Michael C. work email
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3M Americans earn a college degree every year. Only 27% of them work in areas related to their college majors. Here’s the backstory and my vision for VGCD Academy 👇The year was 2013. 6:35pm. One fateful Wednesday evening on an Amtrak train traversing the San Pablo Bay, Destination: Fremont, CA.It was then that I came face to face with him. An obsessed superfan.Like a lovestruck teenager, the 40-something man talked and talked and talked about his love for the EA Sports Tiger Woods franchise.EXCITEMENT LEVEL: 10 out of 10!When I asked him what he did for a living, his face dropped. Gone were the childlike wonder and bliss and excitement from his face. “I sell GMO agricultural products for Monsanto” he uttered.EXCITEMENT LEVEL: 2 out of 10…And it was at that moment that I wondered WHAT IF we could help more people live their imagination, bliss and creativity everyday? In other words, MARRY their love for GAMES with TEACHING of practical Business and Entrepreneurial Skills that the World ACTUALLY NEEDS and will PAY GREAT MONEY for?So after:A 20-year plus career in Silicon ValleyHaving led marketing and product teams inside Global 1000 Technology companies like Yahoo and OracleAs well as generating +250M $ in aggregate revenue throughout my game portfolioI founded Video Game Careers Demystified (VGCD) Academy in {when?}.The goal?Teach young gamers the Business and Design behind the world’s most successful games.My long-term vision with VGCD Academy is to create a portfolio of educational games which empower millions of young gamers 13-22 for a bright lucrative future in the Games industry or to change the world through Entrepreneurship.With the “right” level of support, partnership, content, and fun learning experiences, I would like to cultivate a “New Generation of Gamer Dreamers” - to work on the world’s next Assasins Creed, Genshin Impact, or Uncharted. Or for those who think even bigger, to really revolutionize the future of Entrepreneurship.Would you like to learn more? Or maybe even join me in this mission and make an early stage investment?DM me “Gamer Dreamer” on LinkedIn and I’ll be happy to chat!
Vgcd Gameplan Academy
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Founder And CeoVgcd Gameplan Academy Mar 2021 - PresentIdeated and Launched online academy to teach the next generation of business and media leaders and entrepreneurs, teaching teens to integrate the analytical (consumer research, financial planning & forecasting) with creative storytelling (videography & written)
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AdvisorIncubating And Growth Hacking Jul 2010 - PresentStrategy and executive advisor for multiple early-stage startups and local businesses on branding, audience/market development, lead/demand generation, mobile UX and monetization. Notably:* Avia Games: branding, user acquisition, and lifecycle marketing for 3rd party mobile casual and mid-core video games* DabKick: a social messaging product that lets people experience entertainment --- watching videos, listen to music, or relive photos --- together from anywhere* Location-based Augmented Reality Gaming Experience (LARGE) - gaming developers-targeted technology platform * Pixel LLC - which is developing a not-yet-announced space-themed mobile game* Sledrunner Studios - a creative video production agency focused on both local/regional businesses and corporate clients such as DocuSign and U.C. Berkeley
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Head Of Marketing At Peanut LabsResearch Now Apr 2016 - May 2018Plano, Texas, UsMarketing leader responsible for all branding and go-to-market strategy and execution – Branding (events, PR, social media), Lead Generation, and Sales Enablement - for a leader in DIY consumer insights software and publisher monetization. Exceeded PR coverage and lead gen for media publishers (supply) and brands/agencies (demand.)- Created video gaming vertical solution resulting in significant media coverage (Fortune, Venturebeat, Pocketgamer, Sina, CNET) and sizable opportunity pipeline.- Launched CPG and retail/e-commerce thought leadership campaigns, resulting in pipeline and adoption by leading brands. -
Industry Marketing Director, Advertising & Media PublishingNetsuite Jan 2015 - Apr 2016Austin, Tx, UsNetSuite provides cloud computing business management software enabling companies to manage business operations in one integrated system. Responsible for all marketing strategy and execution - from persona/market research to partner/association/analyst/trade marketing and lead/demand generation - to drive demand and sell-through of NetSuite's suite of solutions to the buy-side (Creative & Digital Agency), sell-side (Media & Publishers) and ad technology sides of the ecosystem. -
Guest Speaker, "Digital Entertainment Publishing & Forecasting"Pepperdine Graziadio School Of Business And Management Sep 2015 - Dec 2015Part-Time Executive MBA Course Speaker
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Senior Director Product MarketingSharethis Apr 2014 - Jan 2015Palo Alto, Ca, UsShareThis makes social data actionable using Big Data to deliver insight analytics, branding, advertising and data solutions across all devices.Drove go-to-market strategy (market research/sizing, messaging/positioning, training, collateral, and support) for ShareThis's advertising (real-time marketing, cross-device) and publisher widget tools. -
Marketing Director, Core MobileElectronic Arts Jun 2012 - Apr 2014Redwood City, Ca, UsElectronic Arts, Inc. (EA) is an American developer, marketer, publisher and distributor of video games. Founded and incorporated on May 28, 1982 by Trip Hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers responsible for its games. Electronic Arts is the world's third-largest gaming company by revenue after Nintendo and Activision Blizzard.Responsible for all go-to-market strategy and execution - including brand building, user acquisition - from launch through live services - for EA's mobile core (RPG and Strategy) games.KEY ACCOMPLISHMENTS* Manage team of product marketing managers and community managers to drive go-to-market by leading cross-functional teams: PR, partner marketing, user acquisition, product management, production, social media marketing, creative services, and consumer insights* Launched EA's first free-to-play role-playing and strategy games on iOS and Android: Supreme Heroes and Ultima Forever* Chosen for EA's 1st ever "Marketing Xcelerator" leadership development program* Drove partner marketing strategies through the App Store and Google Play, resulting in featured placement support in North America and Rest of World* Developed ROI-driven mobile user acquisition and monetization model and framework for adoption across EA's mobile game portfolio* Created scalable framework for social communication and influencer engagement to maximize word of mouth and viral advocacy -
Senior Director, Product MarketingPubmatic Jan 2011 - Jun 2012Redwood City, Ca, UsPubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.KEY ACCOMPLISHMENTS*Contributed to company’s growth of 75% in revenue, 60% in staff headcount, and adoption by leading online publishers MSNBC, TV Guide, United Online, WebMD, Zynga, Politico, National Geographic, Amazon, Barnes & Noble, McGraw-Hill, and Disney/ABC. *Implemented company-wide go-to-market training & education programs for sales and services teams targeting publishers and demand (agency trading desks, ad networks, and demand side platforms)*Conceived and executed gaming and e-commerce vertical programs, resulting in adoption by Zynga, RockYou, IGN, Travelocity, Target, Barnes & Noble, Orbitz, Overstock, and Shopping.com/eBay -
Head Of Marketing And Sales OperationsRockyou Jan 2010 - Jan 2011Oakland, California, UsRockYou is a leading developer of applications and social games on Facebook, reaching over 50 million people in the US a month and over 200 million people worldwide.Created blueprint and directly managed cross functional teams (media planning, product marketing, corporate marketing, and creative) spearheading all outbound marketing activities to drive awareness and grow both B2B advertising and B2C virtual currency/digital goods revenueKEY ACCOMPLISHMENTS:* Built $20 million+ pipeline of Global 1000 Brand and Advertising agency prospects* Led "company first" corporate branding efforts - web, print, media/press relations* Established RockYou as thought leader in social media marketing, resulting in:--Significant positive media and industry press coverage via Venturebeat, TechCrunch, Games.com, Gamasutra, Insidefacebook, Allfacebook, New York Times, etc--Prestigious industry awards including Digiday SAMMY "Best Social Media Platform for Marketing", San Francisco Business Times Tech Innovation Awards for "Best Social Media Company", Lead411 "Hot Company in Silicon Valley", Small Business Commerce Association Best of Business, and Always On AO Media 100 awards -
Senior Product Marketing ManagerCitrix Systems Jun 2007 - Dec 2009Fort Lauderdale, Fl, UsCitrix is a leading provider of IT virtualization products and services, allowing both Small/Medium Businesses and Enterprises to deploy IT (personal PC's, corporate desktops/laptops, networking infrastructure, and software) as On-Demand servicesManaged go-to-market activities for Citrix's next-generation products.KEY ACCOMPLISHMENTS:* Drove Citrix's revenue growth in the desktop virtualization category by over 50% year/year* Created sales pipeline of $100 million+ for Citrix's desktop virtualization/VDI products in < 12 months* Increased awareness (technology and thought leadership) for Citrix desktop virtualization through:-- Key industry trade press and media -- Industry and corporate events-- Social media (Twitter, LinkedIn, Blogs) -
Senior Product Marketing ManagerYahoo 2007 - 2007Sunnyvale, Ca, UsYahoo! provides internet services to users worldwide - most notably for its web portal, search engine, mail services, mapping, and finance.Managed pricing and packaging for Yahoo HotJob's recruitment products and services to effect channel and direct sales.KEY ACCOMPLISHMENTS* Revamped the packaging/pricing for Yahoo! HotJob's recrutment products, resulting in a 50% increase in average selling price across the Major Accounts channel* Managed go-to-market activities for Yahoo! HotJob's relationship with consortium of key newspaper publishers (Hearst, Lee, Belo, Gannett, Scripps, etc)* Contributed to Yahoo! HotJob leapfrogging and going from #3 to #2 amongst online job boards -
Industry Marketing ManagerAutodesk, Inc 2005 - 2007San Francisco, Ca, UsManage Industry Marketing initiatives and creation of sales tools and content targeting the manufacturing industry to impact channel and direct sales. -
Marketing ConsultantAutodesk, Inc 2004 - 2005San Francisco, Ca, UsAutodesk is the world's leading provider of engineering and design software.Executed program to assess the business wants/needs of competitive channel partners and drive channel development and sales strategies.
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Marketing ChairWorld Computer Exchange 2002 - 2003World Computer Exchange (WCE) is a non-profit organization dedicated to bridging the digital divide by bringing the power of the Internet to youths in developing countries.Managed all press and volunteer relations around community donation and collection events.
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Product Marketing ManagerSnap Appliance (Formerly Quantum) 2000 - 2003San Jose, California, UsQuantum / Snap is the world's leading manufacturer (in units shipped) of networked storage appliances.Gathered market requirements and authored business cases, collateral and sales tools to impact product development, go-to-market and channel sales.
Michael C. Skills
Michael C. Education Details
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Usc Marshall School Of BusinessStrategic Marketing -
University Of California, BerkeleyMechanical Engineering
Frequently Asked Questions about Michael C.
What company does Michael C. work for?
Michael C. works for Vgcd Gameplan Academy
What is Michael C.'s role at the current company?
Michael C.'s current role is Transforming young gamers into creators & entrepreneurs of tomorrow | Founder of VGCD Academy | Mentored Thiel Fellow & USC GAMES/Ringling leaders ⭐ | WSJ Best-selling author | Teen Business Educator | Duke Nukem fan 🎮.
What is Michael C.'s email address?
Michael C.'s email address is mc****@****ite.com
What is Michael C.'s direct phone number?
Michael C.'s direct phone number is (877) 638*****
What schools did Michael C. attend?
Michael C. attended Usc Marshall School Of Business, University Of California, Berkeley.
What skills is Michael C. known for?
Michael C. has skills like Leadership, Product Marketing, Marketing Management, E Commerce, Consulting, Social Media, Strategic Partnerships, B2b, Online Marketing, Brand Development, Digital Strategy, Corporate Branding.
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