* Responsible for program and product management, sales engineering, training and vendor/partner/client relationship management.* Implementing mobile, cloud-based fintech, featuring payment processing, communication and loyalty solutions, for business and government.

* CreditShop, Inc., Austin, TX - Led Marketing Operations activities, working with credit risk, marketing and technology teams, as well as credit bureaus, direct marketing and data management vendors. Online consumer lending enabled by Cloud Lending solution built on Salesforce.com.* InCadence, Inc., San Francisco, CA - Provided clients with project management, business analyst, data management, training, reporting and other Salesforce.com integration and administration services.

* Responsible for launching salesforce management and marketing information systems for 2,000+ relationship managers across the UK.* Utilized internal and external data, with new profit/pricing models and segmentation, to optimize contact strategies, credit risk and sales operations.* Developed and delivered training for the multi-country rollout of new relationship management strategies, business processes and technologies.

* Executive Committee member reporting to the CEO on a two-year assignment, resulting in the successful turnaround of the credit card business.* Reorganized separate Program Management, Marketing Communications, List Management, Change Delivery and Governance teams, into one group of 80 personnel.* Drove process improvements in new technology deployment and marketing campaign delivery, reducing team size by 1/3 and cutting lead times by 38%.* Efficiencies enabled doubling campaign output ($35M budget), tripling the technology change pipeline ($25M in year two) and successfully integrating newly acquired portfolios.* Worked with Global Marketing and advertising agencies on a major re-brand, launching a new visual identity and tone of voice.

* Developed processes and technical capabilities that increased online banking application completion rates, self-service, cross-sales and retention.* Implemented Salesforce.com to enable business intelligence, lead and contact management, customer acquisition, online servicing and call center strategies.

* Established the Siebel Marketing and Epiphany Customer Relationship Management practices for PwC Consulting (acquired by IBM in 2002).* Led teams on technology, organization, strategy and process improvement engagements in the US, South Korea and the UK.* Prepared business cases/roadmaps and implemented process and technology solutions, for Marketing, Sales and Service functions of companies across multiple industries.

* Restructured the Database Marketing and Business Intelligence functions to create one team responsible for multi-channel campaign management.* Leadership team member that grew a local bank into the fifth largest US credit card issuer.