Michael Bronaugh Email & Phone Number

Greater San Diego Area

Manage Salesforce prospecting database for Chairs to be used for email, direct mail and telesales marketing tactics. Target and segment prospecting lists by a variety of methods to drive response. Research and test new list vendors. Analyze list vendor results. Constantly evaluating list scrubbing process to streamline process and increase efficiency. Researching new ways we can enhance our prospecting data to keep it the most updated as we can.With more than 23,000 members globally, Vistage Worldwide is the world’s foremost chief executive leadership organization and the largest "for-profit" peer advisory organization. Vistage's Executive Leadership Program provides unparalleled access to new ideas and fresh thinking through monthly "Advisory Board" peer groups, private business coaching, speaker presentations from hundreds of top industry experts, social networking and an extensive online content library of articles, best practices, podcasts and webinars. Vistage was founded as The Executive Committee (TEC) in 1957 and operates in 15 countries.

San Diego

Researched, tested and analyzed new list vendors for lead prospecting.Provided segmented lists for alternative group launch strategy called DELTA.Analyzed and researched purchased lists from major providers to identify patterns and improve results.Trained, managed and mentored team on list processing, scrubbing procedures and list strategy.

San Diego

Developed lead/prospect list scrubbing process and improved the matching criteria by 84% in suppressing customers and eliminating duplicate leads. Provided leads/prospects to sales and segmenting the lists by geography, industry, sales revenue and employees for telesales, direct mail, email and social media tactics. Researched and implemented de-duping/suppression software tool to automate scrubbing process.

With over 25 years of printing experience, Modern Postcard specializes in direct mail with postcards.Develop, manage and process Corporate Sales client’s direct mail campaigns while consulting and recommending the appropriate mailing services.Manage the mailing services for the largest Corporate Sales client who increased their order amount by 20% in 2010.Manage, research and train sales on the direct mail tracking software used for campaign tracking.Redesigned analysis tools to streamline process and increase revenue for mailing services customers.Manage, research and update the direct mail returns in the CRM database for the weekly Modern Postcard Thank You Card Program.Provide custom-mailing campaign reports to corporate clients on mailing services and mail tracking for future campaign development.

Modern Solution, a division of Modern Postcard, focuses on building medical practices by providing turnkey solutions through referral and new acquisition marketing programs.Managed the Lifestage Patient Acquisition Program and developed advertising copy and targeted direct mail advertising lists by analyzing patient database. Developed custom queries to provide analysis, updates and reports for clients, management and vendors.Part of a team that developed and designed direct mail postcards and targeting methodology for the Lifestage Patient Acquisition Program and launched over 75 ophthalmology practices in one year with above average response rates that drove traffic to the practice to generate more surgeries.Developed weekly custom reports of program responses for a call center vendor increasing the number of consultations/surgeries for clients.Created and implemented standard operating procedures for the program which reduced production time by 30%.Implemented the first program with a response rate of over 1.5% that resulted in over $20,000 in surgical revenue for the ophthalmology practice.Implemented GIS for prospecting, sales territory development and analysis of client’s patient databases for advertising purposes.

North America's largest owner, operator, and publisher of weekly shopper publications. Publishes 1,100 separate editions with a circulation of more than 13 million.Consulted with sales representatives to provide custom GIS maps, reports, and presentations to clients or prospects to develop advertising campaigns. Developed and provided all mapping and demographic boundary files for a PC-based targeting and lead development software for sales for California and Florida publications sales offices.Presented quarterly sales trainings for 5 sales offices on readership statistics, advertising strategies and best practices on successful advertising campaigns.Consulted on and developed maps and reports for major advertisers for preparation of yearly advertising schedule.Created and redesigned with a team the PennySaver publication by integrating 16 color pages into it and developing the sales collateral and presentations for internal and external clients to increase revenue.

ADVO is now a part of Valassis who is one of the nation’s leading media and marketing services companies. More than 15,000 advertisers and annual revenues of $2.2 billion.Developed and presented client-advertising solutions using direct mail with sales representatives for multi-million dollar clients in grocery, drug, fast food, casino, and automotive industries.Developed the Grocery Competitive Advertising Report in collaboration with sales and marketing for prioritization of growth markets for the National Grocery and Drug Team.Managed million-dollar budget for the Client Marketing Department.Launched and developed “Get in the Zone” ShopWi$e™ Zone Product tool for 8 offices throughout the southwestern region of the United States to promote and increase sales for ADVO’s zone products.Actively participated in team-based management of marketing department of multi-million dollar company.

ADVO is now a part of Valassis who is one of the nation’s leading media and marketing services companies. More than 15,000 advertisers and annual revenues of $2.2 billion.Developed advertising strategies in consultation with sales representatives using GIS mapping and database analysis for grocery, drug, pizza, jewelry, fast food, furniture and home improvement industries across the United States.Consulted and provided GIS maps and reports for Albertsons Grocery and Drug divisions to support multi-year $86 million dollar contract.Produced over 2,000 individual store maps for Art Carved Jewelry’s advertising profile.Developed custom Microsoft Access reports for clients integrating internal data with external client data to help sales and clients plan yearly advertising campaigns.

Developed and managed the GIS mapping projects used for planning and analysis by the UCLA Government Relations Office.Produced annual Congressional, State Senate and Assembly district maps for use by the UC Office of the President’s web site to promote the importance of the UC system to federal and state legislators for budgetary purposes.Supervised and managed team in redesigning the Government Relations Advocacy Database so the directors and assistant directors could use this as a tool for research in promoting the universities strengths and influence in legislative districts.

Proactively managed Financial Service clients on licensed products. Executed analysis and applications for existing clients and assisted in new business development.

Bachelor Of Arts, Geography/Environmental Studies

Education record