Michael Cairns Email & Phone Number

New York, Ny, Us

Washington, Dc, Us

Lead APA Publishing's Sales, Marketing and Customer Engagement teams for the research, higher ed, professional, and trade markets for APA’s Office of Publications & Databases. Working both directly and via channel partners, my team is responsible for delivering over $100mm in annual revenue.Member of the division’s executive management team. Reorganized marketing and sales approach to optimize our B2B and B2C marketing strategies for key markets: institutional libraries, researchers, the higher education adoption market, and the trade book market. Defined objectives across core programs and implemented measurement models to define how team members attain their goals and advance the objectives of the organization.Implement new, proactive approach to channel and partnership management with a focus on expanding revenue opportunities with existing partners and opening up new revenue channels with new partners.Originally hired as strategy consultant on variety of projects beginning in 2019.

Washington, Dc, Us

Supported variety of projects including expansion into Higher Education market.

Founded a digital strategy, business process re-engineering and content management consulting practice in 2006. Conducted strategy projects and retained as interim executive in several executive roles and also an investor and business founder in several digital publishing start-up businesses.Clients include: American Psychological Association, Institute of Electrical and Electronics Engineers (IEEE), Vistria, Book Industry Study Group (BISG), Klopotek AG, American Library Association, American National Standards Institute, TA Associates, Wiley, Reed Elsevier, AARP, Cengage, Simon & Schuster, OCLC, SharedBook Inc. Hewlett Packard, Berlitz International, Inc. Turner Broadcasting, Inc., InterPublic Group, Fremont Macanta, The Beckway Group

Oxford, England, Gb

* Public company with revenues of $20mm* Elevated to CEO and Board in 2014* Raised £10mm ($15mm) in new equity in 2015* Reorganized operating structure and reduced headcount 15%* Restated 2013 (reported) statutory accounts due to improper reporting* Implemented project based (cost) accounting process and policy* Launched company's first cloud software deployment* Launched Ingenta Open, company's first new product in more than five years

Ann Arbor, Michigan, Us

* Launched industry first web-based custom textbook publishing solution for college educators* Established partnership & co-branding program with major universities and booksellers* Created first of its kind large-scale content library using licensed content from over 150 publishers* Managed sales and client support team

Founded a digital strategy, business process re-engineering and content management consulting practice in 2006. Conducted strategy projects and retained as interim executive in several digital executive positions and also an investor and business founder in several digital start-up businesses.Clients include: OCLC, WoltersKluwer, SharedBook, Book Industry Study Group, Museum of Fine Arts, Berlitz International, Inc. Abercrombie and Kent and those listed above.

Waltham, Ma, Us

Interim role assisting division CEO in the management of global print production department and project planning and implementation of digital product development projects. Managed $40MM budget.

Redwood Shores, Ca, Us

* CEO/Founder of news aggregation platform* Launched start-up news aggregation platform (Week'sBest) to curate content across 1,000 topic areas* Built financial and funding model for $10mm raise and conducted investor meetings * Managed editorial and content management teams (on staff and third party)* Created partnerships and content relationships across 1,000 topic segments

Dublin, Oh, Us

Provided strategic consulting and business development expertise to the senior executive team on a variety of projects.

Chatham, Nj, Us

Digital provider of professional business information and services sold via subscription. * Grew top line revenue over 70%: $32MM - $55MM* Transformed EBITDA from $3mm loss to 16% margin* Achieved subscriber renewal rate over 95%: Best performing business unit within CIG* Reduced global headcount 30%* Acquired five companies* Transformed company from print to digital in all aspects of operation* Responsible for 200 personnel working in offices in US, UK and Australia* Managed sale of R.R. Bowker business from Reed Elsevier to CIG in 2001Brands/companies included Books In Print, Pubnet, Pubeasy, Ulrichs Periodicals, Simba Information, MIR/PubTrack, ISBN and Syndetics Solutions, KG Saur and Literary Marketplace.

Gb

Managed various projects for publishing and media companies such as Simon & Schuster, Pearson, Thompson (Cengage), Ogilvy & Mather, InterPublic Group, Turner Broadcasting and Bertelsmann. Responsible for billing between $200,000 and $2.5 million per project. Led 3-10 team members per project, establishing deliverables, scheduling, maintaining budget and providing assignments. Senior on-staff publishing expert.

Mba, Finance

Ba, European History

High School Diploma, Sheer Enjoyment