Head Of Bankcard Customer Experience And Loyatly Programs
CurrentAs the leader of the Customer Experience program, I was responsible for developing and implementing metrics to measure performance, as well as introducing new and innovative ways to enhance the customer experience. I also spearheaded efforts to increase digital adoption among our customer base through targeted marketing campaigns and the introduction of mobile-first capabilities.As the leader of the loyalty team, I was responsible for driving increased customer engagement through the implementation of loyalty programs. Additionally, I managed the end-to-end customer journey, identifying and addressing points of friction to improve the overall customer experience.I collaborated closely with vendors to exceed service level agreements and incorporate new technologies to enhance the customer experience. Additionally, I managed the Voice of the Customer program, complaints monitoring and tracking programs, and service strategy through the card call center.