Michael Browne Email and Phone Number
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Strategic marketing leader who transforms digital initiatives into tangible real-world impact, with a proven track record of building award-winning integrated programs across the cycling and outdoor industries. Known for combining data-driven decision making with authentic storytelling, as demonstrated by initiatives like the 'ABCs of Awareness' campaign that grew Trek's lighting category from $600K to $3M while establishing industry safety standards. Consistently delivers measurable growth by connecting digital channels with practical, real-world experiences - from scaling Bird's customer acquisition cost down 96% to developing Ride with GPS's partnership framework that generated 1,600+ new conversions through integrated outdoor experiences. Brings a unique blend of technical analytics expertise and brand storytelling that helps companies create meaningful connections with their communities.
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Principal And Strategic Marketing ConsultantRise Above PartnersViroqua, Wi, Us
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Head Of MarketingRide With Gps Feb 2023 - PresentPortland, Oregon -
AdvisorShophouse Park Nov 2022 - PresentShophouse Park is a mixed-use facility blending multiple aspects of economic development and community place-making into a vibrant space that will serve both locals and their community, visitors to the area, corporations, and start-ups. I advise the founder on strategic positioning, marketing, and business development.
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FounderBrowne House Consulting Jun 2020 - PresentBoutique consulting firm specializing in market opportunity analysis, brand & product positioning, and marketing strategy (inclusive of integrated campaign development, social media, partnerships, and PR)
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Marketing DirectorBird Feb 2022 - Jun 2022Los Angeles, California, UsDevelop annual marketing plan incl. search, display, content, social, email, in-app & SMS for +20% traffic increase and +37% mom sales.Develop and manage external paid ad agency relationship, driving COA down from $1500 to $50 in less than 10 weeks -
Usa Marketing DirectorSpecialized Bicycle Components Nov 2020 - Sep 2021UsLed 10-person USA marketing team, oversee $4m budget. Drove 4:1 ROAS and +20% rev to plan on -30% inventory.Led and executed owned retail communications strategy to quickly drive awareness of retail acquisition, delivering 100 sales leads in 2 months -
Marketing Director - ContractTrue Talent Group Apr 2020 - Jun 2020Edina, Mn, UsDeveloped and implemented marketing strategy to pivot firm’s marketing tactics from in-person networking events to digital-first, web-based growth. -
Teaching Assistant / Prof G Strategy SprintSection4 Apr 2020 - May 2020New York, Ny, UsAssist in delivering a high-quality online strategy training course experience by encouraging the intellectual vitality of 600 students through a vibrant network in a dynamic, intensive online learning environment. -
Marketing Director - Consumer BrandsQuality Bicycle Products Apr 2017 - Apr 2020Bloomington, Mn, UsLed marketing and creative groups for QBP’s Consumer Brands division, creating KPIs and collaborative toolsets to align cross-functional teams around broader business goals. Led GTM process improvement, implementing KPIs, scorecards and reporting dashboards, delivering 10x email database, 4x social following, and #1 SERP content for targeted non-branded terms. Developed internal marketing team towards digital-first practice. 12 hires in 3 years, 50% female in male-dominated industry. Departure due to COVID-19 layoffs. -
Marketing Director - BontragerTrek Bicycle Jan 2012 - Apr 2017Waterloo, Wi, UsDirected and managed global marketing for Trek’s aftermarket & accessories division, including B2B and B2C channels, product & brand positioning, product launch, and sales & retailer support. Unified product categories under new brand guidelines for consistent product design, packaging, design themes and brand voice across all channels to increase brand awareness, perception and margin. Successfully introduced concept of daytime running lights for bicycles, increasing lighting category from $600k to $3M over 2 years and setting an industry standard for communication. Directed implementation of company's first integrated seasonal marketing campaign. 100% sell-in & through, +12% rev, +5% margin -
Global Brand Manager - Trek Mountain BikesTrek Bicycle Mar 2007 - Jan 2012Waterloo, Wi, UsLed brand transformation from consumer choice "least likely to purchase" to top 1-3 choice in key markets USA, UK, DE, SP, AUS. Forged content partnerships with leading influencers under a common name, Trek C3 Project, and led annual agreements for placement in major film premiers. Led interactive “suspension calculator” project to help address consumer needs around accurate technical settings, delivering company's first #1 SERP for high volume search term.
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Editor In ChiefDirt Rag Magazine Feb 2001 - Mar 2007Pittsburgh, Pa, UsLed print and online editorial for national enthusiast magazine. Developed contributor network, established production processes and style guides, and developed key advertiser relationships. Created and managed editorial and production processes, developed and recruited network of contributing authors. Collaborated with art department to ensure consistent visual presentation and development of editorial themes. Developed whole-site and issue-ready Style Guide for increased consistency and readability. Grew subscribers from 6,000 to 12,000 (print), 3,000 to 15,000 (email) and average annual print run from 20,000 to 50,000, with revenue increase of 3x over 7 years.
Michael Browne Skills
Michael Browne Education Details
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The College Of WoosterCommunication And Media Studies -
Wisconsin School Of BusinessLeadership Beyond Management
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NolsSemester Abroad
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Culver Academies
Frequently Asked Questions about Michael Browne
What company does Michael Browne work for?
Michael Browne works for Rise Above Partners
What is Michael Browne's role at the current company?
Michael Browne's current role is Principal and Strategic Marketing Consultant.
What is Michael Browne's email address?
Michael Browne's email address is mi****@****son.edu
What is Michael Browne's direct phone number?
Michael Browne's direct phone number is +161757*****
What schools did Michael Browne attend?
Michael Browne attended The College Of Wooster, Wisconsin School Of Business, Nols, Culver Academies.
What are some of Michael Browne's interests?
Michael Browne has interest in Writing, New Technology, Cooking, Investments, Fitness, Mountain Biking.
What skills is Michael Browne known for?
Michael Browne has skills like Social Media, Copywriting, Creative Direction, Marketing, Cycling, Brand Management, Social Media Marketing, Action Sports, Sports, Brand Development, Bicycle, Product Development.
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