Michael Capiraso ✦ Nyrr, Nfl, Mlb, Calvin Klein, Cole Haan Email & Phone Number

New York, NY, US

Hudsonville, MI, US

Mission - To promote the benefits of running for mental health and, through our collective stories, defeat the stigma around mental illness.Still I Run is a community where people can share their experience of dealing with mental illness through running or any other type of physical activity. We encourage one another to take time out of our busy lives to.

☛ TRANSFORMATIONAL & STRATEGIC ❝We started at NYRR around the same time, and for the next ten years, I watched him become an essential part of the team that built the organization from a local running club to the world's largest community running organization. Under Michael's tenure, The Five Borough series created the largest Half Marathon, and the.

MEDIA, THOUGHT LEADERSHIP, AWARDS Michael is regularly featured as an expert in major media and industry publications, including NPR’s Planet Money, Bloomberg’s Business of Sports, CEOWorld, and Tech Times. He writes about running, corporate branding, and the business of sports on his personal blog and LinkedIn page. Michael has won numerous awards and.

New York, NY, US

FAN4Kids is a non-profit organization that was formed in 2004 in response to the growing rate of childhood obesity, its related health concerns, and the lack of coordinated and simple solutions to this growing problem.FAN4Kids is a comprehensive and innovative nutrition and fitness program designed to introduce children to a lifetime of healthy living. The.

., GB

• JoggingBuddy is an international app connecting runners of all skill levels with exercise partners or groups.Starting as a grassroots effort to help people get healthier by encouraging them to get out and run.
• Automatically log runs
• Receive geotargeted registration alerts Tony Piedade, the CEO and Founder of JoggingBuddy, is thrilled to have top industry leader Michael Capiraso onboard. Capiraso’s leadership and brand building skills will be a.

New York, NY, US

• An expert at building and running strategic partnerships with industry leading sponsors and celebrities, Michael delivers unparalleled impact, brand experience and record growth. ☛ SCALING GROWTH & REVENUE
• Doubled organizational revenue to $100M+ and reserve endowment to $70M+ (NYRR)
• Established premium sponsorship agreements with top brands like New Balance, TCS, United Airlines, Gatorade, and UPS at a total annual value of $25M (NYRR, NFL)
• Doubled participation to 700,000+ in NYRR events, youth and community programs (NYRR)☛ INNOVATIVE TECHNOLOGY
• Advisor to JoggingBuddy. International app connecting runners with nearby jogging partners
• Developed and rolled out the profitable NYRR Virtual Racing Series in partnership with Strava (NYRR)

New York, New York, US

• ☛ CEO, President, Board Member. 2015–2020 (5 yrs)☛ COO. 2014–2015 (1 yr)☛ EVP. 2012–2014 (2 yrs)
• Leader of the world’s premier running participatory organization and largest marathon in the world with 53K finishers, Globally Broadcast to 700M HH, $40M charity raised annually, 1M+ spectators in NYC, and driving.
• Doubled revenue by nearly $50M to $100M+; increased reserves/endowment by 100% to $70M
• Doubled participants to 700K in NYRR events, youth and community programs
• Provided regular Board updates and President’s report at quarterly Board meetings, while participating in 9 Board Committee meetings and ongoing Board initiatives
• Doubled NYRR free Youth Running program to 250K in NYC and throughout North America

New York, NY, US

As the tourism authority of the five boroughs of ​New York City, our mission is to invite the world and energize the City—building equitable, sustainable economic prosperity and community through tourism for the mutual benefit of residents, businesses, and visitors.Website: https://www.nyctourism.com

New York, NY, US

• Charged with updating and expanding on the brand to drive new revenue for this trusted, traditional name in leisure footwear, Michael oversaw corporate marketing, strategy and product development efforts. ✅ He launched.
• Oversaw marketing, public relations/communications, strategy, creative, digital and branded product development
• Developed and implemented five-year multichannel plan to double revenue from $500 million – built around a revamped product offering through e-commerce, retail/wholesale strategy
• Initiated, planned and executed the brand’s first social media marketing campaign with crowd-sourced community engagement.

London, London, GB

• Recruited to lead North American operations for Sports & Entertainment international consulting agency focused on strategy, marketing, ROI/ROO analysis
• P&L responsibility, strategic direction, talent and client acquisition and service-Revenue management: marketing, sales, strategic agreements…-Cost management: budgets, expenses, losses…
• Closed, executed and serviced agreements with more than 15 leading clients including AT&T, Coca-Cola, Xerox, Rolex, Ferrari, PGA of America and Dolphins Enterprises (Miami Dolphins).

New York, NY, US

• ☛ VICE PRESIDENT MARKETING & EXECUTIVE CREATIVE DIRECTOR Michael led the Marketing charge and all creative efforts for the NFL in a sweeping rebranding effort coordinating activities across individual business units.
• Led strategic process and direction for NFL Network positioning, naming, logo design, & on-air image for Fall 2003 launch.
• Led league-wide marketing, creative and branding for both Commissioners Paul Tagliabue and Roger Goodell
• Launched NFL Network with positioning, naming, and all branding assets
• Modernized all league branding elements including the NFL shield, football, and on-field elements to increase brand valuation
• Responsible for $200M in traditional and digital media assets and grew asset value in broadcast partnerships with all major networks

New York, New York, US

• Created and executed advertising campaigns and branding initiatives for Major League Baseball Productions and MLB Teams (including Pittsburgh Pirates 2003 advertising & marketing campaign). DirecTV, MLB Post Season.
• Provided content and branding consulting for flagship ‘This Week in Baseball’ television program.

New York, New York, US

• At Calvin Klein, Michael managed the creative direction, conception and execution for global broadcast and print campaigns, collaborating with Mr. Klein on creative direction and realization for the most recognizable.
• Promoted from Producer to Director of Creative Services to Vice President in five years as part of the leadership team that drove Calvin Klein’s business at the time to new levels of sales, distribution and product.
• Brands included: ck one, Escape, Eternity, ck be, Calvin Klein Jeans & Underwear
• Led concept and creative development for signature product launches and licensing with leading partners including Unilever and Warnaco
• Launched first Calvin Klein interactive digital marketing campaign via groundbreaking email-based organic user-generated content.

Film Program

Mba, Business Administration And Management, Entrepreneurial Studies

B.S, Management