As a teaching assistant in the sociology department, my duties include reviewing lesson plans and providing feedback, observing and evaluating performance, developing and implementing curriculum, grading assignments, and more.

I teach various courses related to strategic marketing and communications and media studies and production, including the following:• Practical Grammar for Public Communications• Industry Essentials for Public Relations• Introduction to Public Relations• Crisis Communication• Media Popular Culture

As a professor, I provide students with a curriculum blending theory with applied marketing and communications concepts.

Produce strategic communications and marketing materials for professional services clients

Michael is Philadelphia’s first certified DDP Yoga instructor. He has been doing DDP Yoga for nearly 20 years, logging hundreds of hours in the program. Diamond Dallas Page, the former world champion professional wrestler who developed DDP Yoga, taught Michael how to do the program in person. Michael also took part in seven classes over the course of five days at the DDP Yoga Performance Center in Smyrna, Georgia.DDP Yoga, also known as DDPY, combines the best of yoga, old-school calisthenics, sports rehabilitation therapy, and dynamic resistance to create one of the most effective fitness plans in existence today.Do you live in Philadelphia and are interested in a private lesson at your residence? Email Michael at michael@michaelcavacini.com to schedule a private lesson today. All ages and fitness levels are welcome!

Write thousands of posts annually, reaching one million people in 145 countriesInterview pop culture icons, including Barry Manilow, KISS, Journey, Hall & Oates, Dionne Warwick, Kiefer Sutherland, Nolan Bushnell, Lee Child, and Harlan Coben, among othersContent published by Rolling Stone, Reader’s Digest, ABC News, Classic Rock Magazine, and other top media outlets

As a professor, I provide students with a curriculum blending theory with applied marketing and communications concepts.

Served as a member of the organization's leadership team, reporting directly to the CEOPlayed an integral role within the consortium to accelerate growth and bolster client service through a vast array of marketing and membership development effortsOperated as the driving force behind the enhancement and optimization of Rx-360’s social media content, website, and marketing materialsStrengthened existing relationships and cultivate new ones, playing a key role in the inquiry and onboarding membership processProvided support for Rx-360’s Working Groups, which offer members the unique opportunity to benchmark with their peers, conduct confidential industry surveys, and participate in pharmaceutical best practice development

Developed and executed strategic marketing plans.Managed internal and external resources in the execution of marketing activities, including the development of pitches, presentations, RFP responses, practice descriptions, brochures, and attorney biographies; developed award submissions, focused thought leadership activities, and planned client relationship events.Managed marketing assistants and coordinators; monitored work quality and workload, provided direction and training, and assisted in career development.Developed and managed the implementation of the firm's digital marketing strategy.Developed speaking and authorship opportunities with professional and trade organizations.Identified strategic industry conferences and events and developed plans to maximize the firm’s presence while serving as the primary liaison for promotional efforts through trade associations and key industry events.Performed analysis of competitors and their service offerings.Worked with partners to coordinate and develop assessments of emerging industry trends and issues to provide insight into service offerings.Drafted internal and external communications materials, including press releases, while maintaining relationships with key media contacts.Collaborated with the Chief Marketing Officer, Chief Operating Officer, and D&I Committee to execute market-leading diversity and inclusion initiatives within the firm.

Write content for numerous company websites and blogs to generate growth of new business opportunities and increase thought leadership and awareness.Clients include those in the law, financial services, healthcare, insurance, consulting, and entertainment industries.

Worked directly with the U.S. Attorney to prepare media responses and speeches. Conducted the public affairs and information program for the U.S. Attorney's Office, Eastern District of Pennsylvania with responsibility for planning, coordinating and disseminating information to the public.Established and maintained effective and professional working relationships with media representatives, assuring that they receive accurate and timely information and responses from the U.S. Attorney's office.Developed and wrote external communications content, including news releases, feature stories, biographical material, and articles on office program commitments and priorities.Wrote and published internal office communications designed to keep employees informed of programs, activities, various opportunities and other information, as well as publishing and distributing the employee newsletter.

Led media relations efforts for nearly 600 attorneys across the firm's 13 offices in the U.S. and London, generating more than 425 media placements a year.Played a key role in Drinker Biddle's content marketing strategy, including writing and editing critically important internal and external communications materials.Oversaw junior staff on a variety of important, high-level projects.Secured media opportunities with top-tier outlets, some of which include The New York Times, The Wall Street Journal, CNBC, CFO, USA Today, The Washington Post, and The National Law Journal.Served as relationship manager for the firm's outside resources, including PR agencies and communications technology tools.Wrote and edited feature articles for the firm's quarterly alumni relations newsletter.

In charge of the firm's social media efforts, which resulted in a more-than 200% increase in engagement and impressions on LinkedIn and a more-than 60% increase of these metrics on Twitter.Assisted with the compilation and submission of firm data for regional, trade and national rankings and lists.Worked closely with members of the firm's marketing and business development team to plan and promote events.Helped with creating content for the firm's new website and provided feedback on its design and functionality.

My strategic and tactical expertise played a key role in the agency winning three first-place 2014 PRSA Pepperpot Awards for Beyond in the following categories: Media Relations, Research and Advertorials.Used WordPress to manage and create weekly content for The Graham Company's Risk Matters Blog.Was the strategic lead for several agency clients, including: EisnerAmper, Parkway Corporation, Lincoln Financial Group, Beyond, and AGI.

Exceeded 2014 annual goals four months early, helping Beyond.com achieve top-tier media coverage in outlets such as USA Today, CNBC, Yahoo! Finance, Investor's Business Daily, TheStreet.com, MainStreet.com, The Philadelphia Inquirer, and the Philadelphia Business Journal.In 2013, my management of Beneficial Bank's social media channels, including content creation, strategic messaging and Offerpop promotions, resulted in 121% more followers and a 135% increase in engagement, as well as Beneficial Bank being ranked by American Banker as one of the Top 100 Fastest Growing Banks on Facebook.Coordinated community events and secure opportunities for Beneficial Bank with a variety of local and trade media outlets, including 6 ABC, Independent Banker and Commercial Construction and Renovation.Created a comprehensive communications plan for TayganPoint Consulting Group and handled all day-to-day media activities for the client, including securing opportunities with various news outlets, such as the Boston Herald, NJBIZ, Philadelphia Business Journal, and Pharmaceutical Compliance Monitor.Drafted internal and external documents for clients, including all-employee emails, talking points, media briefing documents, customer event invitations, and status reports.In charge of the PR department's internship program.Assisted with the strategic development of a Comcast Business advertising campaign. Awarded five times for media relations excellence.Produced agency news releases and social media content, as well as researched opportunities for Brownstein Group's President and CEO.

Forged a public-private partnership between SCA and the City of Philadelphia to reduce outdoor event waste by 75% through the use of trash, recycling and composting waste bin stations donated by SCA. I assisted SCA with purchasing, designing, developing, and donating these waste bin stations, and worked closely with the Mayor's Office of Sustainability, the Office of the City Representative and the Department of Streets on implementation and promotion. Engaged in media outreach and secure opportunities for Fox Rothschild LLP with media outlets, including: Forbes, USA Today, CNBC, The Huffington Post, The Philadelphia Inquirer, and The Legal Intelligencer. Secured media opportunities for American Water's CEO with top-tier outlets, including: The New York Times, The Washington Post and Marketplace.Distributed news releases and arrange interviews for DAK Americas with media outlets including Recycling Today, Plastics News and Resource Recycling.Edited hundreds of client articles and op-eds for online and print legal, trade, business, and consumer publications. Secured international coverage for Clear Path Recycling in various trade and news publications.Coordinated and facilitated interviews for Locks Law Firm with media outlets, including TheStreet.com and secure article opportunities for attorneys with top-tier legal publications.In charge of the PR department's internship program.Secured media coverage for EQECAT with media outlets including Bloomberg, Thomson Reuters and Business Insurance.Fielded media inquiries at the National Museum of American Jewish History's opening gala, featuring Bette Midler, Jerry Seinfeld and Barbara Streisand. Secured an op-ed placement in the Philadelphia Business Journal for the CEO of UnitedHealthcare of Pennsylvania. Assisted with media management and promotion of the Philadelphia Tax Amnesty Program, which collected $70 million on behalf of the City of Philadelphia.

Engaged in media relations, conducted research and wrote press materials for various clients.

Planned and executed "An Evening with Audrey" event, which resulted in an increase in attendance of more than 150%.Media coverage and social media efforts for Waking Sleeping Beauty screening led to an increase in attendance of 500%.Pitching and promotion of the Philadelphia Film Festival 2010 Spring Preview resulted in nearly 3,000 tickets selling out in 18 hours.Widespread media coverage of the Philadelphia Film Festival Spring Preview, including a front-page story in the Philadelphia Inquirer, led to 700 non-members registering to attend the event and over 100 memberships being sold.Media outreach for Henry V screening produced a 50% increase in attendance.Increased e-communications list by over 500 people.Partnership with the Athenaeum of Philadelphia increased brand awareness by nearly 2,000 people.Secured local sponsors for events, including Tiffany & Co. and Super Fresh.I was in charge of drafting and distributing press materials for all film events, including the Philadelphia Film Festival. Developed marketing strategies and forged mutually beneficial business relationships with regional organizations.

Crafted and implemented the PRSA Pepperpot Award-winning PR campaign for PNC Arts Alive.Media outreach resulted in interviews, news stories, and television coverage for the Philadelphia Water Department.Drafted, distributed, and pitched press materials for: PNC, Drexel University, and Shire Pharmaceuticals. Engaged in media relations to secure an interview and a story, with a local newspaper, for Mt. Airy USA.

Assisted with maintaining member database and circulating e-email blasts using Microsoft Access.In charge of researching and compiling stories for the association’s e-news section of their website.Produced, collated, and distributed essential member publications related to various association initiatives.

Assistant to the Executive Vice President and General Manager of the Public Relations department.Filed expenses, booked meetings, and handled all administrative duties for two Executive Vice Presidents.Produced, compiled and distributed press materials for the 2009 Golf Industry Show for Bayer Environmental Science.Crafted pitches, researched media opportunities, and conducted interviews for The Salvation Army.Pulled real estate data, sent out email blasts, and initiated media outreach for Prudential, Fox & Roach.In charge of media monitoring, producing clip books and writing trade publication articles for Bayer Environmental Science.Utilized Microsoft Excel to create budget, job code grid, and draft billing for the agency’s largest client.

Promoted feature films for Warner Bros. and Lionsgate movie studios.Conceptualized promotional ideas that helped generate media coverage for the agency’s clients.Conducted primary research to find the most efficient way to spend the allotted budget.

Assisted with the preparation and evaluation of the 2008 International Consumer Electronics Show PR campaign.Participated in local and national media relations.Conducted research needed to recruit out-of-house PR agency’s assistance with executing a company initiative.

Generated media advisories for LOVE Park and engaged in media pitching and outreach.Assisted with the production and distribution of press kits for special events.