Brian Clark Email and Phone Number
➤ 214-707-3718 | m_brianclark@hotmail.com➤ Marketing & Branding | Product Strategy & Launch | Operational Turnarounds➤ P&L Management/Budgeting | Merger, Acquisition, & Integration | Product Development Planning➣ With a successful history of scaling organizations towards outstanding business performance and later a profitable sale, I have enabled high revenue and profit growth for startup and mature organizations. Most importantly, I have emphasized on customer centricity using data and analytics to deliver the best customer experience, as well as measurable business results.➣ Most importantly, as a pivotal member of the executive committee, I contributed towards company sale. I am experienced in working with Private Equity Owners of businesses with the capability of evaluating targets for purchase, including areas of opportunity for improvement under new ownership.➣ Moreover, I presented distribution and marketing strategy to potential buyers, and collaborated with investment bankers, to develop “pitch books” for the sale of the company. I am part of the team credited with merging USHEALTH Group and USHEALTH Advisors into a single entity that enabled business growth from zero to billion-dollar sales within 9 years.➣ As the Chief Marketing Officer for a billion dollar organization, I led agent-focused product strategies and communications to drive growth and maximize revenue. While addressing product development and quality challenges, I delivered innovative and high-quality health, life, and ancillary products, positioning organization on a competitive edge. ➣ Furthermore, I introduced customer-centric products, maintaining deep understanding of product value propositions to implement positive initiatives. Additionally, I hired and trained agents on health, life and ancillary products. ➣ As a standards-focused operations leader, I refined processes, eliminated waste and inefficient procedures and improved customer experiences. By implementing advanced technology tools, I streamlined overall business strategies to enhance customer satisfaction, boost productivity, and mitigate operational costs. SELECTED HIGHLIGHTS:➢ Launched first true Google campaign by investing millions annually to generate insurance leads.➢ Reversed losses in 2009 and pushed growth momentum forward, enabling millions in profits in 2020.➢ Increased unit sales leads throughout 42 states by revolutionizing an existing legacy business model.➢ Launched 3 new health insurance products in 30 states to achieve 7% per year growth in 2006.
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Managing PartnerKlm Marketing Jun 2021 - Present
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Member Board Of DirectorsRaze Sports 2020 - PresentNHL player agency and sports consulting firm -
Evp & Chief Marketing OfficerLiberty Bankers Insurance Group Apr 2022 - Apr 2024Dallas, Texas, UsLiberty Bankers Insurance Group offers a variety of retirement, life and health insurance policies to help protect your family and future. Discover how our products can help you build and preserve your financial security. -
Chief Marketing Officer And Senior Vice President Of AdministrationUshealth Group 2009 - 2020Fort Worth, Texas, UsChief Marketing Officer – SVP of AdministrationUSHEALTH Group, USHEALTH AdvisorsFort Worth, TX2009 – 2020➤ Team: 10+ Direct & 200+ Total – P&L Management – National Oversight Across 36 States➤ Product Launch – Marketing and Branding – Operations and Process Management – Customer Satisfaction➣ Appointed as the Chief Marketing Officer in 2016 to lead agent-focused product strategies and communications to drive growth and maximize revenue.➣ Provided leadership and strategic direction to 3.5K agents selling innovative products across 36 US states.➣ Delivered innovative and high-quality health, life, and ancillary products to market efficiently, closing competitive gaps and cementing a competitive edge in the market.➣ Implemented work-from-home program during pandemic.➣ Integral member of the executive committee responsible for company sale – led strategies to successfully sell USHEALTH Group/USHEALTH Advisors to United HealthCare Services, Inc., largest health insurer in world.➣ Presented distribution and marketing strategy to potential buyers; closely collaborated with investment bankers, to develop “pitch books” for the sale of the company.➣ Increased operating margins by 10% YOY via product innovation, and customer value improvement; led organizational structuring and developed a new operating philosophy. ➣ Implemented a new electronic workflow system to improve processing, service time and accuracy.➣ Outsourced service requests via call center operations, built team capabilities and improved quality of resolutions.SELECTED HIGHLIGHTS:➢ Reversed losses in 2009, enabling multi-million dollar profits in 2020. ➢ Part of the team that enabled 5.7K% rise in company stock in 2020 by developing a robust functional organizational structure.➢ Reduced new business application processing time from 7 days to 1 day.➢ Increased the quality of calls and reduced re-calls by 100%.➢ New agents recruited per week 120 – 140 | Applications underwritten 4K/week -
President - Lead Marketing GroupHealthmarkets, Inc. 2007 - 2008North Richland Hills, Texas, UsPresident – Lead Marketing Group | Vice President – Field OperationHealthMarkets Inc.Fort Worth, TX2000 – 2008 ➤ Team: 15+ Direct & 2.5K+ Total – P&L – Annual Revenues – National Oversight Across 42 States➤ Sales Force Leadership – Promotions and Campaign Management – Business Growth Strategy➣ Promoted to a highly visible marketing leadership role to improve customer retention and lead equity and pay programs to boost sales revenues – administered a multi-million dollar marketing budget.➣ Grew sales revenues by planning and implementing customer retention strategies, as well as initiating improved equity and pay programs.➣ Conceptualized, designed, and developed unique, ROI-focused marketing programs and promotional campaigns - drove marketing, branding and advertising solutions aligning with target market expectations.➣ Implemented evaluation systems and key metric tracking approaches to monitor marketing plan performance and report progress to leadership.➣ Provide industry thought leadership to the marketing department, and drive traditional, digital/online, and social media marketing efforts, while executing well thought, ROI focused marketing and branding strategies.➣ Translated, extended and executed marketing strategies to meet the challenges, with an emphasis on customer experience and satisfaction.➣ As VP of Field Operations, led daily sales operations, promoting sales strategies by developing and implementing capture sales tactics.➣ Collaborated with stakeholders to transition company field force from public company to private company through acquisition by private equity firms.SELECTED HIGHLIGHTS:➢ Increased unit sales leads throughout 42 states by revolutionizing an existing legacy business model (i.e., from cost-per-lead to cost-per-acquisition approach).➢ In 2006 – 2007, launched 3 new health insurance products across 30 states to achieve 7% growth per year in 2006. -
Vice President - Field OperationsHealthmarkets, Inc. 2006 - 2007North Richland Hills, Texas, UsSpearheaded all aspects of daily sales operations. Promoted sales strategies by developing and implementing capture sales tactics. Supervised 8 regional sales leaders while coaching and mentoring sales teams in 70 offices nationwide. Acquired in-depth knowledge of product value propositions to implement positive initiatives. -
Vice President – TechnologyHealthmarkets, Inc. 2004 - 2006North Richland Hills, Texas, UsVice President, TechnologyHealthMarkets Inc.Fort Worth, TX 2004 – 2006➤ Enterprise Infrastructure Roadmap – New & Emerging Technologies – Productivity & Efficiency Gains➤ Cost Savings – Improving Operational Effectiveness – Enhance Customer Experiences➣ Provided technology leadership and turnaround IT operations, driving growth centric IT standards and best practices.➣ Analyzed the business requirements of all departments to determine their technology needs.➣ Strengthened the quality, departmental capability, and efficiency of IT operations using strategic roadmaps to prioritize, align and integrate information technology throughout the business.➣ Implemented advanced technology tools and streamlined overall business strategies to enhance customer satisfaction, boost productivity, and mitigate operational costs.➣ Surfaced and influenced the adoption of new technologies that improve engagement, productivity, decision making, quality, security, and overall simplification of the environment.➣ Participated in the assessment of external and internal technology capabilities with a focus on suitability for integration with the existing Technology operations environment.SELECTED HIGHLIGHTS:➢ Redirected strategy development and implementation to reduce team size and budget by introducing innovative technology tools initiative.
Brian Clark Skills
Brian Clark Education Details
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Southern Methodist UniversityMaster Of Business Administration - Emba -
Southern Methodist UniversityBachelor Of Business Administration - Bba -
Athabasca UniversityBusiness Of Hockey Institute
Frequently Asked Questions about Brian Clark
What company does Brian Clark work for?
Brian Clark works for Raze Sports
What is Brian Clark's role at the current company?
Brian Clark's current role is Chief Marketing Officer | Insurance Executive | Real Estate Investor.
What schools did Brian Clark attend?
Brian Clark attended Southern Methodist University, Southern Methodist University, Athabasca University.
What skills is Brian Clark known for?
Brian Clark has skills like Insurance, Health Insurance, Small Business, Strategic Planning, Leadership, Team Building, Sales, Sales Management, Marketing, Strategy, Marketing Strategy, Life Insurance.
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