Michael Cerda Email & Phone Number

United States

Miami, Us

Led complete digital transformation of TelevisaUnivision, building Vix into the largest Spanish-language streaming platform globally. Architected and scaled the service from concept to 50M+ monthly active viewers and multi-million paid subscriber base across US, Mexico, and Latin America.Key accomplishments:Built world-class technology organization from 20 to 450+ people in under 12 monthsGenerated $890M+ annual revenue through innovative ad-supported and subscription modelsPioneered AI/ML solutions for content optimization, including automated metadata enrichment, vector search, and Spanish-English translationEstablished cutting-edge product development and engineering centers across multiple countriesDelivered comprehensive streaming experience spanning entertainment, news, sports, and reality programmingOversee end-to-end product strategy, engineering, design, and infrastructure operationsTransformed traditional media company into digital-first streaming leader, capturing significant market share across 19 countries while maintaining startup velocity at enterprise scale.

While operating streaming and digital at TelevisaUnivision, serving as board member for our Netherlands based entity Vix B.V.

Burbank, Ca, Us

Led product strategy and development for Disney+, scaling from initial concept to 100M+ subscribers and $4B+ in revenue within three years. Transformed a 12-person team into a 60+ global product organization while architecting the foundation for one of the world's fastest-growing streaming services.Key achievements:Designed and launched innovative product experiences across connected devices and mobile platforms, reaching 100+ countries across North America, Latin America, Europe, and AsiaSpearheaded development of The Disney Bundle (Disney+, ESPN+, Hulu), creating the company's highest-performing subscription offering for growth and customer lifetime valuePioneered Premier Access during the pandemic, developing new premium distribution model for theatrical releasesBuilt and led global product teams across San Francisco, Los Angeles, NYC, and Amsterdam, establishing scalable development practicesOrchestrated successful localization strategy, enabling rapid market expansion while maintaining consistent user experienceDeveloped product architecture supporting massive scale: 100M+ subscribers, multiple brands (Disney, Pixar, Marvel, Star Wars), and diverse content typesDrove unprecedented growth through innovative product strategy, delivering exceptional user experiences while meeting aggressive global expansion targets.

New York, New York, Us

Led digital transformation of Goldman Sachs' consumer banking division as Chief Product Officer, driving growth of Marcus platform and spearheading development of the revolutionary Apple Card. Built and scaled high-performing product and design organizations that redefined consumer financial services.Key accomplishments:Grew Marcus consumer platform to $43B+ in assets ($8B+ in personal lending, $35B+ in deposits) while reducing customer acquisition costsLed development and launch of Apple Card in partnership with Apple, creating industry's most innovative credit card experienceBuilt Goldman's first product management and design organization, scaling to 50+ professionalsPioneered financial health features including intelligent payment reminders, spending visualization, and credit improvement toolsTransformed traditional banking products through customer-centric design and modern technologyEstablished new product development methodology across personal lending, deposits, credit cards, and financial wellness offeringsCreated foundational consumer banking capabilities for Goldman Sachs while delivering breakthrough digital products that set new industry standards for user experience and financial inclusion.

Beverly Hills, California, Us

As Chief Experience Officer, led comprehensive digital transformation of Live Nation Entertainment/Ticketmaster's global ticketing platform, managing $8B+ in annual ticketing and sponsorship revenue. Built and led the Fan Experience Organization, revolutionizing how millions of fans discover and purchase live entertainment.Key achievements:Established first customer-centric product organization, leading 50+ designers and product managersLaunched Fanpass, an innovative anti-scalping solution that empowered artists and ensured fair ticket access for genuine fansModernized legacy ticketing systems while maintaining platform reliability for high-demand eventsReimagined mobile and web experiences across the full customer journeyIntegrated artist collaboration tools, creating new revenue opportunities and enhanced fan engagementLed strategy and execution across product, design, brand, and marketing initiativesTransformed traditional ticketing business into modern digital entertainment platform while solving critical industry challenges around accessibility and fair pricing.

As Head of Media Products, transformed Facebook's media strategy and user engagement, leading product development across news, music, and celebrity content. Drove 4X increase in content consumption (20% to 80%+) across billions of users and thousands of publishers.Key innovations and impact:Pioneered multiple breakthrough products that defined social media engagement:Instant Articles: Revolutionized mobile news consumption with instant-loading contentLive Video: Developed and launched Facebook's first live streaming capabilityMusic Stories: Created new music discovery experience driving artist-fan engagementTrending: Built real-time news discovery engine increasing publisher reachMentions (now Creator): Established first dedicated celebrity engagement platformAchieved transformative results:Increased news engagement from 20% to 60% of Facebook usersLaunched platforms used by thousands of global publishers and artistsCreated new revenue streams through innovative content partnershipsBuilt scalable infrastructure supporting billions of daily interactionsLed cross-functional teams across product, engineering, and partnerships to deliver innovative solutions that redefined social media content consumption.

New York, Us

As SVP of Product & Technology, scaled VEVO from startup phase to $400M+ streaming business, reaching hundreds of millions of monthly video views across 12 countries. Built comprehensive streaming platform spanning mobile, connected devices, SmartTVs, and web applications throughout North America, South America, and Europe.Key achievements:Scaled technology organization from 12 to 100+ team members across product, engineering, and designLaunched and operated top-rated applications across multiple platforms:Achieved top 100 iOS app rankings with 4-5 star ratingsDelivered successful apps for iOS, Android, Windows Phone, XBOX, Roku, and Apple TVCreated seamless web experience driving significant user engagementLed technical transformation:Orchestrated migration to cloud infrastructureImplemented comprehensive API development strategyDeployed platform-wide ComScore analyticsBuilt scalable multi-platform architecture supporting massive video deliveryBuilt bi-coastal team structure and aligned previously siloed organizations to drive cohesive product strategy and KPIsTransformed VEVO's technology foundation while rapidly scaling user base and revenue through innovative product development and strategic platform expansion.

Beverly Hills, Ca, Us

Following successful acquisition of my startup Threadbox by MySpace, led product and technology transformation initiatives across key platform features. Drove significant user engagement growth through innovative social messaging and community features.Key achievements:Launched new group messaging experience achieving 4X user growth and 9X engagementRebuilt MySpace for Artists platform, driving 3X increase in artist-fan engagementRevamped Events platform, achieving 3.5X growth in event creation and 3X engagementLed distributed team of 25 across product management, development, design, and engineeringSuccessfully integrated Threadbox technology and team into MySpace's ecosystemDelivered rapid transformation of core MySpace features while maintaining startup velocity within larger organization structure. Created new engagement mechanisms that significantly improved platform metrics across messaging, artist, and event experiences.

Serial entrepreneur with multiple successful ventures in communications technology:Cc:Betty/Threadbox • Founder & CEO (Venrock EIR)Developed innovative real-time group messaging platform while Entrepreneur-in-Residence at VenrockAchieved 50% month-over-month growth and 5X engagement scalingSuccessfully pivoted to Threadbox, leading to strategic acquisition by MySpaceJangl • Founder & CEOPioneered private social communications platform focused on mobile calling and messagingScaled to 80 million user profiles through strategic partnerships with 20+ dating and social networksDrove 10 million web and social app installationsSuccessfully exited to Live UniverseOoma • Founder & CEOCo-founded and led development of breakthrough VoIP technology and consumer devicesBuilt founding team and secured initial fundingDeveloped initial product strategy, prototypes, and go-to-market planEstablished foundation for what became a successful public company (NYSE: OOMA)

Early Career in Networking Technology (1995-2003)Progressed through increasingly strategic roles across sales, marketing, and business development at pioneering networking companies during the internet infrastructure boom:Trapeze Networks & Procket Networks: Led strategic business development initiatives for early-stage wireless networking and core routing startupsRedback Networks: Drove key account development during company's high-growth phase, contributing to successful IPO and eventual $2.1B acquisition by EricssonLucent Technologies/Livingston: Managed strategic accounts through Lucent's acquisition of Livingston, scaling customer relationships during critical transitionNetopia (formerly Farallon): Built and managed key customer relationships during company's evolution from early networking pioneer through public offeringDeveloped expertise in scaling high-growth technology companies while building foundation in technology sales, strategic partnerships, and business development.