Michael Campanaro Email & Phone Number

Sarasota, FL, US

Sarasota, Florida, US

• Established Porters in August 2020 as an ecommerce marketing consultancy that elevates brands with strategic project management and marketing services.
• Lead all business development and company growth from the ground up and scaled client growth through retention building strategies and cold lead generation.
• Achieved 67% annual revenue growth from year 1 to year 2 from $280k - $470k managing a team of 11 internal and external contractors and employees.
• Manage companies ranging in size from $200m/year to complete start-ups, with results ranging from launching new brands to assisting in the sale of 3 private companies.
• Oversee strategic consultant coaching for clients in digital marketing, creative direction, project management, web development, and email marketing.
• Create ecommerce & marketing podcasts, blog articles, and LinkedIn content for brand authority in industry space as well as leverage for client growth.

Waitsfield, VT, US

• Lead direction for e-commerce and customer experience strategy
• Streamline efficiency on internal digital processes & solutions
• Strategic planning for marketing initiatives including social media, events, and promotions
• PPC management to increase traffic and drive revenue for direct and Amazon channels
• Report and monitor weekly analysis of online sales, social media impact and advertising
• Oversee internal and external design projects & tasks for web, print, and photography assets

New York, New York, US

• Manage client expectations through meetings, reports, and timely and complete communication
• Track, report and regulate major client issues through a custom PRM tool
• Ensure up to date documentation of all deliverables
• Consistent updates of status to internal and external stakeholders
• Manage shared resources effectively
• Work with the Quality Assurance Team to create and maintain test cases and testing scenarios

US

• Develop and maintain the e-commerce plan performance goals, strategy, and budget.
• Implement and train team on Wrike, project management software.
• Establish framework for on-going evaluation of e-commerce capabilities, with emphasis on improving user experience and driving conversion rates with both transactional accounts and big accounts.
• Effectively leverage social media platforms, email marketing campaigns, SEO and SEM, company blog and site content, as well as digital advertising campaigns to increase new customers, site visits, conversions, and.
• Lead cross-departmental e-commerce driven brand campaigns to generate online and offline sales while create healthy awareness with an expanded percentage of the desired target demographic, and engage existing customers.
• Develop web analytics metrics for measuring key performance indicators; analyze data and conduct testing to improve conversion on site as well as via social media, blog, and email marketing.

Mount Kisco, New York, US

• Manage and build all e-commerce operations
• Increase online revenue and customer engagement
• Implement digital marketing strategies
• Manage United Kingdom and United States online retail platforms
• Identify website issues, missing/inconsistent product data and improve user experience
• Lead google analytics, Adwords, and all other merchant marketing

• Actively manage all products and categories on Magento.
• Manage content, stocks, and data for 390+ SKU's
• Initialize advanced solutions for stock management and sales channel fulfillment.
• Manage google anayltics, adwords, adroll and merchant marketing.
• Collaborate with cross-functional partners to manage all aspects of the E-commerce business.
• Evaluate, prioritize, develop, manage, implement and test eCommerce initiatives.

Tybee Island, GA, US

• Launched and branded a company that delivered incredible growth and demand for services and products due to strong customer relationship building, product knowledge, and an engaging retail environment. Also, created a.
• Managed all aspects of business operations, employee engagement,marketing, sales and customer experience.
• Developed and maintained positive long-term trade relationships with industry leading brands in Kiteboarding and action sports.
• Directed a team of designers and programmers to build a cohesive, well-branded website.
• Oversaw product placement, content, and web ads within site.
• Rebranded company logo, website, and brand in order to stimulate sales to a broader audience.

• Launched this company as a second business under the AOK umbrella to increase overall revenue and promote an exclusive product within North America. AOK Distribution achieved exclusive North American distribution.
• Negotiated exclusive North American distribution rights for the sales of ShinnKiteboard products to retailers and consumers.
• Led national business operations including logistics such as pricing, shipping, buying, and selling as well as structure of North American distribution chain.
• Established North American brand presence through advertising, promotions,and events (i.e. captivating and engaging trade show exhibition booths).
• Motivated and managed team of representatives to promote brand nationally.
• Opened and manage new accounts in a very competitive niche market.