Executive for one of the fastest growing sporting goods manufacturers in the United States. Expert in launching products with mass retailers and E-Commerce. In the transition from Sales Manager to Senior Vice President of Sales, I learned how to develop the overall short term and long term vision of the sales team and the company, while understanding the importance of communicating that vision clearly amongst my team and colleagues. - Develop annual sales plans in support of the organization's strategy and objectives- Over 95% of products are retail ready within 30 days of launch- Create sales SOPs, policies and best practices- Motivate and teach the sales team to ensure profitable results

JOOLA North America launched the parent company, Sport Squad Inc. With my background in sales and market data analysis, I became more involved with new product idea generation and product development to assure products met our company's long term vision and more importantly our customer's needs. In this role, I gained a deep understanding of the company's objectives. - Directly managed key retail accounts, i.e. Amazon, Walmart, Target, Wayfair, and others- Oversaw full life cycle of products from introduction of initial concept design to product launch and beyond

I was promoted to a Sales Management role, supervising up to five direct reports at one time. I was responsible for understanding the market trends and developed new strategies that helped launch the table tennis brand as the number one choice for consumers online. - The company's sales grew more than 100% each year for 5 years.

Hired on full time to continue with the development of the sales department. - Responsible for identifying key customers, signing new customers, and managing accounts- Collected and analyzed data on the current market trends, to determine which product lines would be best suited for the company to pursue- Negotiated pricing and contract terms- Prepared presentations for major mass-retailers, such as The Sports Authority and Amazon- Within the first year, I signed and managed over 120 new accounts

Hired part time to start up the company's sales department. Responsible for networking and selling our table tennis assortment to local businesses, college campuses, recreational centers, and professional players. - 100+ cold calls weekly to potential buyers- Closed first sales account within the first week- In Utah, converted approximately 50% of the competitive table tennis market to JOOLA products - Coordinated special events and sponsorships