Michael Cervantes

Michael Cervantes Email and Phone Number

Associate Director, Data and Platform Solutions @ Spark Foundry
New York, NY, US
Michael Cervantes's Location
New York, New York, United States, United States
Michael Cervantes's Contact Details

Michael Cervantes personal email

Michael Cervantes phone numbers

About Michael Cervantes

I’m a research junkie occupied to better understand how media consumption motivates and shapes human behavior. My expertise includes the use and best practices for multiple data user interfaces, offering insights on how to improve campaign effectiveness through deep use of each platforms functionality. I enjoy generating new ideas and devising feasible solutions to broadly relevant problems. My colleagues would describe me as a driven, resourceful individual who maintains a positive, proactive attitude when faced with adversity. Currently, I’m seeking media consulting opportunities that will allow me to develop and promote data solutions that benefit media campaign results. Specific fields of interest include data analytics, communication planning, content strategy, audience data strategy and media buying.

Michael Cervantes's Current Company Details
Spark Foundry

Spark Foundry

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Associate Director, Data and Platform Solutions
New York, NY, US
Website:
mediavest.com
Employees:
1
Michael Cervantes Work Experience Details
  • Spark Foundry
    Associate Director, Data And Platform Solutions
    Spark Foundry
    New York, Ny, Us
  • Spark Foundry
    Associate Director, Analytics Data & Platform Solutions
    Spark Foundry Dec 2021 - Present
    New York, Us
    Drive conversations and strategies for ad/marketing technology and data integration on behalf of multiple brands, and then implementing these strategies with the Programmatic activation and operations teams. Specializing in the data advertising ecosystem; collaborating with internal teams and brands on partner/vendor selection, data onboarding, platform integrations, audience activation and testing framework, and audience reporting/insights.
  • Dentsu International
    Integrated Media Consultant
    Dentsu International Sep 2021 - Dec 2021
    Tokyo, Jp
  • Infovision Inc.
    Enterprise Architect + Strategist [Verizon Consumer Group]
    Infovision Inc. Feb 2021 - Aug 2021
    Richardson, Tx, Us
    Working for a fortune 500: Top 50 telecommunication company ensuring new data supplier assessments and on-boarding following the data governance process. Expert on CDP/CRM data and Identify Graph relationships, from both an integration and activation point of view working across wider Data and technology organization supporting all tribes with their partnership needs
  • Ai Media Group, Llc
    Director, Programmatic Planning & Investment
    Ai Media Group, Llc Jan 2014 - Jul 2020
    New York, Ny, Us
    Brought on board to build, lead and oversee the Media Planning & Buying teams (Programmatic / Direct) for brands such as Spectrum (formerly known as TWC Business),Mediacom Cable, Ferrari North America (FNA), Audemars Piguet, Hisense USA/Sharp, IDT:Boss Revolution, Berkeley College and Goya + many more new business wins (United Airlines/Motiva_ Shell Gas Staion). Including cruise lines such as MSC + Oceania Cruises.
  • Mec Interaction
    Senior Associate, Digital - Dhl
    Mec Interaction Feb 2011 - Mar 2013
    London, London, Gb
    Researched, planned and implemented Global (APAC, EU, EMEA and LATAM) B2B Digital awareness campaigns for DHL.
  • Ferrer Usa : Molina Heathcare, Banamex Usa, Kool Smiles
    Traditional Media Planner/Buyer
    Ferrer Usa : Molina Heathcare, Banamex Usa, Kool Smiles Jul 2007 - Feb 2011
    Hispanic & GM Ad Agency. Accounts: Molina Healthcare, Banamex USA , Kool Smiles. Supported US corporate efforts, Publicidad Ferrer, DF , MX

Michael Cervantes Skills

Digital Strategy Digital Media Online Advertising Media Planning Advertising Mobile Marketing Digital Marketing Media Buying Interactive Marketing Mobile Advertising Marketing Online Marketing Sem Integrated Marketing Web Analytics Strategy New Media Comscore Mobile Devices Start Ups Display Advertising Advertising Sales Email Marketing Marketing Strategy Demand Side Platform Microsoft Excel Content Strategy Brand Awareness Interactive Advertising Online Lead Generation Omniture Media Strategy Social Media Marketing Attribution Modeling Branded Entertainment Behavioral Targeting Doubleclick Ad Exchanges Talent Management Talent Acquisition Recruiting Vendor Management Powerpoint Adobe Creative Suite Flash Scarborough Research Mediamind Atlas Social Media Marketing Communications

Michael Cervantes Education Details

  • Uc Santa Barbara
    Uc Santa Barbara
    Psychology

Frequently Asked Questions about Michael Cervantes

What company does Michael Cervantes work for?

Michael Cervantes works for Spark Foundry

What is Michael Cervantes's role at the current company?

Michael Cervantes's current role is Associate Director, Data and Platform Solutions.

What is Michael Cervantes's email address?

Michael Cervantes's email address is mc****@****oup.com

What is Michael Cervantes's direct phone number?

Michael Cervantes's direct phone number is +121266*****

What schools did Michael Cervantes attend?

Michael Cervantes attended Uc Santa Barbara.

What skills is Michael Cervantes known for?

Michael Cervantes has skills like Digital Strategy, Digital Media, Online Advertising, Media Planning, Advertising, Mobile Marketing, Digital Marketing, Media Buying, Interactive Marketing, Mobile Advertising, Marketing, Online Marketing.

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