• Product manage over 20 artists for Casablanca, overseeing all aspects of the project by working closely with digital marketing, press, radio, sync, international, and creative departments to maximize exposure and revenue for each release.• Develop innovative global marketing strategies and campaign timelines to build awareness and grow commerce for the roster including Tiësto, Martin Solveig, Afrojack, Felix Jaehn, Alma, Bülow, Wingtip, Kungs, SG Lewis, Phantoms, Stélouse, and more.• Manage a team that effectively increased revenue from music consumption by 10% year over year.• Leverage relationships with key partners including Facebook, Instagram, Twitter, Snapchat, Tumblr, YouTube, Soundcloud, Pandora, Apple, and Spotify to increase visibility and commerce opportunities.• Present weekly project updates and key findings to executive teams in companywide marketing meeting.• Prepare documents such as artist one sheets, new artist onboarding checklist, commerce updates, release cheat sheet, playlist growth strategy & forecast deck, and annual label performance deck.• Developed 12-month marketing campaign including timeline, budget, and forecast to grow label’s Spotify playlist by 50K followers and grow user engagement to an average of 10 streams per user.• Work with Universal’s various international territories to strategize and support local marketing initiatives.• Oversee and manage both the label and artist budgets by coordinating the needs of the various label departments.• Lead label rebranding initiatives by conceptualizing ways to position the brand in the live events space and building a presence at major events within the dance music community including Ultra Music Festival, ADE, Coachella, Electric Zoo, and EDC Vegas.• Oversee creation of assets including music videos, lyric videos, social teasers, and advertising units that communicate artists’ visions.

• Liaised with artists, management, and internal departments to create digital marketing campaigns for multiple projects including Dawin, Grace Mitchell, Tiësto, Seven Lions, Felix Jaehn, Prince Fox, Phantoms, Class Actress, Gazzo, Caroline D’Amore, and Stroame.• Oversaw content creation for roster including social content, social skins, short video content, advertising units, search banners, websites, landing pages, contests, and viral content (gifs and memes).• Managed relationships with digital partners such as Facebook, Twitter, Shazam, Spotify, YouTube Studios, Vine, WMA, Gupta Media, Musical.ly, Dance On, Flipagram, Sonar Project, Social Toaster, Genius, Wavo, various YouTube channels, as well as top EDM blogs.• Coordinated online and mobile advertising campaigns in conjunction with Gupta Media. Managed advertising spends up to 30K across Facebook, Twitter, Instagram, Google, Spotify, and YouTube.• Increased consumer data acquisition for each artist by 60% by implementing new evergreen data capture incentives.• Managed lists of influencers on social networks such as YouTube, Flipagram, Musical.ly, and artist super fans via Social Bro.• Worked with UMG Insights team to build artist audience reports including affinities, look a like audiences, and similar artist lists.• Increased retargeting lists for active roster by 50% which led to improved social media presence from cross-platform social campaigns.

• Develop social media strategies that align with and support current marketing campaigns and initiatives• Implement comprehensive social media strategies that will increase brand visibility and traffic across all social platforms through community engagement and management• Assist in the development of metrics to evaluate effectiveness of campaigns and measurement of KPI’s• Creation and development of daily/weekly social media reports• Educate internal teams on key findings and industry trends and apply them towards content campaigns• Understand our target audiences, know their behavior and create interesting solutions to drive them to our various properties

• Responsible for adding metadata, and artist assets into the RED Distribution internal system for product releases to DSP’s• Maintaining and creating marketing assets (music, videos, photos, and onesheets) and managing distributing to internal and external parties as needed.• Creating marketing reports on a weekly basis.• Providing creative input and ideas on projects.• Providing back-up support for other members of the department as needed.• Providing administrative support including answering phones, coordinating mailings, ordering product, submitting expenses, organizing travel, processing invoices, maintaining budgets, building itineraries, and pulling sales reports.• Participating in weekly conference calls regarding team updates for projects

• Responsible for providing administrative support to Adam Pollock and Vinny Rich – International Marketing• Organized tour logistics by booking hotels, travel arrangements, and other transportation around NYC• Coordinated creation and distribution of marketing assets for multiple artists• Responsible for creating album sales reports and submitting data to SoundScan• Managed multiple Facebook accounts with current tour dates, and popular news regarding artists

• Provided continuous high quality administrative support to the CEO• Coordinating schedules, appointments, and travel arrangements• Supervised home office renovations • Coordinated various personnel according to specific instructions without disrupting daily operations

• Coordinated band performances• Provided social media support for venues and festival• Co-managed registration• Assistant Stage Manager for 2 venues• Provided artist backline support

• Selected by Dean of Students to coordinate and execute 2011 Homecoming at Florida Institute of Technology• Led 12 member Homecoming Committee• Delegated tasks in order to organize and promote school concert, nightclub dance, kickoff event, and sports game.• Coordinated with university faculty to ensure department coherence• Handled administrative duties for events• Filed permits and prepared contracts