Michael Bronaugh Email & Phone Number

Greater San Diego Area

Manage Salesforce prospecting database for Chairs to be used for email, direct mail and telesales marketing tactics. Target and segment prospecting lists by a variety of methods to drive response. Research and test new list vendors. Analyze list vendor results. Constantly evaluating list scrubbing process to streamline process and increase efficiency..

San Diego

Researched, tested and analyzed new list vendors for lead prospecting.Provided segmented lists for alternative group launch strategy called DELTA.Analyzed and researched purchased lists from major providers to identify patterns and improve results.Trained, managed and mentored team on list processing, scrubbing procedures and list strategy.

San Diego

Developed lead/prospect list scrubbing process and improved the matching criteria by 84% in suppressing customers and eliminating duplicate leads. Provided leads/prospects to sales and segmenting the lists by geography, industry, sales revenue and employees for telesales, direct mail, email and social media tactics. Researched and implemented.

With over 25 years of printing experience, Modern Postcard specializes in direct mail with postcards.Develop, manage and process Corporate Sales client’s direct mail campaigns while consulting and recommending the appropriate mailing services.Manage the mailing services for the largest Corporate Sales client who increased their order amount by 20% in.

Modern Solution, a division of Modern Postcard, focuses on building medical practices by providing turnkey solutions through referral and new acquisition marketing programs.Managed the Lifestage Patient Acquisition Program and developed advertising copy and targeted direct mail advertising lists by analyzing patient database. Developed custom queries to.

North America's largest owner, operator, and publisher of weekly shopper publications. Publishes 1,100 separate editions with a circulation of more than 13 million.Consulted with sales representatives to provide custom GIS maps, reports, and presentations to clients or prospects to develop advertising campaigns. Developed and provided all mapping and.

ADVO is now a part of Valassis who is one of the nation’s leading media and marketing services companies. More than 15,000 advertisers and annual revenues of $2.2 billion.Developed and presented client-advertising solutions using direct mail with sales representatives for multi-million dollar clients in grocery, drug, fast food, casino, and automotive.

ADVO is now a part of Valassis who is one of the nation’s leading media and marketing services companies. More than 15,000 advertisers and annual revenues of $2.2 billion.Developed advertising strategies in consultation with sales representatives using GIS mapping and database analysis for grocery, drug, pizza, jewelry, fast food, furniture and home.

Developed and managed the GIS mapping projects used for planning and analysis by the UCLA Government Relations Office.Produced annual Congressional, State Senate and Assembly district maps for use by the UC Office of the President’s web site to promote the importance of the UC system to federal and state legislators for budgetary purposes.Supervised and.

Proactively managed Financial Service clients on licensed products. Executed analysis and applications for existing clients and assisted in new business development.

Bachelor Of Arts, Geography/Environmental Studies

Education record