Michael Busack Email & Phone Number

Boston, MA, US

Harvard, Lincoln, And Concord, MA

Lincoln, Massachusetts, United States

- Oversee all aspects of operations of a portfolio of cultural destinations and recreation sites including Fruitlands Museum (Named #2 History Museum in the Nation in the 2022 USA Today 10 Best Readers' Choice Poll), the Old Manse, the historic home of Ralph Waldo Emerson and Nathaniel Hawthorne at the site of the "shot heard 'round the world" in Minuteman.

Hingham, MA

• Provide strategic leadership of Marketing, Communications, and Performance for the largest community school for the arts in New England with over 4,500 students on three campuses and in community partnerships in 32.
• Ensure SSC's mission and creative vision are represented in internal and external communications and brand identity, while aggressively measuring and growing the Organization's visibility and marketing standards.
• Act as the Organizations'… Show more
• Act as the Organizations' Marketing, Communications, and Performance executive team representative, and thought leader for internal and external committees including board of trustees, development initiatives and.
• In the first 6 months, led a successful effort to reimagine the Organization's brand language and visual identity, including a redesigned web page and engaging new portfolio of visual assets.
• Transformed the staffing, workflow, process and metrics for my department, drastically reducing overhead and increasing efficiency. Show less

Newburyport, MA / Boston, MA

• Planned, developed and executed large-scale media programs to drive awareness of major international lifestyle and consumer technology client programs and innovation.
• Counseled clients and internal staff on creative public relations programs, thought leadership, and innovative social media campaigns.
• Led and mentored junior staff on large, dynamic teams across several agency clients.

Boston, MA

• Worked across entire agency client roster to develop sophisticated media strategy and deliver high-volume, multi-platform placements.
• Managed layered staff public relations approach for complicated, high-profile clients including the Boston Red Sox, Liverpool Football Club, the Head of the Charles Regatta, New England Revolution, Santander Bank, the.
• Led organizational planning and development of annual client editorial calendars and… Show more Worked across entire agency client roster to develop sophisticated media strategy and deliver high-volume, multi-platform.
• Led organizational planning and development of annual client editorial calendars and long-term opportunity planning, as well as client expert source opportunity development.
• Discovered and nurtured long-term new business leads with major brands leading to large investment clients. Show less

• · For 8 months filled in key roles of the Director of Marketing and Communications while the position was vacant.
• Successfully created and executed complex press strategy for the opening of the Museum’s extension designed by Renzo Piano resulting in 600+ regional, national and international media spots, architectural reviews, and.
• Contributed to an attendance increase of more than 65% of… Show more
• Contributed to an attendance increase of more than 65% of annual average during first year of employment.
• Participated in dozens of press tours and previews leading to extension opening.
• Successfully planned and managed opening press event which attracted more than 100 journalists and garnered an abundance of press and visibility.

• Developed a detailed communications strategy to establish museum houses, programs, and collections as a leading interpretive source of Early American History leading to a 70% attendance increase in my first year.
• Fostered relationships with local, regional and national media in both general and niche Fine Art markets resulting in a major increase in visibility for the museum, programs, and Deerfield Inn Restaurant.
• Designed and implemented customer survey initiatives to create… Show more
• Designed and implemented customer survey initiatives to create detailed visitor profiles and manipulate publicity strategies. Show less

North Andover, MA

• Covered an exclusive beat including three towns, a regional school district, as well as local and national politics.
• Contributed regular features and profiles for the daily and Sunday editions.
• Forged close working relationships with local civic leaders and town residents.

• Generated on-deadline content for the City and Region section.
• Contributed to more than 120 articles including breaking news, features, and enterprise pieces.

• Directed a staff of more than 200 students and professionals in the production of the oldest independent collegiate publication in the nation.
• Taught entry-level reporting, writing, graphic design, layout and business management to undergraduate peers.
• Led staff in the creation of several original endeavors including the creation of a new Web site, four full-sized magazines, and several original marketing campaigns.

Bachelors Of Science, Journalism And Political Science

Education record

Education record