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Buck Buchanan Email & Phone Number
Director of Ecommerce and Marketing
at
MIRA Safety
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✓ Verified May 2026
3 data sources
Profile completeness 86%
Current company
Role
Director of Ecommerce and Marketing
Location
United States, United States, United States
Company size
Who is Buck Buchanan? Overview
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Quick answer
Buck Buchanan is listed as Director of Ecommerce and Marketing at MIRA Safety, a company with 17 employees, based in United States, United States, United States. AeroLeads shows a matched LinkedIn profile for Buck Buchanan.
Buck Buchanan previously worked as Director of Ecommerce at Brahmin Leather Works and Marketing Director at Jackery. Buck Buchanan holds Bachelor Of Science, Mass Communications - New Media from Towson University.
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MIRA Safety
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Profile bio
About Buck Buchanan
Visionary marketing executive with over 15 years of experience in developing and executing comprehensive marketing strategies for B2C and B2B channels. Proven track record of driving revenue growth, optimizing marketing processes, and leading cross-functional teams. Skilled in leveraging data analytics for informed decision-making and enhanced campaign performance.At Geneverse, I have spearheaded global marketing strategies across multiple channels, achieving an increase in brand engagement and driving record sales. My leadership in refining budgets and increasing conversion rates by 10% contributed significantly to our success.Previously, at Katapult, I built and launched the brand through multi-channel campaigns, generating a surge in loan originations and fostering a 40% growth in loan applications. My ability to develop strategic partnerships and streamline processes has been instrumental in achieving our goals.As a Senior Marketing Consultant, I led campaigns for top clients, generating over $50M in sales for a client through targeted digital strategies. My expertise spans affiliate marketing, branding, CRO, data analytics, SEO, social media, and more. Specialties include: - Affiliate Marketing - Amazon and other retail marketplaces like Home Depot, Lowes, Walmart, Wayfair, and others. - Branding and Positioning - Budget Management - CRM - Conversion Rate Optimization - Data Analytics - Demand Generation - Ecommerce - Email Marketing - HubSpot - Growth Marketing - Influencer Marketing - Media Buying - PPC & SEO - PR - Programmatic AdvertisingLet's connect to explore how my experience and skills can contribute to your organization's success.Buck BuchananEmail: michaelbuckbuchanan@gmail.comPhone: 401-218-0433
Current workplace
Buck Buchanan's current company
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Mira Safety
13 roles
Buck Buchanan work experience
A career timeline built from the work history available for this profile.
Director Of Ecommerce
Marketing Director
Current-Directed global marketing strategies for two brands (Jackery and Geneverse) across multiple channels (affiliate, Amazon, CTV, display, email, influencer, OTT, podcasts, PR, programmatic, retail marketplaces, SEO, SEM, PPC, social, video), implementing targeted campaigns and data-driven tactics to achieve an increase in brand engagement while managing and.
Nov 2021 - Present
Digital Marketing Director
-Developed and launched the Katapult brand through strategic planning and execution of multi-channel marketing campaigns (affiliate, email, influencer, SEO, podcasts, PPC, PR, social media), resulting in an increase in brand awareness and growth in engagement.-Directed B2C and B2B campaigns, generating loan originations with positive ROAS and.
Jun 2019 - Aug 2021
Senior Ecommerce Marketing Consultant
Self Employed - B2B And B2C Clients
-Spearheaded strategic planning and execution of marketing campaigns for B2B and B2C clients (CPG, electronics, healthcare, manufacturing, software, technology), implementing targeted digital strategies to generate over $50 million in sales.-Oversaw cross-functional teams and agencies to launch marketing campaigns (affiliate, display, email, search.
Jul 2015 - Jun 2019
Vice President Of Marketing
-Formulated go-to-market strategy for a mobile coupon app and B2B/B2C SaaS platform, increasing app installations by 40% and active users by 35%.-Executed website development and CRO improvement campaigns, reducing cost-per-acquisition by 25%.-Negotiated strategic partnerships with prominent retailers and technology partners.
Jun 2014 - Jul 2015
Director Of Marketing
-Developed growth marketing and customer acquisition plans, re-platforming e-commerce websites and optimizing user experience, resulting in a 40% traffic increase and higher conversion rate.-Boosted sales by 60% through strategic sales optimization with 1P and 3P marketplaces (Amazon, Grainger, Home Depot, MSC, Staples, Walmart) while effectively managing.
Jan 2013 - Jun 2014
Ecommerce Marketing Consultant
(Various)
-Complete marketing audit on both B2C and B2B to ensure the highest achievable ROI/ROAS across online marketing/Ecommerce channels-Apply best practices to online marketing tactics as well as site search and site architecture to ensure high conversion rate on multiple site pages.
Mar 2012 - Dec 2012
Ecommerce Manager
Reed & Barton
- Managed project to replatform both B2C and B2B eCommerce websites. Developed and wrote scope documents by encompassing not only the marketing needs for the site, but the entire organizations.
- Integrated product personalization as well as on-site personalization and best practices to product detail pages and search result pages. Incorporated UX and UI improvements based upon analytics and focus group.
- Implemented and managed affiliate marketing program, content marketing, conversion rate optimization (CRO), loyalty marketing program and datafeed marketing. Managed and optimized channel sales opportunities with.
Sep 2010 - Feb 2012
Ecommerce Account Director
Spinsix
-Managed Affiliate Marketing, Search Engine Marketing, Datafeed Marketing (CSE), Natural Search (SEO) and E-mail Marketing campaigns for a variety of clients-Worked on targeting potential clients and help them build their Ecommerce offering online by providing them a detailed strategy and executing objectives to allow SpinSix clients to grow revenue.
Sep 2007 - Sep 2010
Marketing Manager
Benchmark Brands
-Managed Affiliate Marketing Program-Tracked industry trends for data feed marketing, affiliate marketing, and portal relationships and provide overall recommendations for the continued improvement of these efforts to meet business growth objectives.
Jan 2007 - Aug 2007
Marketing Consultant
(Various)
-Manage day-to-day affiliate activities, including approving new affiliates and answering the affiliate support email box.
Nov 2005 - Jan 2007
Internet Marketing Specialist
-Providing recommendations for clients’ Interactive Media Programs-Analyzing and creating keyword targets for clients’ Search Engine Advertising Programs
Nov 2004 - Nov 2005
Team & coworkers
Colleagues at MIRA Safety
Other employees you can reach at mirasafety.com. View company contacts for 17 employees →
1 education record
Buck Buchanan education
-
Towson University
FAQ
Frequently asked questions about Buck Buchanan
Quick answers generated from the profile data available on this page.
What company does Buck Buchanan work for?
Buck Buchanan works for MIRA Safety.
What is Buck Buchanan's role at MIRA Safety?
Buck Buchanan is listed as Director of Ecommerce and Marketing at MIRA Safety.
Where is Buck Buchanan based?
Buck Buchanan is based in United States, United States, United States while working with MIRA Safety.
What companies has Buck Buchanan worked for?
Buck Buchanan has worked for Mira Safety, Brahmin Leather Works, Jackery, Katapult, and Self Employed - B2B And B2C Clients.
Who are Buck Buchanan's colleagues at MIRA Safety?
Buck Buchanan's colleagues at MIRA Safety include Eric B., Jeremy Parsons, and Brian Carlton.
How can I contact Buck Buchanan?
You can use AeroLeads to view verified contact signals for Buck Buchanan at MIRA Safety, including work email, phone, and LinkedIn data when available.
What schools did Buck Buchanan attend?
Buck Buchanan holds Bachelor Of Science, Mass Communications - New Media from Towson University.
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