Michael Buchs Email & Phone Number

Switzerland

Responsible for Swiss Market BU Cheese

Freienbach

Start up business in the area of Super Premium Ice CreamSales & marketing Present with four boutiques in Bern, Basel, Luzern and Vevey

Switzerland

Responsible for Sales in Switzerland, Austria and Slovenia. Deputy Country Manager Switzerland.Designed and lead the turn-around in the countries to strong long-term growth and market share gains. Successfully lead the transformation towards an innovative, agile and growth driven business unit team.

Vevey

Responsible for leading and developing the MÖVENPICK business & brand internationally within several geographies to deliver growth and profitability- P&L responsibility of countries incl. management of own Teams and country responsibility for Model with Distributors (incl. full P&L)- Exploiting new business opportunities and define alternative RTM within respective markets and new potential markets. - Developing key strategic priorities and channels strategy (Retail, OOH, Shops, Online) to local market circumstances- Driving and executing the strategic marketing and commercial plans internationally- Member of Management Committee

Vevey

Responsibility for global Marketing Strategy and Planning for MÖVENPICK in the Hospitality/Foodservices channel- Responsibility and management for Communication, Innovation/Renovation and Portfolio plan at global level. - Deploymements and concept/system developments in HORECA Channels. - Planning, development and implementation of Gastronomy solutions to generate demand locally and at international level. - Digital Marketing and CRM activation - Drive and support Markets for local strategic and operational plans.

Vevey

Responsibility for all Key Retail Accounts in Switzerland.- Complete responsibility for development and execution of operational plans with Turnover, Budget Market Shares and Costumer Contribution responsibility per account. - Responsibility of Shopper Initiatives, promotions and activation with Key costumers. - Management of Category Development initiatives and national customer value growth driver projects. - Management of Channel & Costumer MBS. - Responsible for Portfolio Strategy and yearly Costumer Business Plan for unit.- Cross-functional project lead of Marketing, Trade Marketing and Supply Chain Teams

Nyon (Switzerland) And Warner Bros. Offices London (Uk)

2 years fixed term contract (UEFA & Warner Bros.)Responsible for licensing, retail and activation program of UEFA EURO 2008™, Licensing development for UEFA Under 21, UEFA Women's Championship and other UEFA & Warner Bros. Brands. - Strategy, Category-, Product, Marketing- and Creative- development with UEFA and Agencies. - Design and execution of Sales, Distribution and Marketing Strategy in Host countries Switzerland & Austria.- Set up and management of Official Retailer Program in EMEA, Shop in Shop roll-out, Official web-shop coordination- Activation and with UEFA Sponsoring and development teams

Vevey

Brand responsibility for NESCAFE (Gold, Red Cup, Cappuccino) and INCAROM - Development and management of brand strategy- Operational plan development and execution. - Management of Communication, Innovations and New Product Development with R&D, HQ and other Markets.

Vevey

Coffee & Beverages Strategic Business Unit: Assistance of Marketing Advisors across all Zones, New International Product Developments & Roll-out / New International Communication Developments & Roll-out / New set up of global digital platform for sharing of Best Practices

Basel Und Umgebung, Schweiz

Relief & Skincare Global Category Marketing projects such as Market and competition Analysis, Roll-out International Communication Strategies

Startup Board Academy

Leadership Program

Master, Business Administration And Management

Matura Typ E & Fremdsprachen, Economics And Foreign Languanges