Michael Capiraso ✦ Nyrr, Nfl, Mlb, Calvin Klein, Cole Haan

Michael Capiraso ✦ Nyrr, Nfl, Mlb, Calvin Klein, Cole Haan Email and Phone Number

Testimony| Driving Revenue Initiatives and Growth in Running Community | Diversity Equity Inclusion @ Visionary Transformational Leader Building Continuous Improvement Culture & High
New York, NY, US
Michael Capiraso ✦ Nyrr, Nfl, Mlb, Calvin Klein, Cole Haan's Location
New York, New York, United States, United States
Michael Capiraso ✦ Nyrr, Nfl, Mlb, Calvin Klein, Cole Haan's Contact Details

Michael Capiraso ✦ Nyrr, Nfl, Mlb, Calvin Klein, Cole Haan personal email

Michael Capiraso ✦ Nyrr, Nfl, Mlb, Calvin Klein, Cole Haan phone numbers

About Michael Capiraso ✦ Nyrr, Nfl, Mlb, Calvin Klein, Cole Haan

A seasoned CEO, COO, Consulting Advisor & Board Member with extensive experience fostering growth and driving revenue, I thrive on supporting industries making a positive impact on people’s lives, from Health & Fitness, Healthy Lifestyle, Mental Health and Nonprofits, Sports, Consumer Products and Entertainment.I’ve had the privilege to transform underperforming companies by bridging the gap between business operations and business opportunities and fostering innovation to drive large-scale revenue initiatives and sustainable growth for industry leaders and Fortune 500 companies. My experience spans high-profile brands such as the New York Road Runners (NYC Marathon), National Football League (NFL), Major League Baseball (MLB), WPP-PRISM, Calvin Klein and Cole Haan, where I leveraged strategy to drive business, creative marketing & branding, leading innovative use of emerging technologies to reach new audiences and enhance and unify the customer experience.A transformational agent leading with integrity, I excel in building high-performance holistic teams through a continuous improvement culture of excellence that fosters collaboration, creative thinking and inclusion, with a strong emphasis on accountability and performance measurement.With a diplomatic approach to communications & negotiation, I have forged strong business alliances and strategic relationships with clients, partners and stakeholders alike, and successfully executed go-to-market strategies resulting in significant organic growth and increased market share, doubling organizational revenue and building substantial reserve endowments.Beyond revenue generation, I am dedicated to your company’s mission-driven vision and long-term goals and profitability. I excel in corporate branding, C-suite and board diplomatic communications, financial risk management and P&L responsibility, revenue forecasting and monitoring.With a deep understanding of complex market dynamics and trends, customer behavior, and competitive landscapes, I have successfully launched new products and services, entering new micro-markets.I have also served on multiple advisory boards and contributed to the success of various organizations like Still I Run, a nonprofit that promotes mental health through running, enabling me to make a meaningful impact in the communities we serve.If you are seeking a visionary and strategic CEO Advisor or COO to lead your organization towards sustainable growth and profitability, let's connect and explore how we can collaborate to achieve unparalleled impact in your industry.

Michael Capiraso ✦ Nyrr, Nfl, Mlb, Calvin Klein, Cole Haan's Current Company Details
Visionary Transformational Leader Building Continuous Improvement Culture & High

Visionary Transformational Leader Building Continuous Improvement Culture & High

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Testimony| Driving Revenue Initiatives and Growth in Running Community | Diversity Equity Inclusion
New York, NY, US
Website:
linkedin.com/in/michaelcapiraso/details/recommendations
Employees:
1
Michael Capiraso ✦ Nyrr, Nfl, Mlb, Calvin Klein, Cole Haan Work Experience Details
  • Visionary Transformational Leader Building Continuous Improvement Culture & High
    Testimony| Driving Revenue Initiatives And Growth In Running Community | Diversity Equity Inclusion
    Visionary Transformational Leader Building Continuous Improvement Culture & High
    New York, Ny, Us
    View
  • Still I Run
    Board Member & Advisor | Raising Mental Health Awareness | Promoting The Benefits Of Running
    Still I Run Dec 2022 - Present
    Hudsonville, Mi, Us
    Mission - To promote the benefits of running for mental health and, through our collective stories, defeat the stigma around mental illness.Still I Run is a community where people can share their experience of dealing with mental illness through running or any other type of physical activity. We encourage one another to take time out of our busy lives to run for our mental health. Through the various programs and resources we offer, we hope to educate others about running for mental health, raise mental health awareness, provide encouragement to others, and help people experiencing hardship get started in their running journey.Website: https://www.stillirun.org/programs/
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  • Visionary Transformational Leader Building Continuous Improvement Culture & High-Performance Teams
    Testimony| Driving Revenue Initiatives & Growth In Running Community | Diversity Equity Inclusion
    Visionary Transformational Leader Building Continuous Improvement Culture & High-Performance Teams Jul 2009 - Present
    ☛ TRANSFORMATIONAL & STRATEGIC ❝We started at NYRR around the same time, and for the next ten years, I watched him become an essential part of the team that built the organization from a local running club to the world's largest community running organization. Under Michael's tenure, The Five Borough series created the largest Half Marathon, and the Marathon grew to 50,000 runners. His laser focus on the mission of the organization was unmatched, totally committed to the transformational power of running.❞– Jane Kosstrin, Founder/CEO, Doublespace/Design Thinker, Senior Marketing Executive, Innovator☛ CHARACTER ❝During my tenure as the NYC Executive Director at Back on My Feet, we honored Michael at our yearly Gala for the impact he had in the sport of running and for supporting myriad other charities. He had only one condition: he wanted to run with ALL 5 homeless shelters with which we partnered. He was a man of his word. His passion for running, connecting people, and truly caring about others is second to none. You cannot run with Michael in Central Park without numerous runners saying hello to him.❞– Terence Gerchberg, CEO, Steve’s Camp, Horizon Farms ☛ COMMUNITY/YOUTH ❝From championing NYRR free offerings in the community for kids and seniors to leading efforts to rebuild school playgrounds for both student and community use, Michael always worked to give back in support of the health and well-being of all, with a focus on underserved communities, all while leading the organization’s great growth of events and programming and overseeing the world’s largest marathon.❞– Bryant McBride, CEO/CoFounder, Burst, NYRR Emeritus Board Member ☛ DIVERSITY EQUITY INCLUSION Michael ❝was one of a few high-level executives in the running industry to treat history preservation seriously. He understood that Black running history had been overlooked for far too long.❞– Gary Corbitt, Retired Research Director, WJXT/Post Newsweek Stations
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  • Visionary Transformational Leader Building Continuous Improvement Culture & High-Performance Teams
    Awards & Recognition | Strategic Executive Leadership Advisor For Corporate Branding & Sports
    Visionary Transformational Leader Building Continuous Improvement Culture & High-Performance Teams Jul 2009 - Present
    MEDIA, THOUGHT LEADERSHIP, AWARDS Michael is regularly featured as an expert in major media and industry publications, including NPR’s Planet Money, Bloomberg’s Business of Sports, CEOWorld, and Tech Times. He writes about running, corporate branding, and the business of sports on his personal blog and LinkedIn page. Michael has won numerous awards and accolades over the course of his career: ✦ Profile in Excellence Award (NYU Sports Business Society Awards, 2019) ✦ Champion of Economic Impact in Sports Tourism (Sports Destination Management, for his work with the NYC Marathon in 2019) ✦ Top 100 Corporate Social Responsibility (New York State, 2018) ✦ Community Pacesetter Award (Back On My Feet NYC, 2017) ✦ Volunteer Service Award (Westside YMCA, 2016) ✦ Honored at Back On My Feet Annual Event ❝Michael’s relentless work ethic, strategic mindset focused on building the running community in NYC through many different initiatives has broken barriers and created paths for runners now and future generations to come who may never have been given the chance to engage in running events.❞– Juan Frias ❝As a 30+ years active running member of NYRR, “15 PlusMarathon Streaker”, spouse of deceased NYRR Board Member Michael Rosenberg, volunteer NYRR after school running coach for seven years, and part time NYRR Youth Services employee for short term project development, I fully stand behind Michael Capiraso since his appointment at NYRR. In general, and with youth services staff specifically, I have only known Michael to be fully open to internal and external policy input, innovative where programming is involved, encouraging, and respectful of all regardless of age, race or orientation. He has, by his unique hands-on presence approach, inspired countless staff and children to believe in themselves and individually excel!❞– Kathleen Rosenberg
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  • Fan4Kids
    Board Advisor | Raising Childhood Obesity Awareness | Children Nutrition & Fitness Programs
    Fan4Kids Jun 2023 - Present
    New York , Ny, Us
    FAN4Kids is a non-profit organization that was formed in 2004 in response to the growing rate of childhood obesity, its related health concerns, and the lack of coordinated and simple solutions to this growing problem.FAN4Kids is a comprehensive and innovative nutrition and fitness program designed to introduce children to a lifetime of healthy living. The program targets low-income, elementary school children, and is taught by our trained instructors in the school setting where children spend most of their time outside of the home.FAN4Kids works with children, parents, schools, and local communities, using a holistic and interactive approach to bring healthy living and wellness into schools and homes.The FAN4Kids program was developed in consultation with the Center for Obesity Research and Intervention, the Center for Effective School Practices, and the New Jersey Center for Character Education, and in conjunction with a group of expert advisors that include pediatricians, nutritionists, teachers, fitness professionals and school psychologists.Website: https://fan4kids.org/
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  • Joggingbuddy.Com
    Board Member, Advisor & Shareholder | Blending Technology With Corporate Branding & Experience
    Joggingbuddy.Com Jun 2021 - Present
    ., Gb
    JoggingBuddy is an international app connecting runners of all skill levels with exercise partners or groups.Starting as a grassroots effort to help people get healthier by encouraging them to get out and run, JoggingBuddy helps keep you motivated when you’re with a group of friends. Launched in 2009, it serves over 100 countries and hundreds of communities within them. ● Automatically log runs● Receive geotargeted registration alerts Tony Piedade, the CEO and Founder of JoggingBuddy, is thrilled to have top industry leader Michael Capiraso onboard. Capiraso’s leadership and brand building skills will be a valuable asset to JoggingBuddy as it seeks to re-energize and engage more people.❝I am delighted to have Michael join the team. He brings a wealth of experience and vision that I hope will keep us firmly focused on helping millions around the world buddy-up and stay fit.❞– Tony Piedade❝The moment I saw the JoggingBuddy platform, I realized that this was a project worth supporting. Tony and the team are driven and single minded about promoting jogging, running and walking with a unique buddy support network that helps the global community get healthy and fit.❞– Michael Capiraso Helping you keep fit and healthy!Website: https://joggingbuddy.com/
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  • Delivering Unparalleled Impact Driving Growth Initiatives: Strategic Partners | Branding Positioning
    Delivering Unparalleled Impact Driving Growth & Revenue | Strategic Partnerships | Innovative Tech
    Delivering Unparalleled Impact Driving Growth Initiatives: Strategic Partners | Branding Positioning Jul 2009 - Present
    New York, Ny, Us
    An expert at building and running strategic partnerships with industry leading sponsors and celebrities, Michael delivers unparalleled impact, brand experience and record growth. ☛ SCALING GROWTH & REVENUE● Doubled organizational revenue to $100M+ and reserve endowment to $70M+ (NYRR)● Established premium sponsorship agreements with top brands like New Balance, TCS, United Airlines, Gatorade, and UPS at a total annual value of $25M (NYRR, NFL)● Doubled participation to 700,000+ in NYRR events, youth and community programs (NYRR)☛ INNOVATIVE TECHNOLOGY● Advisor to JoggingBuddy. International app connecting runners with nearby jogging partners● Developed and rolled out the profitable NYRR Virtual Racing Series in partnership with Strava (NYRR)● Launched their first social media marketing campaign (Cole Haan)● Launched interactive digital marketing campaign via groundbreaking email-based organic user-generated content (Calvin Klein)☛ FUNDRAISING, CHARITY● Raised TCS NYC Marathon generated over $40M annually for charity (NYRR)● Raised $100,000+ for Team for Kids (NYRR)● Rebuilt school playgrounds collaborating with Trust for Public Land (NYRR)● Created New Balance Sneaker Give-A-Way program giving away over 20,000 pairs to NYC kids● Personally raised $100,000 for Team for Kids (NYRR)☛ YOUTH & COMMUNITY● Created a free running community event space (NYRR Run Center) drawing 350,000 participants annually (NYRR)● Championed the development of Youth- and Hispanic-focused NFL websites (NFL)☛ STRATEGIC PARTNERSHIPS● Designed and executed the Maria Sharapova Tennis celebrity endorsement/product launch initiative (Cole Haan)● Established or deepened partnerships with major sponsors including TCS, United Airlines, UPS, Visa, Coors, Pepsi, Gatorade, Burger King and licensees Reebok, VF, EA, and GSI Commerce for NFLShop.com (NYRR, NFL).
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  • New York Road Runners
    Ceo, President, Board Member | Coo | Executive Vp (Evp) Of Operations, Administration & Strategy
    New York Road Runners May 2015 - Jun 2021
    New York, New York, Us
    ☛ CEO, President, Board Member. 2015–2020 (5 yrs)☛ COO. 2014–2015 (1 yr)☛ EVP. 2012–2014 (2 yrs) ● Leader of the world’s premier running participatory organization and largest marathon in the world with 53K finishers, Globally Broadcast to 700M HH, $40M charity raised annually, 1M+ spectators in NYC, and driving $415M in Economic Impact annually for NYC ● Doubled revenue by nearly $50M to $100M+; increased reserves/endowment by 100% to $70M ● Doubled participants to 700K in NYRR events, youth and community programs ● Provided regular Board updates and President’s report at quarterly Board meetings, while participating in 9 Board Committee meetings and ongoing Board initiatives ● Doubled NYRR free Youth Running program to 250K in NYC and throughout North America ● Conceived and implemented NYRR profitable Virtual Racing business (250K users) in partnership with Strava ● Evaluated, selected, and executed premium sponsorship agreements of annual value $25M+ with TCS Tata Worldwide, New Balance (total value $100M), United Airlines, Popular Bank, Gatorade, UPS, Hospital for Special Surgery, Abbott, AirBnB ● Established a mission-driven vision for the organization and built a high-performance team and culture, hired a SVP of Diversity & Inclusion, appointed internal communications leader (including Town Halls), initiated a staff-wide wellness program ● Implemented collaborative partnership with Trust for Public Land to build school playgrounds in underserved communities ● Created the NYRR Run Center, a free running community event space including the New Balance Run Hub/specialty store. Launched “1 For You, 1 For Youth” program in partnership with New Balance donating a pair of running shoes to underserved children with each pair of sneakers sold ● The NYRR Run Center offers 700+ free events and hosts 350K+ visitors annually ● Developed revenue-critical events strategy ensuring fiscal continuity after crisis cancellations.
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  • Nyc & Company
    Board Member
    Nyc & Company Mar 2017 - Mar 2021
    New York, Ny, Us
    As the tourism authority of the five boroughs of ​New York City, our mission is to invite the world and energize the City—building equitable, sustainable economic prosperity and community through tourism for the mutual benefit of residents, businesses, and visitors.Website: https://www.nyctourism.com
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  • Cole Haan
    Corporate Marketing, Branding, Public Relations, Communication Strategies | Chief Marketing Officer
    Cole Haan Aug 2008 - Jul 2009
    New York, Ny, Us
    Charged with updating and expanding on the brand to drive new revenue for this trusted, traditional name in leisure footwear, Michael oversaw corporate marketing, strategy and product development efforts. ✅ He launched the highly interactive, engaging ColeHaan.com website✅ Created an ambitious five-year growth strategy and business plan✅ Designed and executed the Maria Sharapova Tennis celebrity endorsement/product launch initiative✅ Moved Cole Haan into the premium denim/leisure market with the development of the Cole, Rood and Haan leisure-shoe product line. ● Oversaw marketing, public relations/communications, strategy, creative, digital and branded product development ● Developed and implemented five-year multichannel plan to double revenue from $500 million – built around a revamped product offering through e-commerce, retail/wholesale strategy ● Initiated, planned and executed the brand’s first social media marketing campaign with crowd-sourced community engagement.
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  • Wpp
    Providing Strategic Direction, Marketing, P&L Responsibility | Chief Executive Officer North America
    Wpp Feb 2007 - Jun 2008
    London, London, Gb
    ● Recruited to lead North American operations for Sports & Entertainment international consulting agency focused on strategy, marketing, ROI/ROO analysis ● P&L responsibility, strategic direction, talent and client acquisition and service-Revenue management: marketing, sales, strategic agreements…-Cost management: budgets, expenses, losses… ● Closed, executed and serviced agreements with more than 15 leading clients including AT&T, Coca-Cola, Xerox, Rolex, Ferrari, PGA of America and Dolphins Enterprises (Miami Dolphins).
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  • National Football League
    Corporate Marketing, Branding, Creative & Digital Media Strategies | Vp | Executive Director
    National Football League Feb 2003 - Feb 2007
    New York, Ny, Us
    ☛ VICE PRESIDENT MARKETING & EXECUTIVE CREATIVE DIRECTOR Michael led the Marketing charge and all creative efforts for the NFL in a sweeping rebranding effort coordinating activities across individual business units, products and channels. He orchestrated $200M in traditional and digital media investments and engineered broadcast strategic partnerships with all of the major networks and multiple national /international sponsors (Pepsi, Visa, Coors, Burger King, Gatorade) and licensees (Reebok, VF, EA). Michael led the effort to create a seasonal thematic culminating with the Super Bowl and leading to $330M in activation for SBXL. Michael pioneered the Fan Development Program, an on-going consumer segmentation study to map fan segments, measure interactions at critical touch points and identify revenue opportunities. From this effort, he championed the development of Youth–focused and Hispanic–focused NFL websites. ● Led strategic process and direction for NFL Network positioning, naming, logo design, & on-air image for Fall 2003 launch. ● Led league-wide marketing, creative and branding for both Commissioners Paul Tagliabue and Roger Goodell ● Launched NFL Network with positioning, naming, and all branding assets ● Modernized all league branding elements including the NFL shield, football, and on-field elements to increase brand valuation ● Responsible for $200M in traditional and digital media assets and grew asset value in broadcast partnerships with all major networks ● Supported partnerships with leading sponsors including Visa, Coors, Pepsi, Gatorade, and Burger King and licensees Reebok, VF, EA, and GSI Commerce for NFLShop.com ● Directed Fan Development Program consumer segmentation to identify revenue opportunities that led to the development of NFL’s Youth and Hispanic focused content and media assets
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  • Major League Baseball
    Created Advertising/Marketing Campaigns & Branding Initiatives | Consultant – Creative Director
    Major League Baseball Mar 2002 - Jan 2003
    New York, New York, Us
    Created and executed advertising campaigns and branding initiatives for Major League Baseball Productions and MLB Teams (including Pittsburgh Pirates 2003 advertising & marketing campaign). DirecTV, MLB Post Season, Authentic Apparel products, and program consulting on ‘This Week In Baseball’. Major League Baseball Productions. ● Provided content and branding consulting for flagship ‘This Week in Baseball’ television program.
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  • Calvin Klein
    Led Creative Direction & Marketing / Public Relations Initiatives | Vp Creative Services & Broadcast
    Calvin Klein Jan 1994 - Nov 2001
    New York, New York, Us
    At Calvin Klein, Michael managed the creative direction, conception and execution for global broadcast and print campaigns, collaborating with Mr. Klein on creative direction and realization for the most recognizable global product campaigns included clothing, underwear, fragrance, eyewear, and home collection. Michael was instrumental in naming new products and design development for logo and packaging. He led the marketing, public relations, and internet initiatives for global launches of cK one, cK be, Contradiction, and Truth Calvin Klein fragrances as well as the creative brand development efforts in conjunction with Calvin Klein Licensees including Unilever and Warnaco. ● Promoted from Producer to Director of Creative Services to Vice President in five years as part of the leadership team that drove Calvin Klein’s business at the time to new levels of sales, distribution and product development ● Brands included: ck one, Escape, Eternity, ck be, Calvin Klein Jeans & Underwear ● Led concept and creative development for signature product launches and licensing with leading partners including Unilever and Warnaco ● Launched first Calvin Klein interactive digital marketing campaign via groundbreaking email-based organic user-generated content.
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Michael Capiraso ✦ Nyrr, Nfl, Mlb, Calvin Klein, Cole Haan Skills

Social Media Brand Development Digital Media Advertising Integrated Marketing Business Operations Strategic Planning Strategy Business Planning Marketing Marketing Campaigns Social Media Marketing Creative Direction Business Strategy Product Development Public Relations Marketing Communications Brand Management Marketing Strategy Sports Marketing Sponsorship

Michael Capiraso ✦ Nyrr, Nfl, Mlb, Calvin Klein, Cole Haan Education Details

  • New York University
    New York University
    Film Program
  • Fairleigh Dickinson University
    Fairleigh Dickinson University
    Entrepreneurial Studies
  • Fairleigh Dickinson University
    Fairleigh Dickinson University
    Management

Frequently Asked Questions about Michael Capiraso ✦ Nyrr, Nfl, Mlb, Calvin Klein, Cole Haan

What company does Michael Capiraso ✦ Nyrr, Nfl, Mlb, Calvin Klein, Cole Haan work for?

Michael Capiraso ✦ Nyrr, Nfl, Mlb, Calvin Klein, Cole Haan works for Visionary Transformational Leader Building Continuous Improvement Culture & High

What is Michael Capiraso ✦ Nyrr, Nfl, Mlb, Calvin Klein, Cole Haan's role at the current company?

Michael Capiraso ✦ Nyrr, Nfl, Mlb, Calvin Klein, Cole Haan's current role is Testimony| Driving Revenue Initiatives and Growth in Running Community | Diversity Equity Inclusion.

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What schools did Michael Capiraso ✦ Nyrr, Nfl, Mlb, Calvin Klein, Cole Haan attend?

Michael Capiraso ✦ Nyrr, Nfl, Mlb, Calvin Klein, Cole Haan attended New York University, Fairleigh Dickinson University, Fairleigh Dickinson University.

What skills is Michael Capiraso ✦ Nyrr, Nfl, Mlb, Calvin Klein, Cole Haan known for?

Michael Capiraso ✦ Nyrr, Nfl, Mlb, Calvin Klein, Cole Haan has skills like Social Media, Brand Development, Digital Media, Advertising, Integrated Marketing, Business Operations, Strategic Planning, Strategy, Business Planning, Marketing, Marketing Campaigns, Social Media Marketing.

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