
    - Leadership role in Global Marketing - focus: roll-out of go-to-market roadmap in emerging markets- Headed a team of 3, tasked with global brand activation & consumer engagement- Spearhead inclusion of regional markets & drive sell-in to key distributors, JVs & Key Accounts- Part of extended leadership team, reporting to VP Global Marketing Key Achievements:- Achieved top-line & earnings growth objectives (DKK 2 billion in NS, 2016)- Contributed to sales growth and promotion volume uplift in key regions (e.g. MENA, Malaysia, Portugal)- Rolled out new Sunquick universe in 2014, resulting in double-digit org. sales growth- New pricing ladder & revised portfolio in key accounts, leading to significant drop in OOS and vol. uplift- Team delivery of Suntop Engagement Strategy and roll-out in 2015-16- Major launch of Sunquick Gold & Sunquick ‘Golden Moments’ TV show for Malaysia, leading to double-digit volume growth on Sunquick Gold in Malaysia, Sri Lanka etc. by year-end- Definition, development & roll-out of global brand activation toolboxes in '15 + '16- Effective roll-out of go-to-market roadmaps with key regionsKey words: International sales development, export sales, business development, go-to-market, customer marketing, digital marketing, SoMe, strategy execution, brand activation, marketing procurement, shopper marketing, global marketing
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  • Colgate Palmolive
    Retail Marketing Manager - Homecare (12 Month Maternity Cover)
    Colgate Palmolive Jan 2013 - Dec 2013
    Copenhagen Area, Denmark
    - Brand Manager - Homecare: Ajax cleaners, Dun-let fabric softener, Vel hand dishwashing detergent- Maintain market leader positions & top-line growth, increase margins- Brand P&L responsible & A&P budget owner- Drive product innovations, optimize portfolio & manage pricing strategies (Hyper, Super, Discount)- Driving & developing the Homecare subcategoriesKey Achievements:- Ajax, Dun-let & Vel No. 1 in Cleaning, Fabric Softener & Hand Dish Wash subcategories (49+% MS)- Grew the top-line business in all 3 subcategories (+6-8%), despite category decline + increased earnings (+5%-points) - Launched several product innovations, contributing to organic business growth- Strong Brand P&Ls, achieving all yearend performance & margin-related KPIsKey words: Category, brand & portfolio management, pricing strategy, marketing mix, P&L, product innovation, BTL in store activation, execution
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  • Lantmännen Cerealia A/S
    Market Activation Manager - Axa Cereals
    Lantmännen Cerealia A/S Aug 2010 - Jan 2013
    Greater Copenhagen, Denmark
    - Manager the AXA brand, grow top-line sales & market share and increase profitability- Boost consumer awareness, drive penetration & repurchase, and build brand loyalty amongst target audience- Execute the ‘Strength to Succeed’ communication platform- A&P budget ownership, including ATL investments & media planning (GBP 1m)Key Achievements:- Successful 360-degree roll-out of communication platform across multiple touchpoints (online & offline)- Major launch: AXA Havre Flakes (target volumes exceeded by +29% by yearend)- Retained AXA’s market leader positions in muesli and fibre segmentsKey words: Brand Manager, Brand & product launch, Media advertising, ATL, BTL, Activation, Sponsorship
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  • Valora Trade Denmark
    Brand Manager, Food
    Valora Trade Denmark Jan 2007 - Mar 2010
    Copenhagen Area, Denmark
    - Manage Guldkorn (Sugar Puffs in UK), Hermesetas (sweeteners) & Häagen-Dazs brands incl. P&L & A&P- Own & drive annual brand plans & marketing calendars, drive product innovations- Direct optimal portfolio, pricing strategy per channel & set optimal marketing mix- Market development & category management expertKey Achievements:- Relaunched Guldkorn: greater visibility, new packs and clear, recognizable POSM led to total sales uplift (+21%)- Stabile market shares, despite segment decline in Kids-category & increased health focus - Hermesetas market leader – 88% MS- Wider distribution & listings for Häagen-Dazs and Guldkorn in Nordics- Spearheaded market-entry for Ocean Spray in NordicsKey words: Distributor sales & marketing, category & brand management, brand P&L, A&P
  • A. Baur & Co. Ltd.
    International Management Trainee
    A. Baur & Co. Ltd. Sep 2003 - Aug 2004
    Colombo, Sri Lanka
    The role• Rotations in all key areas of the business (including back-office functions), including:• Healthcare - pharmaceuticals, animal health, equipment & accessories• Industrial raw material - textile, paint, plastic, rubber, printing ink, home & personal care• Finance - accounting, payments, credit control, salaries, insurance, purchasing• Optics - marketing, sales & distribution of Polaroid Eyewear, Silhouette, Bausch & Lomb• Commodity exports - cinnamon, cashew, tea, desiccated coconut• Agricultural manufacturing, sales and marketing• Travel & Tourism - cultural, adventure and eco tours in Sri Lanka
  • Den Kongelige Livgarde
    Royal Guard Regiment, Conscript, Motorized Infantry (I/I/Lg, 1. Vh)
    Den Kongelige Livgarde Dec 1997 - Dec 1998
    København / Nordsjælland
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Michael Bjørn Rasmussen Skills

Strategy Brand Management Concept Development Marketing Communications Management Leadership Marketing Management Fmcg Marketing Product Launch New Business Development Market Analysis Budgets Trade Marketing Product Development B2b Sales Retail Advertising Forecasting English Direct Marketing Business Strategy Marketing Strategy Business Development Fast Moving Consumer Goods Social Media Marketing Marketing Procurement B2c Marketing Integrated Multi Channel Marketing Export Sales International Market Entry

Michael Bjørn Rasmussen Education Details

Frequently Asked Questions about Michael Bjørn Rasmussen

What company does Michael Bjørn Rasmussen work for?

Michael Bjørn Rasmussen works for Cougartron

What is Michael Bjørn Rasmussen's role at the current company?

Michael Bjørn Rasmussen's current role is Key account manager with dealer sales accountability across EMEA..

What is Michael Bjørn Rasmussen's email address?

Michael Bjørn Rasmussen's email address is mb****@****ail.com

What schools did Michael Bjørn Rasmussen attend?

Michael Bjørn Rasmussen attended Copenhagen Business School, Copenhagen Business School, Herlufsholm Boarding School, Overseas School Colombo.

What are some of Michael Bjørn Rasmussen's interests?

Michael Bjørn Rasmussen has interest in Cooking, Staying Fit, Traveling, Education, Creative Writing, Being Social, Film.

What skills is Michael Bjørn Rasmussen known for?

Michael Bjørn Rasmussen has skills like Strategy, Brand Management, Concept Development, Marketing Communications, Management, Leadership, Marketing Management, Fmcg, Marketing, Product Launch, New Business Development, Market Analysis.

Who are Michael Bjørn Rasmussen's colleagues?

Michael Bjørn Rasmussen's colleagues are Amalie Iversen, Mark Edwards, Scott Edwards, Jane Kristine Aparecio, Des Holt, Charmaine D., Anna Pustkowska.

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