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Michael Bui Email & Phone Number
CRM Country Lead
at
Lazada
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 86%
Current company
Role
CRM Country Lead
Location
Ho Chi Minh City, Vietnam, Viet Nam
Company size
Who is Michael Bui? Overview
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Quick answer
Michael Bui is listed as CRM Country Lead at Lazada, a with 11816 employees, based in Ho Chi Minh City, Vietnam, Viet Nam. AeroLeads shows a matched LinkedIn profile for Michael Bui.
Michael Bui previously worked as Regional User Product, CRM Country Lead at Lazada and Senior CRM Executive - Country Lead, Customer Lifecycle Management at Ninja Van. Michael Bui holds Bachelor'S Degree, Marketing from University Of Economics Ho Chi Minh City.
Company email context
Email format at Lazada
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Lazada
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Profile bio
About Michael Bui
A tech-savvy professional with 3 year+ experience in CRM, CDP, Digital in E-Commerce & E-logistic.Known for a can-do attitude with a growth mindset & a passion for product marketing.I aim to contribute to product growth by utilizing power of data to increase customer growth across lifecycles. Eager to leverage marketing data analytics, automation & experiments through a variety of channels, initiatives & segments.
Current workplace
Michael Bui's current company
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Lazada
5 roles
Michael Bui work experience
A career timeline built from the work history available for this profile.
Regional User Product, Crm Country Lead
CRM this time is more about channel growth, customers’ portfolio growth. Mixed of Data & Creative.AI involves, Alibaba in house Algorithm automation…
Senior Crm Executive - Country Lead, Customer Lifecycle Management
Adapt to customer-first strategies. Align with business objectives, partner with data teams for insightful analyses on customer lifecycle, segments & behavior, identifying strategic opportunities. Then conceptualize and implement initiatives in the customer journey.Excelled in the B2C sales channel, driving significant results in Dormant activation, Early-life to mature retention, and Lapsed (churn) reactivation.Plan, set up & launch AWO & ad-hoc campaigns across all CRM touchpoints (e.g., Email, Mobile App Push Notifications, ZNS & Zalo OA messages).Key Achievements:Led Vietnam (VN) lifecycle management, among 6 SEA countries with an average regional contribution of 60%.Delivered the success of the Field Sales channel in the referral program, where VN contributed ~50% in regional referrers & referees.
Mar 2023 - Aug 2024
Crm Project Management Associate - Ecosystems & Program
Manage CRM pillars for ShopeePay, Shopee Mall, ShopeeFood, and a Unilever brand package, focusing on buyer segmentation, promotion, communication, and data analysis. This role executes campaigns across various buyer lifecycle stages, emphasizing activation, acquisition, and churn prevention. Tasks include conducting analyses, implementing A/B testing for user segments, and automating customer journeys through Salesforce. Achievements cover a 35% increase in new buyers, contributing 12% to platform revenue, and enhancing cost efficiency.
Feb 2022 - Nov 2022
Digital Intern
Clients: AB-Inbev, Loréal (Luxe, ACD, CPD)Worked on executing & supporting in:Media Buying (Facebook Ads - CPAS, Google Ads, MSP: Shopee, Tiki)Media Planning (Facebook Ads), Competitor Review
Jun 2021 - Mar 2022
Team & coworkers
Colleagues at Lazada
Other employees you can reach at lazada.com. View company contacts for 11816 employees →
RJ
Rezzy Jupri
Colleague at LazadaIndonesia
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MD
Marites Dumalagan
Colleague at LazadaPhilippines
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MA
Medylin Agolino
Colleague at LazadaCalabarzon, Philippines
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AI
Aqif Izmer
Colleague at LazadaSelangor, Malaysia
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FA
Fauzan Azhari
Colleague at LazadaGambir, Jakarta, Indonesia
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RP
Rachaporn Prechadet
Colleague at LazadaBangkok, Bangkok City, Thailand
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MZ
Moustafa Z.
Colleague at LazadaSingapore
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PS
Patsy Sin
Colleague at LazadaSingapore
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AR
Adhe Radiatna
Colleague at LazadaJakarta, Indonesia
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OL
Onnipha Luengpuangkaew
Colleague at LazadaBangkok, Bangkok City, Thailand
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Rezzy Jupri
Colleague at LazadaIndonesia
View →
MD
Marites Dumalagan
Colleague at LazadaPhilippines
View →
MA
Medylin Agolino
Colleague at LazadaCalabarzon, Philippines
View →
AI
Aqif Izmer
Colleague at LazadaSelangor, Malaysia
View →
FA
Fauzan Azhari
Colleague at LazadaGambir, Jakarta, Indonesia
View →
RP
Rachaporn Prechadet
Colleague at LazadaBangkok, Bangkok City, Thailand
View →
MZ
Moustafa Z.
Colleague at LazadaSingapore
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PS
Patsy Sin
Colleague at LazadaSingapore
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AR
Adhe Radiatna
Colleague at LazadaJakarta, Indonesia
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OL
Onnipha Luengpuangkaew
Colleague at LazadaBangkok, Bangkok City, Thailand
View →
1 education record
Michael Bui education
FAQ
Frequently asked questions about Michael Bui
Quick answers generated from the profile data available on this page.
What company does Michael Bui work for?
Michael Bui works for Lazada.
What is Michael Bui's role at Lazada?
Michael Bui is listed as CRM Country Lead at Lazada.
Where is Michael Bui based?
Michael Bui is based in Ho Chi Minh City, Vietnam, Viet Nam while working with Lazada.
What companies has Michael Bui worked for?
Michael Bui has worked for Lazada, Ninja Van, Shopee, and Publicis Groupe.
Who are Michael Bui's colleagues at Lazada?
Michael Bui's colleagues at Lazada include Rezzy Jupri, Marites Dumalagan, Medylin Agolino, Aqif Izmer, and Fauzan Azhari.
How can I contact Michael Bui?
You can use AeroLeads to view verified contact signals for Michael Bui at Lazada, including work email, phone, and LinkedIn data when available.
What schools did Michael Bui attend?
Michael Bui holds Bachelor'S Degree, Marketing from University Of Economics Ho Chi Minh City.
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