• Led the Research & Intelligence division within BMS Corporate Affairs, delivering market & competitive intelligence, reputation research, lexicon analyses, audience segmentation, and issue monitoring to inform strategies across commercial, PR, marketing, investor relations, patient engagement, medical affairs, and communications teams.• Directed a team of 40+ analysts, overseeing end-to-end project execution from model design to delivery for key stakeholders, including cross-functional marketing, communications, commercial, and clinical teams.• Delivered 16+ major projects and reports with recommendations that were directly integrated into short- and long-term strategies for Commercial, R&D, Government & Policy Affairs, Corporate Communications, ESG, and Health Equity.• Developed predictive models based off of a unique methodology, leveraging AI, network mapping, and machine learning techniques, to drive a 2400% increase in analysis efficiency/accuracy and rapidly deliver actionable targeting strategies for marketing, communications, and commercial teams.• Managed relationships with 3–5 data mining and analytics vendors, integrating them into the developed methodology within two months of contract signing.

• Created and led an omnichannel digital strategy across OraSure's four subsidiaries, encompassing corporate communications, infectious diseases, COVID-19, microbiome health, and lab services, effectively boosting the organization’s digital footprint.• Spearheaded social media growth initiatives that resulted in a 49% increase in following across platforms and enhanced engagement by 138%, while optimizing content strategies to align with each subsidiary's unique objectives.• Overhauled OraSure's web presence by implementing a comprehensive SEO strategy that consistently ranked the site on the first pages of search queries, increased web traffic by 20%, and improved conversion rates by ~15%.• Directed the development of an updated website, strategically designed to streamline user navigation and increase customer access to priority landing pages, effectively driving customer actions and improving overall digital experience.• Led cross-functional collaboration to integrate digital insights into corporate and subsidiary-level initiatives, enhancing alignment between digital strategy and overarching business goals.• Led the digital omnichannel campaign for OraQuick at World AIDS Day 2021, featuring a panel of HIV KOLs and collaboration with NASDAQ’s closing bell event.

• Led and delivered 120+ analyses for 60+ biopharma and medical device companies, covering major and rare therapeutic areas. Analyses directly informed clients’ earned/owned marketing campaigns, messaging strategies, reputation & perception research, competitive & market intelligence, audience segmentation, government/policy/issue analysis, clinical trial recruitment & retention programs, KOL outreach, influencer campaigns, and ongoing digital media monitoring reporting.• Developed methodology and completed 33 cross-functional projects for the CRO business unit, enabling clinical trial recruitment expansion and contributing to a $2M award for the commercial unit and $400K for our team.• Orchestrated marketing and advertising analytics for top biopharma brand portfolios, developing competitive insights, conducting audience segmentation, and optimizing multi-channel campaigns to enhance brand perception, engagement, and ROI. • Managed and delivered 65 weekly 5-page comprehensive reports on key findings for a blockbuster hemophilia portfolio, offering insights on competitive intelligence, product messaging, KOL outreach, risk mitigation, R&D, investor days, medical meetings, data releases, and regulatory actions. • Built and implemented a proprietary analytics toolbox using Python, R, and VBA, featuring 30+ tools to streamline data collection, analysis, and forecasting.• Conducted disease incidence, prevalence, and revenue forecasting using public and private census data.• Trained 50+ graduate trainees annually in data science & analytics methods and Microsoft Excel.

• Led comprehensive data analyses for 10+ clients in oncology, immunology, rare diseases, and biosimilars. Projects informed communications, marketing, PR, IR and business strategies surrounding core therapeutic areas, portfolios, pipelines, and key industry topics like drug pricing, real-world data, and executive compensation.• Responsible for leading ad hoc data analyses for Fortune 100 telecommunications, tech, and entertainment companies that informed earned & owned digital marketing, PR, communications, and influencer campaigns.• Delivered 300+ customized strategy and intelligence reports to biopharma clients, focusing on oncology-hematology. Produced in-depth reports during major industry conferences (ASH, ASCO, ESMO), analyzing trends in scientific research, medical advancements, and market/investor activity.