Michael Celano Email & Phone Number

Greater New York City Area

Long Island/Nyc

● Assist with event management on site for various types of entertainment, art, fashion, film, music events, etc. in LI & NYC markets.● Assist with social media marketing & promotions for events. ● Recruiting & building relationships with potential clients who could use our PR services, including connecting them with the appropriate media outlets such as tv, radio, online, or paper press.● Business/brand development.● Assist with artist relations on site at events.● Assisting with scheduling the various brands/vendors/sponsors on site at the events.● Pics & recaps including on social media.

Greater New York City Area

* High Point Artisanal Brands Division*● Assisting with team lead management on site at event activations in the NYC/Brooklyn territories.● Main brands managed in division consist of BarkThins & Krave Jerky.● Team lead management consisted of assisting with staffing events, taking attendance, scheduling breaks for the BAs, managing the BAs, setting up gear including a tent, sampling, engaging with customers, assuring product & backstock is available, taking pics, proper merchandising, administrative recapping, etc.● Assisting with recruiting BAs.● Assisting with the various seasonal marketing strategies & initiatives.● Assisting with activating sponsorship/retail demo/event activations in the NYC territory.● Keeping inventory on a storage unit & driving a branded vehicle.

Greater New York City Area

● Overseeing the brand's marketing strategies for the Long Island, Metro, NYC, & Brooklyn territories.● Connecting potential events & sponsorship activations that fit the brands' image.● Managing/scheduling a team of brand ambassadors.● Keeping inventory on multiple storage units & working with a marketing activations budget.● Seeding influencers & potential new accounts to help popularize the brand within these territories.● In store retail demos promoting & selling product, often including a promotion.● Interacting & taking photos for recaps.● Administrative recapping weekly.

Long Island, Ny

● Promoting/Branding/Marketing Monster Energy in the LI market.● Working with a team, primarily guerrilla marketing businesses & high traffic areas, as well as assisting in coordinating on-site activations to sample product that fit the brands' image in LI/NYC/metro markets.● Marketing appropriate events & age demographic for promoting product, such as sports, wellness, entertainment, fashion, lifestyle culture, etc.● Assisting with event/sponsorship activations.● Setting up tents/banners/coolers/tables etc. at the appropriate events.● Taking photos of interactions, connecting with potential customers, building relationships, informing them about the product, & pointing them in the right direction for sales.● Fork lift certified to assist with large inventory product deliveries.● Assisting with seeding potential influencers, along with colleges/universities in the metro NY market.● Recapping/taking inventory of product.

Hampton Bays, New York

● Overseeing Bai brands' marketing strategies within the Hamptons-Montauk, NY territories.● Assisting Bai activate sponsored events in the market with their current accounts, along with events that could recruit new potential accounts too.● These events spanned wellness, beach, surf, art, lifestyle culture, etc. themes that fit the brands' image, as well as in bars & restaurants, since the brand had signature cocktails mixed with the different Bai flavors. These events could include tent/table setups, floats, umbrellas, & a bar setup for sampling cocktails.● Mixing Bai flavors with alcohol for their signature cocktails on site at sponsored events.● Setting up, conducting, & assigning a team of brand ambassadors to events & in-store sales demos with the various accounts in the territory (Wild By Nature, Fairway, IGA, King Kullen, etc.) sampling Bai, Bai5, & their new Anti-Water, informing customers about the brand, with a table and/or tent setup.● Keeping daily inventory on a valuable product storage unit, as well as working with a marketing activations budget.● Various product drops with potential influencers/investors who could help popularize the brand in the territories. This included keeping a close network together, building relationships, etc.● Devising guerrilla/occasion sampling marketing tactics based on knowledge of the territory and its popular foot traffic/beach sites to promote product.● Making sure all POS & displays are set up properly in store & various flavors are stocked & aligned properly on the shelves, along with any neccessary administrative recapping.

Long Island, Ny

● Selling/Branding/Marketing KindBar Snacks.● Working directly with store managers at various accounts on LI, such as Fairways and Whole Foods, setting up in-store demos to sample & sell the various brands (core bars, chewies, protein bars, granola).● Interacting with customers, offering samples, informing them about the product while pushing for sales in the store.● Making sure in stores all POS and displays are set up properly and various flavors are stocked.● Recapping the demos by logging the product sampled vs sold, etc.● Occasionally guerrilla marketing high foot traffic areas in the market.

Long Island, Ny

● Scheduling in-store demos with accounts, such as Fairway & Whole Foods, to sample, create brand awareness, & sell product.● Making sure all POS & displays are set up properly & various flavors are stocked.● Researching & seeding applicable stores, gyms, crossfits, etc. that fit the brand's image.● Coordinating with local events such as beer or wine tastings to sample product.● Recapping sales from demos & seeding locations.

Greater New York City Area

● Maintaining the daily operations & functions of an LLC business.● Business development.● Non-Playing Responsibilities: Networking, calling bookers/promoters to book gigs, managing personalties, overseeing a finance log, taxes, managing a fan network & updating/interacting on multiple social media platforms, internet marketing/advertising, scheduling music releases on iTunes & all digital streaming platforms, concert promotions, etc.● Setting up & mic'ing music equipment in a live concert setting.● Performed out regularly in the Long Island/NYC/Brooklyn/metro NY markets.

Hauppauge, Ny

● Operating various networks, including Nickolodeon and MTV, to ensure proper function of audio and video equipment.● Ensure technical quality of broadcast and take appropriate action if it is not within broadcast standards. ● Operating graphics devices, switchers, and routers, as well as videotape machines and associated scopes and meters. ● Cross reference air logs against on air playlists to ensure accuracy and timing. ● Scheduling the avail tones to air within respected windows.● Working with Harris Automation, inserting on-air times of commericals and programming in E-Log.● Periodically appending & verifying the playlist against the database and rippling times.● Inserting and removing programming, promos, and commercials as needed.● Running high-profile emergency programming tapes from the appropriate VTR decks.● Working with others in live settings, emergency situations, & covering breaks.

Hempstead, Ny

● Producer & on-air talent for a block format radio show – aired 5x a week, 2 hour shows.● Clearing CD’s and records for on-air rotation. ● Composing weekly Top 30 & Adds charts for various record labels, distributors, and music licensing companies.● Uploading various Promos & PSA's into the Digicart.● Compiled concert reports & news daily. ● Conducted live sets & interviews with bands & artists, setting up equipment, and channeling through sound board for air.● Scheduling DJ’s weekly for all the shows that week.

Ba, Communications

Activities and Societies: WRHU, On-Air Talent/Producer (2002-2006). Hofstra Pride Ice Hockey (2002-2004).HONORS & ACHIEVEMENTS ● WRHU.

Education record

Activities and Societies: Music Club (1998-2001). Firebirds Ice Hockey, JV & Varsity (1998-2001) (CHSHL Champions 2001).