Michael Campanaro Email & Phone Number

Sarasota, Fl, Us

Sarasota, Florida, Us

•Established Porters in August 2020 as an ecommerce marketing consultancy that elevates brands with strategic project management and marketing services.•Lead all business development and company growth from the ground up and scaled client growth through retention building strategies and cold lead generation.•Achieved 67% annual revenue growth from year 1 to year 2 from $280k - $470k managing a team of 11 internal and external contractors and employees. •Manage companies ranging in size from $200m/year to complete start-ups, with results ranging from launching new brands to assisting in the sale of 3 private companies. •Oversee strategic consultant coaching for clients in digital marketing, creative direction, project management, web development, and email marketing. •Create ecommerce & marketing podcasts, blog articles, and LinkedIn content for brand authority in industry space as well as leverage for client growth.•Highly proficient in managing, training, and guiding internal teams and external resources to build a strong foundation for company growth.•Manage Shopify and Shopify Plus shops for domestic and international brands including the establishment of U.S storefronts for emerging international brands.•Highly proficient in creative direction, branding, and managing external teams for graphic design, photography, video production, and content creation. •Website development project management with proficient skills in HTMLl, CSS, and communication for front-end and back-end development

Waitsfield, Vt, Us

• Lead direction for e-commerce and customer experience strategy • Streamline efficiency on internal digital processes & solutions • Strategic planning for marketing initiatives including social media, events, and promotions • PPC management to increase traffic and drive revenue for direct and Amazon channels • Report and monitor weekly analysis of online sales, social media impact and advertising • Oversee internal and external design projects & tasks for web, print, and photography assets • Reposition brand's placement in the industry with quantitative & qualitative data analysis • Responsible for leading a full site migration from Drupal platform to Shopify Plus • Direct, and oversee the development & management of online store hosted with Shopify Plus • Facilitate creative direction on packaging, branding, and video production • Support for Amazon enhanced brand content, brand store, and web to Amazon advertising

New York, New York, Us

• Manage client expectations through meetings, reports, and timely and complete communication• Track, report and regulate major client issues through a custom PRM tool • Ensure up to date documentation of all deliverables• Consistent updates of status to internal and external stakeholders• Manage shared resources effectively• Work with the Quality Assurance Team to create and maintain test cases and testing scenarios• Act as the technical lead for third party integrations• Create clickable wire frames for website build, maintenance, and optimization projects.• Describe what the system, process, or product/service must do in order to fulfill the business requirements in the form of functional specifications.• Identify and document the needs of the client and translate them into user requirements.• Clarifying, defining and planning requirements for website updates and implementation.• Providing estimates for new requests and changes to websites.• Working with project managers to review new requests and changes to websites.• Collaborating with development team and project managers to review functionality and tasks.• Being a resource for project manager questions and client escalations • Updating and providing documentation for new features and integrations.

Us

• Develop and maintain the e-commerce plan performance goals, strategy, and budget.• Implement and train team on Wrike, project management software. • Establish framework for on-going evaluation of e-commerce capabilities, with emphasis on improving user experience and driving conversion rates with both transactional accounts and big accounts.• Effectively leverage social media platforms, email marketing campaigns, SEO and SEM, company blog and site content, as well as digital advertising campaigns to increase new customers, site visits, conversions, and reduce CPA.• Lead cross-departmental e-commerce driven brand campaigns to generate online and offline sales while create healthy awareness with an expanded percentage of the desired target demographic, and engage existing customers more deeply.• Develop web analytics metrics for measuring key performance indicators; analyze data and conduct testing to improve conversion on site as well as via social media, blog, and email marketing.• Develop and optimize SEO and SEM, as well as keyword-rich content strategy• Effectively partner with wide-reaching account partnerships to drive trial and engagement.• Innovate in the transactional buying cycle by improving what is working via e-mail marketing and web store development, while optimizing and developing services, products, and product mix.• Effectively partner with colleagues and senior marketing leadership and throughout the organization to deliver forward-looking e-commerce key trends.• Implemented Intercom Live Chat feature to streamline customer service communication and increase revenue with automated marketing messaging. • Conceptualize, plan, record and edit a full podcast season with industry leading guests.

Mount Kisco, New York, Us

• Manage and build all e-commerce operations• Increase online revenue and customer engagement• Implement digital marketing strategies• Manage United Kingdom and United States online retail platforms• Identify website issues, missing/inconsistent product data and improve user experience • Lead google analytics, Adwords, and all other merchant marketing• Achieve and report monthly, annual and yearly goals• Conceptualize, plan and oversee site redesign

• Actively manage all products and categories on Magento.• Manage content, stocks, and data for 390+ SKU's • Initialize advanced solutions for stock management and sales channel fulfillment. • Manage google anayltics, adwords, adroll and merchant marketing. • Collaborate with cross-functional partners to manage all aspects of the E-commerce business.• Evaluate, prioritize, develop, manage, implement and test eCommerce initiatives.• Identify website issues, missing / inconsistent product data, and images.• Manage the full product lifecycle within e­commerce platform and for a multi-store Magento setup.• Achieve monthly, quarterly and annual productivity goals.• Provide support for Salesforce, Desk.com operations and management.• Implement new plug-ins/extensions to improve productivity. • Setup outside sales channels and managed order through outside fulfillment centers.• Increase site speed results by 27%• Oversee creation of product highlight pages to increase presences of top performing products.

Tybee Island, Ga, Us

Launched and branded a company that delivered incredible growth and demand for services and products due to strong customer relationship building, product knowledge, and an engaging retail environment. Also, created a successful alignment of the business within the action sports industry and outdoor lifestyle demographic.• Managed all aspects of business operations, employee engagement,marketing, sales and customer experience. • Developed and maintained positive long-term trade relationships with industry leading brands in Kiteboarding and action sports.• Directed a team of designers and programmers to build a cohesive, well-branded website. • Oversaw product placement, content, and web ads within site. • Rebranded company logo, website, and brand in order to stimulate sales to a broader audience.• Initiated and managed strong social media presence and promotions through all social media platforms.• Managed online e-commerce market as well as brick and mortar retail location.

Launched this company as a second business under the AOK umbrella to increase overall revenue and promote an exclusive product within North America. AOK Distribution achieved exclusive North American distribution rights to Shinn, a premium kite board brand.• Negotiated exclusive North American distribution rights for the sales of ShinnKiteboard products to retailers and consumers. • Led national business operations including logistics such as pricing, shipping, buying, and selling as well as structure of North American distribution chain.• Established North American brand presence through advertising, promotions,and events (i.e. captivating and engaging trade show exhibition booths).• Motivated and managed team of representatives to promote brand nationally.• Opened and manage new accounts in a very competitive niche market.• Created online market experience for both consumers and wholesalers to purchase products directly while increasing customer experience, profit, and brand recognition.