Michael Capone Email & Phone Number

New York, NY, US

Lawrence Township, NJ, US

• Led the Research & Intelligence division within BMS Corporate Affairs, delivering market & competitive intelligence, reputation research, lexicon analyses, audience segmentation, and issue monitoring to inform.
• Directed a team of 40+ analysts, overseeing end-to-end project execution from model design to delivery for key stakeholders, including cross-functional marketing, communications, commercial, and clinical teams.
• Delivered 16+ major projects and reports with recommendations that were directly integrated into short- and long-term strategies for Commercial, R&D, Government & Policy Affairs, Corporate Communications, ESG, and.
• Developed predictive models based off of a unique methodology, leveraging AI, network mapping, and machine learning techniques, to drive a 2400% increase in analysis efficiency/accuracy and rapidly deliver actionable.
• Managed relationships with 3–5 data mining and analytics vendors, integrating them into the developed methodology within two months of contract signing.

Bethlehem, Pennsylvania, US

• Created and led an omnichannel digital strategy across OraSure's four subsidiaries, encompassing corporate communications, infectious diseases, COVID-19, microbiome health, and lab services, effectively boosting the.
• Spearheaded social media growth initiatives that resulted in a 49% increase in following across platforms and enhanced engagement by 138%, while optimizing content strategies to align with each subsidiary's unique.
• Overhauled OraSure's web presence by implementing a comprehensive SEO strategy that consistently ranked the site on the first pages of search queries, increased web traffic by 20%, and improved conversion rates by ~15%.
• Directed the development of an updated website, strategically designed to streamline user navigation and increase customer access to priority landing pages, effectively driving customer actions and improving overall.
• Led cross-functional collaboration to integrate digital insights into corporate and subsidiary-level initiatives, enhancing alignment between digital strategy and overarching business goals.
• Led the digital omnichannel campaign for OraQuick at World AIDS Day 2021, featuring a panel of HIV KOLs and collaboration with NASDAQ’s closing bell event.

Morrisville, NC, US

• Led and delivered 120+ analyses for 60+ biopharma and medical device companies, covering major and rare therapeutic areas. Analyses directly informed clients’ earned/owned marketing campaigns, messaging strategies.
• Developed methodology and completed 33 cross-functional projects for the CRO business unit, enabling clinical trial recruitment expansion and contributing to a $2M award for the commercial unit and $400K for our team.
• Orchestrated marketing and advertising analytics for top biopharma brand portfolios, developing competitive insights, conducting audience segmentation, and optimizing multi-channel campaigns to enhance brand.
• Managed and delivered 65 weekly 5-page comprehensive reports on key findings for a blockbuster hemophilia portfolio, offering insights on competitive intelligence, product messaging, KOL outreach, risk mitigation, R&D.
• Built and implemented a proprietary analytics toolbox using Python, R, and VBA, featuring 30+ tools to streamline data collection, analysis, and forecasting.
• Conducted disease incidence, prevalence, and revenue forecasting using public and private census data.

New York, NY, US

• Led comprehensive data analyses for 10+ clients in oncology, immunology, rare diseases, and biosimilars. Projects informed communications, marketing, PR, IR and business strategies surrounding core therapeutic areas.
• Responsible for leading ad hoc data analyses for Fortune 100 telecommunications, tech, and entertainment companies that informed earned & owned digital marketing, PR, communications, and influencer campaigns.
• Delivered 300+ customized strategy and intelligence reports to biopharma clients, focusing on oncology-hematology. Produced in-depth reports during major industry conferences (ASH, ASCO, ESMO), analyzing trends in.

New York, NY, US

Salt Lake City, Utah, US

Park City, Utah, US

Bachelor Of Science (Bs), Major: Marketing; Minor: Information Sciences And Technology

Education record