Michael Browne Email & Phone Number

Viroqua, Wi, Us

Viroqua, Wi, Us

Portland, Oregon

Shophouse Park is a mixed-use facility blending multiple aspects of economic development and community place-making into a vibrant space that will serve both locals and their community, visitors to the area, corporations, and start-ups. I advise the founder on strategic positioning, marketing, and business development.

Boutique consulting firm specializing in market opportunity analysis, brand & product positioning, and marketing strategy (inclusive of integrated campaign development, social media, partnerships, and PR)

Los Angeles, California, Us

Develop annual marketing plan incl. search, display, content, social, email, in-app & SMS for +20% traffic increase and +37% mom sales.Develop and manage external paid ad agency relationship, driving COA down from $1500 to $50 in less than 10 weeks

Us

Led 10-person USA marketing team, oversee $4m budget. Drove 4:1 ROAS and +20% rev to plan on -30% inventory.Led and executed owned retail communications strategy to quickly drive awareness of retail acquisition, delivering 100 sales leads in 2 months

Edina, Mn, Us

Developed and implemented marketing strategy to pivot firm’s marketing tactics from in-person networking events to digital-first, web-based growth.

New York, Ny, Us

Assist in delivering a high-quality online strategy training course experience by encouraging the intellectual vitality of 600 students through a vibrant network in a dynamic, intensive online learning environment.

Bloomington, Mn, Us

Led marketing and creative groups for QBP’s Consumer Brands division, creating KPIs and collaborative toolsets to align cross-functional teams around broader business goals. Led GTM process improvement, implementing KPIs, scorecards and reporting dashboards, delivering 10x email database, 4x social following, and #1 SERP content for targeted non-branded terms. Developed internal marketing team towards digital-first practice. 12 hires in 3 years, 50% female in male-dominated industry. Departure due to COVID-19 layoffs.

Waterloo, Wi, Us

Directed and managed global marketing for Trek’s aftermarket & accessories division, including B2B and B2C channels, product & brand positioning, product launch, and sales & retailer support. Unified product categories under new brand guidelines for consistent product design, packaging, design themes and brand voice across all channels to increase brand awareness, perception and margin. Successfully introduced concept of daytime running lights for bicycles, increasing lighting category from $600k to $3M over 2 years and setting an industry standard for communication. Directed implementation of company's first integrated seasonal marketing campaign. 100% sell-in & through, +12% rev, +5% margin

Waterloo, Wi, Us

Led brand transformation from consumer choice "least likely to purchase" to top 1-3 choice in key markets USA, UK, DE, SP, AUS. Forged content partnerships with leading influencers under a common name, Trek C3 Project, and led annual agreements for placement in major film premiers. Led interactive “suspension calculator” project to help address consumer needs around accurate technical settings, delivering company's first #1 SERP for high volume search term.

Pittsburgh, Pa, Us

Led print and online editorial for national enthusiast magazine. Developed contributor network, established production processes and style guides, and developed key advertiser relationships. Created and managed editorial and production processes, developed and recruited network of contributing authors. Collaborated with art department to ensure consistent visual presentation and development of editorial themes. Developed whole-site and issue-ready Style Guide for increased consistency and readability. Grew subscribers from 6,000 to 12,000 (print), 3,000 to 15,000 (email) and average annual print run from 20,000 to 50,000, with revenue increase of 3x over 7 years.

Bachelor Of Arts (B.A.), Communication And Media Studies

Leadership Beyond Management

Semester Abroad

Education record