Planning and strategic leader for Hershey’s promotional calendar, including national partnerships

Lead Almond Joy, Mounds, Rolo, Whoppers, Milk Duds, Whatchamacallit, and Hershey’s cash drivers portfolio

Led portfolio wide renovations to drive profitability and growth, including the of transition of Hershey’s entire bagged candy portfolio ($700M, 150+ SKUs)

• Marketing point for entire discount club yogurt sales organization—responsible for creating all customer sales materials• Owner of $100M P&L, and corresponding strategy—turned around core business at key customer in under 6 months through new pricing strategy and brand redesign• Helped rebuild innovation strategy to streamline internal commercialization process and better meet customer strategic needs and tighter launch windows

• Developed brand new Progresso subline, Good Natured Soup, from concept to commercialization in accelerated 16-month timeline, down from typical 2+ years• Led cross-functional team to define key elements of the “Good Natured” brand and create product that was not only vegan and GMO-free (key consumer needs identified), but margin accretive to portfolio• Built 3-year innovation strategy for Progresso, and led multiple consumer-first design processes to ensure ample flow of innovation concepts in pipeline—over $75M in incremental ideas

• Developed 3-year innovation pipeline based on consumer insights to grow brand in key channels, leading consumer driven design process with cross-functional partners• Developed new brand positioning and corresponding marketing and communication plan to increase relevance in key Natural & Organic channel

- Placed 1st out of 16 teams in 2012 Darden Marketing Case Competition- Placed 1st out of 4 teams in 2012 GE ECLP Regional Case Competition- Nominated by first year faculty to serve as tutor for Marketing and Decision Analysis (Quantitative Analysis)

Conducted growth channels deep-dive and outlined 3-year growth strategy for Fresh Bakery product line

• Managed RKG's direct marketing plan and overhauled lead management and prospecting process to utilize Salesforce• Directly responsible for all distribution strategies including direct mail, email, and client retention campaigns

• Ran the paid search programs of 9 separate clients, managing a collective $2M in annual ad spend and generating a total of $16.9M in annual client sales.

In this role, I worked with our Product Managers to create a product assortment for Plow & Hearth. I managed the web-only merchandise assortment for our food, gift, pet, and problem solvers categories, under the indirect supervision of my Product Manager. I also actively participated in the overhaul and re-assortment of Problem Solvers website, which expected to drastically increase revenue of this title.

In my tenure at Hearthsong, I worked with the Senior Product manager to create the complete product assortment for two titles, Hearthsong and Magic Cabin. I also spearheaded our holiday 2007 "Made in America" Campaign, which generated tens of thousands of dollars in additional revenue with very little budget.

While working at the Brown Science & Engineering Library, I worked with a team of 6 to digitize a collection of over 8,000 rare and antique local plant specimens collected by the University of Virginia biology department. I was part of the team responsible for designing, implementing, and maintaining the website enabling access to the plant collection using XHTML, CSS, and Adobe Photoshop, and adhering to the specifications of the UVA Digital Initiative. I supervised three employees responsible for weekly plant specimen metadata entry, and I responded to and troubleshot high-end computing issues for patrons of the digital lab.