Michael Cervantes Email and Phone Number
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I’m a research junkie occupied to better understand how media consumption motivates and shapes human behavior. My expertise includes the use and best practices for multiple data user interfaces, offering insights on how to improve campaign effectiveness through deep use of each platforms functionality. I enjoy generating new ideas and devising feasible solutions to broadly relevant problems. My colleagues would describe me as a driven, resourceful individual who maintains a positive, proactive attitude when faced with adversity. Currently, I’m seeking media consulting opportunities that will allow me to develop and promote data solutions that benefit media campaign results. Specific fields of interest include data analytics, communication planning, content strategy, audience data strategy and media buying.
Spark Foundry
View- Website:
- mediavest.com
- Employees:
- 1
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Associate Director, Data And Platform SolutionsSpark FoundryNew York, Ny, Us -
Associate Director, Analytics Data & Platform SolutionsSpark Foundry Dec 2021 - PresentNew York, UsDrive conversations and strategies for ad/marketing technology and data integration on behalf of multiple brands, and then implementing these strategies with the Programmatic activation and operations teams. Specializing in the data advertising ecosystem; collaborating with internal teams and brands on partner/vendor selection, data onboarding, platform integrations, audience activation and testing framework, and audience reporting/insights. -
Integrated Media ConsultantDentsu International Sep 2021 - Dec 2021Tokyo, Jp -
Enterprise Architect + Strategist [Verizon Consumer Group]Infovision Inc. Feb 2021 - Aug 2021Richardson, Tx, UsWorking for a fortune 500: Top 50 telecommunication company ensuring new data supplier assessments and on-boarding following the data governance process. Expert on CDP/CRM data and Identify Graph relationships, from both an integration and activation point of view working across wider Data and technology organization supporting all tribes with their partnership needs -
Director, Programmatic Planning & InvestmentAi Media Group, Llc Jan 2014 - Jul 2020New York, Ny, UsBrought on board to build, lead and oversee the Media Planning & Buying teams (Programmatic / Direct) for brands such as Spectrum (formerly known as TWC Business),Mediacom Cable, Ferrari North America (FNA), Audemars Piguet, Hisense USA/Sharp, IDT:Boss Revolution, Berkeley College and Goya + many more new business wins (United Airlines/Motiva_ Shell Gas Staion). Including cruise lines such as MSC + Oceania Cruises. -
Senior Associate, Digital - DhlMec Interaction Feb 2011 - Mar 2013London, London, GbResearched, planned and implemented Global (APAC, EU, EMEA and LATAM) B2B Digital awareness campaigns for DHL. -
Traditional Media Planner/BuyerFerrer Usa : Molina Heathcare, Banamex Usa, Kool Smiles Jul 2007 - Feb 2011Hispanic & GM Ad Agency. Accounts: Molina Healthcare, Banamex USA , Kool Smiles. Supported US corporate efforts, Publicidad Ferrer, DF , MX
Michael Cervantes Skills
Michael Cervantes Education Details
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Uc Santa BarbaraPsychology
Frequently Asked Questions about Michael Cervantes
What company does Michael Cervantes work for?
Michael Cervantes works for Spark Foundry
What is Michael Cervantes's role at the current company?
Michael Cervantes's current role is Associate Director, Data and Platform Solutions.
What is Michael Cervantes's email address?
Michael Cervantes's email address is mc****@****oup.com
What is Michael Cervantes's direct phone number?
Michael Cervantes's direct phone number is +121266*****
What schools did Michael Cervantes attend?
Michael Cervantes attended Uc Santa Barbara.
What skills is Michael Cervantes known for?
Michael Cervantes has skills like Digital Strategy, Digital Media, Online Advertising, Media Planning, Advertising, Mobile Marketing, Digital Marketing, Media Buying, Interactive Marketing, Mobile Advertising, Marketing, Online Marketing.
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