Buck Buchanan personal email
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Visionary marketing executive with over 15 years of experience in developing and executing comprehensive marketing strategies for B2C and B2B channels. Proven track record of driving revenue growth, optimizing marketing processes, and leading cross-functional teams. Skilled in leveraging data analytics for informed decision-making and enhanced campaign performance.At Geneverse, I have spearheaded global marketing strategies across multiple channels, achieving an increase in brand engagement and driving record sales. My leadership in refining budgets and increasing conversion rates by 10% contributed significantly to our success.Previously, at Katapult, I built and launched the brand through multi-channel campaigns, generating a surge in loan originations and fostering a 40% growth in loan applications. My ability to develop strategic partnerships and streamline processes has been instrumental in achieving our goals.As a Senior Marketing Consultant, I led campaigns for top clients, generating over $50M in sales for a client through targeted digital strategies. My expertise spans affiliate marketing, branding, CRO, data analytics, SEO, social media, and more. Specialties include: - Affiliate Marketing - Amazon and other retail marketplaces like Home Depot, Lowes, Walmart, Wayfair, and others. - Branding and Positioning - Budget Management - CRM - Conversion Rate Optimization - Data Analytics - Demand Generation - Ecommerce - Email Marketing - HubSpot - Growth Marketing - Influencer Marketing - Media Buying - PPC & SEO - PR - Programmatic AdvertisingLet's connect to explore how my experience and skills can contribute to your organization's success.Buck BuchananEmail: michaelbuckbuchanan@gmail.comPhone: 401-218-0433
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Director Of EcommerceBrahmin Leather WorksUnited States
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Marketing DirectorJackery Nov 2021 - PresentFremont, California, Us-Directed global marketing strategies for two brands (Jackery and Geneverse) across multiple channels (affiliate, Amazon, CTV, display, email, influencer, OTT, podcasts, PR, programmatic, retail marketplaces, SEO, SEM, PPC, social, video), implementing targeted campaigns and data-driven tactics to achieve an increase in brand engagement while managing and mentoring a global team. -Generated growth in sales with a high AOV by refining budgets and increasing conversion rates by A/B and multivariate testing.-Managed full P&L responsibility and comprehensive KPI tracking, implementing data-driven insights and strategic adjustments with regular detailed reporting to the Board of Directors.-Orchestrated marketing messaging and partnerships, securing new partners, resulting in an increase in sales, and growing email subscribers.-Revamped Shopify websites by optimizing user experience and conversion strategies, resulting in an increase in conversion rates, and implemented HubSpot CRM, generating an increase in B2B leads.-Coordinated cross-functional teams in product roadmap development, resulting in an increase in product adoption and a reduction in time-to-market.-Executed and managed over twenty trade shows and events annually-Secured an Emmy Award for a video produced based on the company's charitable donations. -
Digital Marketing DirectorKatapult Jun 2019 - Aug 2021New York, Us-Developed and launched the Katapult brand through strategic planning and execution of multi-channel marketing campaigns (affiliate, email, influencer, SEO, podcasts, PPC, PR, social media), resulting in an increase in brand awareness and growth in engagement.-Directed B2C and B2B campaigns, generating loan originations with positive ROAS and ROI.-Optimized sales processes by integrating HubSpot for advanced reporting and analytics, leading to a growth in loan applications.-Forged partnerships with Affirm and Bread, increasing partnership-driven revenue-Cultivated retail relationships with companies like P.C. Richard and Son-Utilized user feedback to personalize journeys, increasing product adoption and boosting website conversion rate. -
Senior Ecommerce Marketing ConsultantSelf Employed - B2B And B2C Clients Jul 2015 - Jun 2019-Spearheaded strategic planning and execution of marketing campaigns for B2B and B2C clients (CPG, electronics, healthcare, manufacturing, software, technology), implementing targeted digital strategies to generate over $50 million in sales.-Oversaw cross-functional teams and agencies to launch marketing campaigns (affiliate, display, email, search, programmatic, social, PR, catalogs, trade shows).-Directed key vendor partnerships (Amazon, Fisher Scientific, Grainger, MSC, Newegg) by optimizing vendor collaboration strategies, resulting in a 40% reduction in cost-per-acquisition.-Enhanced demand generation through data-driven marketing tactics, significantly increasing MQLs, SQLs, and sales by 35%.
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Vice President Of MarketingYowza!! Jun 2014 - Jul 2015-Formulated go-to-market strategy for a mobile coupon app and B2B/B2C SaaS platform, increasing app installations by 40% and active users by 35%.-Executed website development and CRO improvement campaigns, reducing cost-per-acquisition by 25%.-Negotiated strategic partnerships with prominent retailers and technology partners. -
Director Of MarketingNational Marker Company Jan 2013 - Jun 2014Brooksville, Fl, Us-Developed growth marketing and customer acquisition plans, re-platforming e-commerce websites and optimizing user experience, resulting in a 40% traffic increase and higher conversion rate.-Boosted sales by 60% through strategic sales optimization with 1P and 3P marketplaces (Amazon, Grainger, Home Depot, MSC, Staples, Walmart) while effectively managing a team. -
Ecommerce Marketing Consultant(Various) Mar 2012 - Dec 2012-Complete marketing audit on both B2C and B2B to ensure the highest achievable ROI/ROAS across online marketing/Ecommerce channels-Apply best practices to online marketing tactics as well as site search and site architecture to ensure high conversion rate on multiple site pages.
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Ecommerce ManagerReed & Barton Sep 2010 - Feb 2012• Managed project to replatform both B2C and B2B eCommerce websites. Developed and wrote scope documents by encompassing not only the marketing needs for the site, but the entire organizations.• Integrated product personalization as well as on-site personalization and best practices to product detail pages and search result pages. Incorporated UX and UI improvements based upon analytics and focus group testing. Implemented mobile website along with mobile marketing plan. • Implemented and managed affiliate marketing program, content marketing, conversion rate optimization (CRO), loyalty marketing program and datafeed marketing. Managed and optimized channel sales opportunities with Amazon, eBay, Overstock, Walmart and more.
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Ecommerce Account DirectorSpinsix Sep 2007 - Sep 2010-Managed Affiliate Marketing, Search Engine Marketing, Datafeed Marketing (CSE), Natural Search (SEO) and E-mail Marketing campaigns for a variety of clients-Worked on targeting potential clients and help them build their Ecommerce offering online by providing them a detailed strategy and executing objectives to allow SpinSix clients to grow revenue online.-Provided strategy recommendations to clients and prospects on how they should approach their online marketing needs.Clients include: Hancock Fabrics, Homeclick.com, DriveTime Automotive, Sage Software, University of Phoenix
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Marketing ManagerBenchmark Brands Jan 2007 - Aug 2007-Managed Affiliate Marketing Program-Tracked industry trends for data feed marketing, affiliate marketing, and portal relationships and provide overall recommendations for the continued improvement of these efforts to meet business growth objectives.
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Marketing Consultant(Various) Nov 2005 - Jan 2007-Manage day-to-day affiliate activities, including approving new affiliates and answering the affiliate support email box.
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Internet Marketing SpecialistSabre Corporation Nov 2004 - Nov 2005Southlake, Texas, Us-Providing recommendations for clients’ Interactive Media Programs-Analyzing and creating keyword targets for clients’ Search Engine Advertising Programs
Buck Buchanan Education Details
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Towson UniversityMass Communications - New Media
Frequently Asked Questions about Buck Buchanan
What company does Buck Buchanan work for?
Buck Buchanan works for Brahmin Leather Works
What is Buck Buchanan's role at the current company?
Buck Buchanan's current role is Director of Ecommerce.
What is Buck Buchanan's email address?
Buck Buchanan's email address is mi****@****ail.com
What schools did Buck Buchanan attend?
Buck Buchanan attended Towson University.
Who are Buck Buchanan's colleagues?
Buck Buchanan's colleagues are Ashlee Martinez, Pati Holland, Marie Connell, Leslie French, Kira Paben, Megan Sylvia, Emma Springer.
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