Michael Buchs

Michael Buchs Email and Phone Number

Business Head | Growth Accelerator | Sustainable Food Catalyst | Entrepreneur | International Business Expert @ Groupe ELSA-Mifroma
Michael Buchs's Location
Zurich, Zurich, Switzerland, Switzerland
Michael Buchs's Contact Details

Michael Buchs work email

Michael Buchs personal email

About Michael Buchs

Senior Business executive with extensive leadership experience in building business and brands locally & internationally. Proven track record of driving turnaround, sustainable profitable growth + brand equity, scaling up businesses, founding start-ups. Enthousiast for Acceleration, New Business Development, Disruption, Sales, Marketing, Operations & overall General Management.15+ years of premium FMCG experience at global and local level within various categories & Omnichannel. Co-founder and Board Member.Fluent in English, German, French, Spanish, Italian. Skilled at:Skilled at:- General Management, P&L Management, Business Planning & responsibility of countries- Commercial Strategy, Channel Strategies, Category Development plans - Entrepreneurial & start-up mentality, Disruption, Innovation, New Business development- Value Chain assessment, Portfolio strategy, OBPPC, Acceleration plans- Revenue Growth Management, KAM, Shopper, Field, Execution obsession- Lead and develop effective teams in different geographies - Driving & Accelerating Change, Transformation, Organizational Development - Development & execution of Marketing & Brand strategies (Omnichannel)- New business model & Route to Market set-up (strategic & operational view)- Development of different channels: Retail / Foodservice / Shops (Franchise) / Online- Distributor search, management & partnerships - Key Account strategies & costumer development & engagement- Contract drafting and negotiation - Sports Marketing, Event Management, Licensing and Travel Retail development Areas of Interest:Business Development - Team Development – Coaching - Strategic Sales & Marketing Planning – Brand Management – Key Account Management – Costumer Development – Category Management – Channel Development – Innovation – Product Management – Digital – Negotiation – Trade Investment – Operational planning - Change Management - OMNI Channel – Direct-to-consumer Strategy - P&L Management – FMCG – Sports Marketing – Event Management – Sponsoring - Licensing – Legal/Contracts - Distributors Network - Business Plans - Shopper - Insights - General Management - Strategic Partnerships

Michael Buchs's Current Company Details
Groupe ELSA-Mifroma

Groupe Elsa-Mifroma

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Business Head | Growth Accelerator | Sustainable Food Catalyst | Entrepreneur | International Business Expert
Michael Buchs Work Experience Details
  • Groupe Elsa-Mifroma
    Head Of Swiss Market
    Groupe Elsa-Mifroma 2022 - Present
    Switzerland
    Responsible for Swiss Market BU Cheese
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  • Cuckoo Ice Cream
    Co-Founder
    Cuckoo Ice Cream 2021 - Present
    Freienbach
    Start up business in the area of Super Premium Ice CreamSales & marketing Present with four boutiques in Bern, Basel, Luzern and Vevey
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  • Danone
    Head Of Sales
    Danone 2018 - 2021
    Switzerland
    Responsible for Sales in Switzerland, Austria and Slovenia. Deputy Country Manager Switzerland.Designed and lead the turn-around in the countries to strong long-term growth and market share gains. Successfully lead the transformation towards an innovative, agile and growth driven business unit team.
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  • Nestlé
    International Business Development Manager
    Nestlé 2013 - 2017
    Vevey
    Responsible for leading and developing the MÖVENPICK business & brand internationally within several geographies to deliver growth and profitability- P&L responsibility of countries incl. management of own Teams and country responsibility for Model with Distributors (incl. full P&L)- Exploiting new business opportunities and define alternative RTM within respective markets and new potential markets. - Developing key strategic priorities and channels strategy (Retail, OOH, Shops, Online) to local market circumstances- Driving and executing the strategic marketing and commercial plans internationally- Member of Management Committee
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  • Nestlé
    International Marketing Manager Out-Of-Home (B2B)
    Nestlé 2012 - 2013
    Vevey
    Responsibility for global Marketing Strategy and Planning for MÖVENPICK in the Hospitality/Foodservices channel- Responsibility and management for Communication, Innovation/Renovation and Portfolio plan at global level. - Deploymements and concept/system developments in HORECA Channels. - Planning, development and implementation of Gastronomy solutions to generate demand locally and at international level. - Digital Marketing and CRM activation - Drive and support Markets for local strategic and operational plans.
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  • Nestlé
    National Key Account Manager
    Nestlé 2009 - 2012
    Vevey
    Responsibility for all Key Retail Accounts in Switzerland.- Complete responsibility for development and execution of operational plans with Turnover, Budget Market Shares and Costumer Contribution responsibility per account. - Responsibility of Shopper Initiatives, promotions and activation with Key costumers. - Management of Category Development initiatives and national customer value growth driver projects. - Management of Channel & Costumer MBS. - Responsible for Portfolio Strategy and yearly Costumer Business Plan for unit.- Cross-functional project lead of Marketing, Trade Marketing and Supply Chain Teams
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  • Uefa
    Retail Marketing Manager Uefa Euro 2008™
    Uefa 2007 - 2008
    Nyon (Switzerland) And Warner Bros. Offices London (Uk)
    2 years fixed term contract (UEFA & Warner Bros.)Responsible for licensing, retail and activation program of UEFA EURO 2008™, Licensing development for UEFA Under 21, UEFA Women's Championship and other UEFA & Warner Bros. Brands. - Strategy, Category-, Product, Marketing- and Creative- development with UEFA and Agencies. - Design and execution of Sales, Distribution and Marketing Strategy in Host countries Switzerland & Austria.- Set up and management of Official Retailer Program in EMEA, Shop in Shop roll-out, Official web-shop coordination- Activation and with UEFA Sponsoring and development teams
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  • Nestlé
    Senior Brand Manager Nescafe
    Nestlé 2003 - 2006
    Vevey
    Brand responsibility for NESCAFE (Gold, Red Cup, Cappuccino) and INCAROM - Development and management of brand strategy- Operational plan development and execution. - Management of Communication, Innovations and New Product Development with R&D, HQ and other Markets.
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  • Nestlé
    Marketing Advisor Trainee
    Nestlé 2002 - 2003
    Vevey
    Coffee & Beverages Strategic Business Unit: Assistance of Marketing Advisors across all Zones, New International Product Developments & Roll-out / New International Communication Developments & Roll-out / New set up of global digital platform for sharing of Best Practices
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  • Roche
    Commercial Employee - Internship
    Roche 2001 - 2002
    Basel Und Umgebung, Schweiz
    Relief & Skincare Global Category Marketing projects such as Market and competition Analysis, Roll-out International Communication Strategies
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Michael Buchs Skills

International Business Development Brand Management Marketing Management Marketing Strategy Strategic Analysis And Planning Multi Channel Management Key Account Management Sports And Entertainment Industry New Business And Market Development Fmcg Shopper Marketing Key Account Development Customer Insight New Product Development And Launch Sports Marketing Profit And Loss Management Trade Marketing Sponsoring Distributor Management Team Leadership Entrepreneurship Leadership Management Business Strategy Business Development Fast Moving Consumer Goods P&l Management Vmi Digital Marketing Distributorships Omni Category Management Channel Sales Development Sales Execution Cross Cultural Communication Skills Emotional Intelligence

Michael Buchs Education Details

Frequently Asked Questions about Michael Buchs

What company does Michael Buchs work for?

Michael Buchs works for Groupe Elsa-Mifroma

What is Michael Buchs's role at the current company?

Michael Buchs's current role is Business Head | Growth Accelerator | Sustainable Food Catalyst | Entrepreneur | International Business Expert.

What is Michael Buchs's email address?

Michael Buchs's email address is mi****@****ail.com

What schools did Michael Buchs attend?

Michael Buchs attended Epfl (École Polytechnique Fédérale De Lausanne), London Business School, Université De Fribourg/universität Freiburg, Scuola Svizzera Di Roma.

What skills is Michael Buchs known for?

Michael Buchs has skills like International Business Development, Brand Management, Marketing Management, Marketing Strategy, Strategic Analysis And Planning, Multi Channel Management, Key Account Management, Sports And Entertainment Industry, New Business And Market Development, Fmcg, Shopper Marketing, Key Account Development.

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