Michael Castellon Email & Phone Number

Austin, Texas Area

• Plan and supervise the work of 10 writers, project managers, editors and strategists who develop content for a web infrastructure that serves more than 38 million pageviews annually.• Write, publish and maintain documentation, including technical reports, taxpayer how-to guides, marketing materials, technical procedures and processes, manuals, brochures, infographics and internal communications.• Establish content strategy and goals, agency style, SEO procedures, schedules and standards.• Plan, write and code content for the agency’s email marketing and outreach platform, which reaches more than 3 million global subscribers. • Oversee the organization’s monthly internal newsletter, which serves more than 2,000 employees nationwide.• Oversee recruiting, payroll, personnel evaluations and training and work to ensure a safe, legal and productive work environment for my team.

• Wrote, edited and planned agency publications, speeches, talking points, reports, forms and web content.• Used Google Analytics to provide web traffic reporting.

• Project managed the content redevelopment of Comptroller.Texas.Gov, which serves more than 30 million pageviews annually. The project required cross-disciplinary collaboration among executive leaders, IT professionals, third-party vendors and content owners. Worked with all departments to improve and simplify thousands of pages of content on Comptroller.Texas.Gov. • The project won a Best of Texas Award from the annual Texas Digital Government Summit and a Pinnacle Award from the National Association of Government Web Professionals.

Austin, Texas Area

• Managed marketing communications for multiple statewide initiatives • Managed online advertising budgets of more than $120,000 and prepared performance-based performance reports to executive leadership. • Led an online marketing communications campaign for the agency’s Unclaimed Property initiative that dramatically reduced the need for costlier marketing practices. • Wrote and edited content for the agency’s email subscription platform.

Master Of Arts, Technical Communication

Bachelor Of Arts, English / Mass Communication

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