Michael Buttrey Email & Phone Number

Herndon, Va, Us

Founded in 2011, VRT Consulting, LLC provides General Management consulting services with a strong emphasis on Product Management, in all its forms. Over the years we've helped small companies and fortune 500 companies develop, manage, and grow products and services.Engagement examples include:• Working with a Fortune 100 media company to operationalize a new line of business. Defined the general operating model and 5-year plan for the LOB, including organizational structure; management reporting needs, tools, and reports; infrastructure requirements; operational support requirements; and account management practices. • Building a framework for a Fortune 100 communications company to connect the functions supported by back-end systems with their customer journeys. Framework allows for the rapid connection of systems impairments to negative impacts to customer experience. It can also help predict what Customer Care groups and/or functions will be impacted by a systems issue.• Providing a new market entry assessment for a satellite and geospatial services provider. Evaluated internal assets & capabilities; new market requirements; and defined deltas between the two. Created multiple artifacts enable the new line of business, including a platform framework, a market segmentation & prioritization framework, competitive assessment & SWOT analysis, customer support requirements, integration support requirements, and a high-level technical overview.

Not a full "Gap Year", but a six-month sabbatical to recharge the batteries and get a number of personal projects done. Spent much appreciated time with the kids when they were home from school over the summer and fall holidays; helped my parents transition into a retirement community and sell their house; remodeled a bathroom; refinished furniture; painted; and rode and raced my bicycle, among other things. Was a much-needed break.

Philadelphia, Pa, Us

Responsible for Product Management of Comcast’s Syndicated CPaaS offering and Network Infrastructure & Tools portfolio, including partner engagement and P&L. - Led the initial engagement, service definition, contract negotiation & codification, installation, and operation of a multi-year CPaaS service valued at ~$1B. - Awarded Excellence Award in Delivery from our Partner for the implementation of our CPaaS solution. The program tracked green across multiple metrics over an 18-month program. - Developed a new line of business in the B2B space (XMeter Service), positioned as our entry point into a broader portfolio of B2B products including Proactive Network Maintenance, Capacity Planning, and Distributed Access Architecture capabilities including virtual Cable Modem Termination Systems, Profile Management, Spectrum Management, and Access Network Telemetry services.

Philadelphia, Pa, Us

Line of business owner for Comcast’s Wholesale Voice Services BU including day-to-day operational control for the product line, P&L, strategic planning, and other activities. Served as the “face of the business” among various internal and external support organizations and stakeholders. - Put in place the operational processes and tools enabling a 5-year revenue CAGR of 67%. - Created enhanced revenue and MOU forecasting tool and supporting process to better understand the growth in the business. Worked directly with Engineering and Operations to define operational metrics and targets for the Wholesale hardware. - Championed, selected, and implemented a new Least Cost Routing platform and associated reporting infrastructure that was fundamental to the growth and success of the business. - Managed customer expectations and experience throughout the customer life cycle.

Atlanta, Georgia, Us

Managed team developing a rigorous, metrics-driven approach to evaluate sales results, opportunity pipeline, and sales performance through modeling, reporting, and analytics. - Envisioned, deployed, configured, and managed a Sales Force Automation (SFA) tool, tiered training classes, and related collateral supporting 400 Reps, Managers, Directors, and VPs. - Represented the requirements of multiple Sales Channels in the development of a new quoting tool that minimizes re-keying of data, ensures data integrity, and reduces cycle time and cost. - Streamlined the Rules of Engagement and Rules of Assignment which dictate how different channels compete or cooperate on an opportunity. Worked with HR and Compensation to manage conflicts. - Worked with Marketing to create measurable marketing campaigns including vendor-sourced lead list distribution, a customer referral program, a reference customer program, and external tele-leads.

Burlington, Ma, Us

Managed team of product managers supporting new products such as Managed Network Services, Managed IP PBX, Conference Calling, and Internet Conferencing (WebEx). - Developed the positioning, collateral content, and training materials for One Communications release of its three most popular new products. Trained the trainer on value prop and differentiators. - Created cold-call campaign and associated script which doubled the take rate from previous efforts. - Established a lead generation and lead pass model for new Managed IP PBX product that delivered a funnel of 90 opportunities worth $2.8M in six weeks. - Responsible for day-to-day partner management with Cisco Systems. - Provided product forecasting (revenue and COGs) for Finance and Supply Chain Management. - Represented One Communications with customers, channel partners, and analyst community.

Helping clients understand their customers and their markets to deliver unique, valuable, and profitable products and services. Strategic and tactical engagements covering: - Product strategy, positioning, and pricing - Product development, management, and marketing - Go-to-market strategy - Lifecycle management - Change management - Website development, functionality, and UI - Business development, channel partner development - Program management - Collateral and content development - Rollout and training strategy - Technology and technical development

Brought in to develop a prototype into a working product and service. Delivered a operational site with customers, output and investors.- Secured first customer, Polk Audio, and ensured that their commission was online in time for Zadby’s Beta launch at SXSW Interactive, where we signed up 70 freelance video producers- Courted and procured freelance video producers to create videos for Polk Audio resulting in two approved videos and 250,000+ views with an effective CPM of $8, including all development costs- Created Product roadmap and prioritized activities based on resources and objectives- Established the strategic marketing plan including a Jump-Start Program, Private Beta, and Channel Partner Program. Developed the associated content and collateral to support the initiatives- Worked with Angels and VCs to secure financing, including negotiation of equity, valuation and terms- Submitted a patent application and service marks to protect Zadby’s intellectual property

Overland Park, Kansas, Us

Directed team of 47 product managers and product marketing managers across nine time zones supporting all of Sprint’s wide-area networking products including frame relay, ATM, IP, MPLS, IP VPN, Ethernet, domestic and international private line, Managed Network Services, and Managed Security Services. - Directly responsible for global product portfolio representing over $2.4B in annual sales. - Created the four most successful and profitable wireline data products of the past 10 years resulting in $440M incremental revenue in 2006 alone. - Accountable for the integration of product management and product marketing functions. - Communicated product portfolio strengths to account teams, customers, media, and analyst community through white papers, press releases, and direct briefings and presentations. - Defined product roadmaps with internal resources, strategic partners and vendors to ensure timely delivery of leading-edge technologies, products, and services.

Overland Park, Kansas, Us

Lead team of product managers supporting Sprint Nextel’s wireless consumer data applications including location based services, wireless web, alerts, applications, games, and the NASCAR Nextel FanView. - Directed the successful mitigation of a significant and visible technical issue with a product. - Initiated overhaul of wireless web platform to deliver improved customer experience. - Renegotiated multiple contracts, including savings of 20% for one product line.

Overland Park, Kansas, Us

Headed team of product managers supporting all of Sprint’s wide-area networking products including frame relay, ATM, IP, MPLS, IP VPN, private line, Managed Network and Managed Security Services. - Conceived of, developed, and managed the deployment of Sprint’s Peerless IP network and suite of services tailored to the federal government and security-conscious enterprises. - Launched Sprint’s flagship data networking product: MPLS VPN with suite of value-added services. Differentiated product by bundling previously value-added services as product features. - Initiated and drove corporate-wide data product simplification initiative designed to make products easier to understand, sell, install, and support. Project saves $99M over three years while improving product set and customer experience. - Successfully mitigated a $20M customer situation through determining an alternate solution and selling that solution both within Sprint Nextel and executive management of the customer

Overland Park, Kansas, Us

Managed team of product managers who delivered innovative Internet Protocol based products and services as well as support systems required for sales, installation, and service assurance. - Directly responsible for IP Shared Tenant, from concept through execution, that delivered $10MM in incremental and profitable revenue in first year of implementation. - Conceived of and managed deployment of the SprintLink Layer 2 Services portfolio, one product of which was selected as a finalist for Best In Show at Network + Interop for Enterprise Network Infrastructure (SprintLink Frame Relay). Portfolio drove $70M incremental revenue over three years.

Benefits Factory was an innovative eHealthcare corporation providing Internet-enabled healthcare administration services to large, self-insured corporations. - Refined business model and partnership strategies. Created marketing collateral including business plan, investor slide presentations, and detailed financial model. - Created initial design of proprietary internal systems, outsourced services, internally modified third-party software, and B2B interfaces. - Defined organizational model, staffing plan, and infrastructure needed to support organization. - Worked with legal counsel to establish rules of corporate governance including corporate structure, employment agreements, employee option plan, and stock purchase agreements.

Startup e-commerce site targeting collegiate market delivering hardware, software, financial services, telecommunications services, and modern rewards program. - Built and managed talented team of 17 product/project managers, graphic artists, and developers. - Administered relationship with outsourced development partner with 12 additional developers. - Produced and managed four separate budgets totaling over six million dollars per year. - Managed all platform decisions including hardware, software, and outsourced services. - Negotiated strategic partnerships and executed contracts with partners and suppliers.

Chicago, Illinois, Us

Business analyst with a global professional services firm concentrating in strategic, organizational, operational, and information technology consulting. - Developed and deployed global, web-based, risk remediation system for Year 2000 issues at major US automobile manufacturer. Mentored Y2K process managers. Spearheaded data conversion. - Worked with Senior VP developing data model for internal knowledge management system and processes and procedures for capturing intellectual property. Built proof of concept prototype.

Houston, Texas, Us

Coordinated day-to-day operations at the USA Cycling account including interfacing with client executives, representing EDS/USA Cycling at national events, and managing IS development team. - Designed, coordinated, and developed Cyclers, a user-friendly National Championship registration system. Analyzed rider registration practices at events, and implemented procedural and system changes resulting in 40% increase in efficiency. - Developed multimedia application showcasing USA Cycling organization and its athletes using state-of-the-art video, audio, graphics, and text. - Constructed National Off-Road Bicycling Association results/ranking system that captures race results from across the country and calculates ranking on regional and national levels.Systems Engineer, General Motors Credit Card, 1993-1994: Designed, coded, tested, and implemented changes affecting eight million credit card users.

Mba, General Management

Ba, Spanish And Latin American Studies

Education record

Education record