• Led a team of 4-5 designers, from Jr. to Sr. levels, focused on improving processes, feedback, and outcomes for the content creators that drive Twitch’s business.• Led product design for eight cross-functional product teams across three internal orgs. Collaborated with product and engineering leaders to define strategy, prioritization, and roadmaps across a broad portfolio of experiences. • Established design strategy for Twitch's offline creator experiences and aligned cross-functional partners around product-experience tenets and guidelines.• Led design strategy and design of multiple company-priority initiatives, most notably Twitch Alerts which drove 11-20% increases in revenue and audience engagement for creator customers.• Developed and supported my team’s design craft, influence, and customer insight through all phases of the design process. Initiated and successfully advocated for two team-member promotions (I to II, II to Senior).• Partnered with Twitch Design Operations to create a definition for Principal role, improve level wayfinding for Jr. and mid-level designers, and create tooling for growth that mapped to the practical differences between designers at different levels.• Led a 4-hour course for Twitch designers on "designing into ambiguity" and "product thinking for designers," leveraging a customer-modeling framework based on behavioral psychology that I developed as a Principal.

• Led a team of three designers, from Jr. to Sr. levels, focused on facilitating and improving Twitch’s core differentiator: live creator engagement with their viewer customers.• Led product design for three distinct cross-functional teams across two internal orgs. Collaborated with product and engineering leaders to define strategy, prioritization, and roadmaps across a focused portfolio of experiences. • Established an experience-design charter for the product-experience space, including mission, vision, strategy, customer-experience outcomes, quantitative metrics, and cross-team engagement model.• Led design on product experiences that drove 7-9% increases in engagement with over 70% customer retention across all new creator tools.

• Conceived and designed innovative product experiences for Twitch’s Commerce org that drove 4-8% revenue increases for creator customers and Twitch.• Led high-risk, high-impact projects that spanned multiple orgs through conception, validation, execution, and launch.• Led large-scale analytical ideation and future-casting exercises that informed Twitch Monetization's multi-year strategy, in collaboration with the org’s VP of Product.• Lead team-purpose discovery exercises for new cross-functional teams and for Twitch Design.• Mentored designers across the company. Led weekly meetings with design leads that focused on developing customer-centric design strategy and skills through discussion.• Developed, documented, and presented a user-modeling framework in collaboration with UX Research and built for product managers and designers at Twitch.

• Led high-risk high-impact projects in Twitch's Monetization org, including a new games store within Twitch, multiple experiences for Seasons 1 and 2 of the Overwatch League, and Subscriber/PPV viewing on Twitch.• Collaborated with Design, Product, Engineering, Business, and Product Marketing stakeholders across Twitch up to the VP level.• Wrote after-action reports on major project initiatives to collect, analyze, and disseminate customer and process learnings.• Prepared, conducted, analyzed, and implemented learnings from novel user research.

• Designed developer experiences for Amazon Appstore's creator portal.• Designed a new mobile portal for developer analytic reports.• Collaborated deeply with product and engineering on modular componentry to support public-facing landing and help pages for Appstore and Alexa Skills.• Collaborated deeply with engineering and technical teams on manifest-support for non-binary apps.

• Designed and executed new consumer apps based on proprietary tech for iPhone and Android.• Contributed as a project lead from inception through experience design, wireframing, visualdesign, identity and branding, post-launch marketing and user outreach.• Conducted BOCR analysis and design exploration for potential products, and collaborated withdevice and platform engineer teams in execution.

• Led strategic design, UI/UX design, and user analysis of record-setting sales events on Steam.• Led visual branding, messaging, and UX design of online brand introduction of Counter-Strikefranchise and transition to Counter-Strike: Global Offensive.• Evangelized for greater user input, product discoverability, and meaningful social integration inSteam Store.• Contributed on ideation and critical-feedback phases for multiple teams treating free-to-play games, in-game economies, competitive pricing strategy, and hardware design.

• Developed business plan, product offerings, brand and market strategy, and UI/UX design anddevelopment for communications startup.