Michael Caldwell Email & Phone Number

Seattle, Washington, US

San Francisco, California, US

• Led a team of 4-5 designers, from Jr. to Sr. levels, focused on improving processes, feedback, and outcomes for the content creators that drive Twitch’s business.
• Led product design for eight cross-functional product teams across three internal orgs. Collaborated with product and engineering leaders to define strategy, prioritization, and roadmaps across a broad portfolio of.
• Established design strategy for Twitch's offline creator experiences and aligned cross-functional partners around product-experience tenets and guidelines.
• Led design strategy and design of multiple company-priority initiatives, most notably Twitch Alerts which drove 11-20% increases in revenue and audience engagement for creator customers.
• Developed and supported my team’s design craft, influence, and customer insight through all phases of the design process. Initiated and successfully advocated for two team-member promotions (I to II, II to Senior).
• Partnered with Twitch Design Operations to create a definition for Principal role, improve level wayfinding for Jr. and mid-level designers, and create tooling for growth that mapped to the practical differences.

San Francisco, California, US

• Led a team of three designers, from Jr. to Sr. levels, focused on facilitating and improving Twitch’s core differentiator: live creator engagement with their viewer customers.
• Led product design for three distinct cross-functional teams across two internal orgs. Collaborated with product and engineering leaders to define strategy, prioritization, and roadmaps across a focused portfolio of.
• Established an experience-design charter for the product-experience space, including mission, vision, strategy, customer-experience outcomes, quantitative metrics, and cross-team engagement model.
• Led design on product experiences that drove 7-9% increases in engagement with over 70% customer retention across all new creator tools.

San Francisco, California, US

• Conceived and designed innovative product experiences for Twitch’s Commerce org that drove 4-8% revenue increases for creator customers and Twitch.
• Led high-risk, high-impact projects that spanned multiple orgs through conception, validation, execution, and launch.
• Led large-scale analytical ideation and future-casting exercises that informed Twitch Monetization's multi-year strategy, in collaboration with the org’s VP of Product.
• Lead team-purpose discovery exercises for new cross-functional teams and for Twitch Design.
• Mentored designers across the company. Led weekly meetings with design leads that focused on developing customer-centric design strategy and skills through discussion.
• Developed, documented, and presented a user-modeling framework in collaboration with UX Research and built for product managers and designers at Twitch.

San Francisco, California, US

• Led high-risk high-impact projects in Twitch's Monetization org, including a new games store within Twitch, multiple experiences for Seasons 1 and 2 of the Overwatch League, and Subscriber/PPV viewing on Twitch.
• Collaborated with Design, Product, Engineering, Business, and Product Marketing stakeholders across Twitch up to the VP level.
• Wrote after-action reports on major project initiatives to collect, analyze, and disseminate customer and process learnings.
• Prepared, conducted, analyzed, and implemented learnings from novel user research.

Seattle, WA, US

• Designed developer experiences for Amazon Appstore's creator portal.
• Designed a new mobile portal for developer analytic reports.
• Collaborated deeply with product and engineering on modular componentry to support public-facing landing and help pages for Appstore and Alexa Skills.
• Collaborated deeply with engineering and technical teams on manifest-support for non-binary apps.

• Designed and executed new consumer apps based on proprietary tech for iPhone and Android.
• Contributed as a project lead from inception through experience design, wireframing, visualdesign, identity and branding, post-launch marketing and user outreach.
• Conducted BOCR analysis and design exploration for potential products, and collaborated withdevice and platform engineer teams in execution.

Bellevue, WA, US

• Led strategic design, UI/UX design, and user analysis of record-setting sales events on Steam.
• Led visual branding, messaging, and UX design of online brand introduction of Counter-Strikefranchise and transition to Counter-Strike: Global Offensive.
• Evangelized for greater user input, product discoverability, and meaningful social integration inSteam Store.
• Contributed on ideation and critical-feedback phases for multiple teams treating free-to-play games, in-game economies, competitive pricing strategy, and hardware design.

Seattle, WA, US

• Developed business plan, product offerings, brand and market strategy, and UI/UX design anddevelopment for communications startup.